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Social Media !
Team Training
with Britt Michaelian
!
Session #1
Training Overview
1. Building a Solid Social Foundation
2. Developing Your Strategy
3. Organizing the Team
4. Disaster Pla...
Each Training Session
!
• Goal for the Session
• Step-by-Step Explanation of Session
Concept
• Social Media Team Considera...
Session #1
Goal: Build a SOLID Foundation
–Unknown
“Without a solid foundation, you’ll have trouble
building anything of value.”
Let’s Get Started…
Draft a Plan
• All Employees active on social media agree to follow Company Ethics
• Rules about social media engagement w...
Social Media Goals
• Be a trusted resource for
customers, partners & industry
• Increase brand visibility
• Increase brand...
Step One: Pick a Site
• Twitter: “Watercooler"
Conversations
• LinkedIn: Chamber of
Commerce Conversations
• Facebook: Liv...
Step Two: Test the Soil
• Twitter: Listen to and list
trending topics, hashtags,
industry leaders, partners
• LinkedIn: Fo...
Step Three: Have Lot Surveyed
• Twitter: Streamline bio,
Record follower/following
count
• LinkedIn: Streamline bio
(perso...
Step Four: Start Digging
• Twitter: Share different types of
test posts to track reaction
• LinkedIn: Like and comment on
...
Step Five: Install Footings
• Based on test posts, create
editorial calendar of consistent
content to continue to track
• ...
Step Six: Seal Footings
• Create editorial calendar of
consistent content to continue to
test, track and tweak
• Twitter: ...
Session #1: Action Items
• Make sure team is on same page with ethics
and behavior
• Designate team member responsibilitie...
GREAT WORK!
Coming up next…
Session #2
The Strategy
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Social Media Training Session #1

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Session #1 (out of 12 Sessions) of Social Media Team Training with Britt Michaelian.

One of the best ways for brands to develop a loyal audience is to work in a cohesive manner, as a team. Together, you will individually create professional personal brands that support the larger brand of your company through strategic, consistent, supportive activities.

This training program is designed for all levels of social media users to take your team from just doing social media because someone says you should - to leveraging social media as an asset that simulataneously builds a magnetic, engaged company brand while also revealing intelligent, cohesive, professional personal brands for all team members. Using this method, all team members graduate from social media user to influencer, giving your brand an instant army of brand ambassadors.

This is a good primer to get your team ready to either launch a startup, rebrand an existing company or to dive into social media in a way that makes a splash in your industry. If you are interested in the rest of the program, please email britt@brittmichaelian.com today.

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Social Media Training Session #1

  1. 1. Social Media ! Team Training with Britt Michaelian ! Session #1
  2. 2. Training Overview 1. Building a Solid Social Foundation 2. Developing Your Strategy 3. Organizing the Team 4. Disaster Planning 5. Powerful Engagement 6. Putting Metrics Into Play 7. Creating Shareable Content 8. Building a Loyal Following 9. Brand Visibility Tactics 10. Effective Social Selling 11. Brand Influencers & Ambassadors 12. Putting It All Together
  3. 3. Each Training Session ! • Goal for the Session • Step-by-Step Explanation of Session Concept • Social Media Team Considerations • Social Media Team Action Items • Q&A * The sooner you implement these action items, the faster you will see results & the happier we will all be! :)
  4. 4. Session #1 Goal: Build a SOLID Foundation
  5. 5. –Unknown “Without a solid foundation, you’ll have trouble building anything of value.”
  6. 6. Let’s Get Started…
  7. 7. Draft a Plan • All Employees active on social media agree to follow Company Ethics • Rules about social media engagement with profiles linked to Company should be addressed early and often (ie: political, aggressive… destructive content) • All profiles on LinkedIn will show up in Company search • Company drafts a plan to promote socially active employees (incentives) • Company needs to monitor social profiles of all employees on consistent basis. To track reputation management and to mine employee profiles for shareable content • Company does not own social profiles of employees, but does have the right to terminate based on breach of ethics • Once a cohesive Employee Rule Book is in place, set target for social media short-term (3-6 month) and long-term (1-2 year) GOALS
  8. 8. Social Media Goals • Be a trusted resource for customers, partners & industry • Increase brand visibility • Increase brand value • Strengthen relationships with influencers & decision makers • Increase standing in industry • Increase traffic to website • Generate additional leads
  9. 9. Step One: Pick a Site • Twitter: “Watercooler" Conversations • LinkedIn: Chamber of Commerce Conversations • Facebook: Living Room Conversations • Instagram: The Behind the Scenes Conversations
  10. 10. Step Two: Test the Soil • Twitter: Listen to and list trending topics, hashtags, industry leaders, partners • LinkedIn: Follow thought leaders, join industry groups • Facebook: Follow trending topics, hashtags, industry leaders, partners • Instagram: Follow trending topics, hashtags, industry leaders, partners
  11. 11. Step Three: Have Lot Surveyed • Twitter: Streamline bio, Record follower/following count • LinkedIn: Streamline bio (personal & biz), Record connections, followers • Facebook: Streamline bio (personal & biz), Record connections, followers • Instagram: Streamline bio (personal & biz), Record connections, followers Integrate Brand Core Values Into Messaging.
  12. 12. Step Four: Start Digging • Twitter: Share different types of test posts to track reaction • LinkedIn: Like and comment on different types of posts to track reaction • Facebook: Like and comment on different types of posts to track reaction. Post 1-3 types of test posts to track reaction. • Instagram: Like and comment on different types of posts to track reaction. Post 1-3 types of test posts to track reaction.
  13. 13. Step Five: Install Footings • Based on test posts, create editorial calendar of consistent content to continue to track • Twitter: 5-7 posts per day. • Facebook: 1-3 posts per day. • LinkedIn: 1-2 posts per day. • Instagram: 1 post per day.
  14. 14. Step Six: Seal Footings • Create editorial calendar of consistent content to continue to test, track and tweak • Twitter: Two 15 engagement sessions (return likes & RTs, respond to messages). One chat per week • Facebook: One engagement session (return likes, respond to comments) • LinkedIn: One engagement session (return likes, respond to comments) • Instagram: One engagement session (return likes, respond to comments)
  15. 15. Session #1: Action Items • Make sure team is on same page with ethics and behavior • Designate team member responsibilities (who will post, engage, monitor, adjust) • Create shared document for team and have team members set up Google Alerts for Company & industry keywords • Update all profiles with same bio and URL, clean up any potential timeline offenders, record baseline stats of each profile • Create lists of industry leaders, influencers, partners, (competitors) • Create Weekly Editorial Calendar for all social profiles • Start posting, testing, tracking and tweaking
  16. 16. GREAT WORK! Coming up next…
  17. 17. Session #2 The Strategy

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