The document discusses the promotion mix, which is a combination of promotional methods used for a specific product or product line. The key elements of a promotion mix are advertising, direct marketing, personal selling, point-of-sale displays, and merchandising. Personal selling involves face-to-face communication between a seller and prospective buyer to persuade a purchase. Direct marketing contacts carefully selected customers directly through methods like telemarketing and direct mail. Merchandising involves display and sampling techniques used to promote sales at retail outlets.

1. Marketing & Management
Promotion mix
Submitted to Sir Atif
Submitted by
Ifsha Akhlaq (528)
Q.no 1) what is promotion mix?
Ans: A specific combination of promotional methods used for one product or a family
of products.
Q.no.2) Name the elements of promotion mix?
Ans: Elements of a promotion mix may include
 print or broadcast advertising,
 direct marketing,
 personal selling,
 point of sale displays,
 Merchandising.
Q.no.3) Define advertiser?
Ans: A person, organization or company that places advertisements in order to target
customers.
Q.no.4) What is direct marketing?
Ans: Contacting and influencing carefully chosen prospects with means such as
telemarketing and direct mail advertising.
Q.no.5) What is personal selling?
Ans: Face-to-face selling in which a seller attempts to persuade a buyer to make a
purchase.
Q.no. 6) what is point of sale display?

2. Ans: Shelf-talkers, hanging signs (mobiles), window displays, etc., aimed at
influencing a purchase at a retail outlet.
Q.no.7) What is merchandising?
Ans: The activity of promoting the sale of goods at retail. Merchandising activities
may include display techniques, free samples, on-the-spot demonstration, pricing, shelf
talkers, special offers, and other point-of-sale methods. According to American
Marketing Association, merchandising encompasses "planning involved in marketing
the right merchandise or service at the right place, at the right time, in the right
quantities, and at the right price."
Choose the correct one.
1) Basically is one-to-one communication between seller and prospective
purchaser.
a) Personal selling b) merchandising c) both d) none of these
2) Are used to stimulate purchasing and sales and the objectives are to
increase sales, inform potential customers about new products, and create a positive
business or corporate image.
a) Merchandising b) personal selling c) Sales promotions d) direct marketing
3) Direct mail, e-mail is examples of
a) Sales promotion b) direct marketing c) advertising d) all of these
4) Direct marketing allows a business to engage in communication with is
customers about product announcements, special promotions, bulletins, customer
inquiries, and order confirmations.
a) One way b) two way c) three way d) four way
5) , a company engages in a one-way communication to the prospect or
customer.
a) Merchandising b) Sales promotion c) direct marketing d) advertising
References
www.BusinessDictionary.com
http://lam09.weebly.com/5-parts-of-promotional-mix.html