1. ADV 420: New Media Driver’s License
Digital Media Marketing Strategy: Maya’s Deli
Grant Gitre

2. Audience
 The local community, especially people working
nearby.
 Males and Females
 Young professionals to seniors
 People going out to lunch from work, or looking for a place to
meet with friends

3. Big Ideas/Goals/Metrics
 To brand Maya’s Deli as a great place for lunch.
 Fast/friendly service with good food at a reasonable place
 To increase local awareness.
 Metrics: Twitter and Facebook followers and posts,
Foursquare check-ins, and new visitors to the store
 To ultimately increase revenue
and profit.

4. Social Media
 Facebook
 Twitter
 Foursquare
 Google Places
 Blogs

5. Social Media Content/Frequency
 Types: photos, posts, and links to relevant media.
 Photos of new things on the menu or a special dish
 Posts about specials and deals
 Links to local news stories and Maya’s other social media sites
 Frequency: 1-2 interactions a week on each platform.

6. Budget
 Little to none.
 The owner of Maya’s does not want to invest money in any
marketing efforts right now
 If profits are increased through a social media
campaign, the owner may decide to use internet
marketing as well.

7. Internet/Mobile Marketing
 Google Tools
 SEM
 PPC
 Google Adwords
 Ads on relevant websites
 Mt. Clemens or area related
 Mobile Marketing
 Show ads to smart phone users that are in
the area

8. Response Plan
 Use feedback as an opportunity for interaction.
 Negative: offer something to correct the situation
 Positive: follow up to build relationship

9. Conclusion
 Inexpensive
 Using social media will cut down on advertising costs
 Effective
 Built to attract new customers and retain them with the
product