This document outlines a marketing plan for Kroger grocery stores. The target audience includes families, students, and people living in neighborhoods who need to grocery shop or cook. The plan aims to attract potential customers through social media and digital ads, convert them to shoppers by promoting locations and deals, close them as customers by sending emails and coupons, and satisfy existing customers with loyalty programs. The budget allocates $3 billion total over 12 months across digital marketing, inbound marketing, SEO, email, radio, and consultants.
Paid Media can and should be used to target people at every stage of the marketing funnel. This slide deck from The Inbounder in Valencia looks at strategies for each of the stages.
Driving customer loyalty through paid media in 20 strategiesSamantha Noble
During my talk at BrightonSEO, we looked at 20 different strategies for driving customer loyalty through Paid Media. Platforms used included AdWords, Bing, Facebook, Instagram and Pinterest.
Every year the paid media platforms launch new and exciting features and 2017 has not disappointed us. This presentation looks at some the latest launches across AdWords, Bing Ads, Facebook, Instagram and Linkedin. Originally presented at #SearchLeeds
Paid Media can and should be used to target people at every stage of the marketing funnel. This slide deck from The Inbounder in Valencia looks at strategies for each of the stages.
Driving customer loyalty through paid media in 20 strategiesSamantha Noble
During my talk at BrightonSEO, we looked at 20 different strategies for driving customer loyalty through Paid Media. Platforms used included AdWords, Bing, Facebook, Instagram and Pinterest.
Every year the paid media platforms launch new and exciting features and 2017 has not disappointed us. This presentation looks at some the latest launches across AdWords, Bing Ads, Facebook, Instagram and Linkedin. Originally presented at #SearchLeeds
Learn the key elements necessary for an SMB to succeed with their marketing and advertising strategy with the current fragmented media landscape. Organic SEO Support built-in without additional costs.
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
Using Google & Facebook together will produce better results than either can achieve alone.
Join our webinar as our best Google Ads expert joins forces with our top Facebook expert to reveal how they use the world's top marketing platforms together to achieve mind-blowing results.
You'll discover:
• How to combine Facebook's targeting with Google's reach to create the perfect storm of effective messaging.
• How to use both platforms together to decrease your cost per click.
• How to create audiences and targeting strategies to ensure the right people are seeing your ads.
•
Don't settle for single-platform ads when you can have unbeatable cross-platform campaigns.
The hospitality industry is flourishing and today the customer has several options to explore. In such cases, how to compete with the best of the hotels. How to attract the corporate tourists and the travelers who are exploring your city. Our following presentations helps you understand how you top the game in the hospitality industry using the digital marketing strategies like the Search engine optimization(SEO), Search engine marketing(SEM),Online reputation management(ORM), Social media marketing(SMM), Email targeting and attract qualified customers who are looking for the best hotels in the local areas.
Social enterprise Manifesto Café set out to be one of the most popular ethical coffee shops in Los Angeles. With a unique infrastructure that included key strategic partnerships with renowned not-for-profit organizations and popular influencers from the foodie community, Manifesto Café quickly became a local destination that attracted diverse crowds and thus, challenged the roles of neighborhood coffee shops in the communities they serve.
Because of their commitment to creating strong customer relationships coupled with a sincere dedication for fine cuisine, Manifesto converted their loyal clientele into advocates that promoted their brand beyond the life of the business.
This café case study demonstrates how Los Angeles-based digital marketing agency Social Mediums curated marketing campaigns for the cafe.
Paid Advertising - Five Forms of Paid Advertising and How You Should Utilize ...Ravi Singh
We discuss the five basic forms of Paid Advertising content and how we can utilize them to generate business without breaking the bank. Presentation by Dr Ravi Singh, self proclaimed Dr. Social Media.
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
Learn the key elements necessary for an SMB to succeed with their marketing and advertising strategy with the current fragmented media landscape. Organic SEO Support built-in without additional costs.
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
Using Google & Facebook together will produce better results than either can achieve alone.
Join our webinar as our best Google Ads expert joins forces with our top Facebook expert to reveal how they use the world's top marketing platforms together to achieve mind-blowing results.
You'll discover:
• How to combine Facebook's targeting with Google's reach to create the perfect storm of effective messaging.
• How to use both platforms together to decrease your cost per click.
• How to create audiences and targeting strategies to ensure the right people are seeing your ads.
•
Don't settle for single-platform ads when you can have unbeatable cross-platform campaigns.
The hospitality industry is flourishing and today the customer has several options to explore. In such cases, how to compete with the best of the hotels. How to attract the corporate tourists and the travelers who are exploring your city. Our following presentations helps you understand how you top the game in the hospitality industry using the digital marketing strategies like the Search engine optimization(SEO), Search engine marketing(SEM),Online reputation management(ORM), Social media marketing(SMM), Email targeting and attract qualified customers who are looking for the best hotels in the local areas.
Social enterprise Manifesto Café set out to be one of the most popular ethical coffee shops in Los Angeles. With a unique infrastructure that included key strategic partnerships with renowned not-for-profit organizations and popular influencers from the foodie community, Manifesto Café quickly became a local destination that attracted diverse crowds and thus, challenged the roles of neighborhood coffee shops in the communities they serve.
Because of their commitment to creating strong customer relationships coupled with a sincere dedication for fine cuisine, Manifesto converted their loyal clientele into advocates that promoted their brand beyond the life of the business.
This café case study demonstrates how Los Angeles-based digital marketing agency Social Mediums curated marketing campaigns for the cafe.
Paid Advertising - Five Forms of Paid Advertising and How You Should Utilize ...Ravi Singh
We discuss the five basic forms of Paid Advertising content and how we can utilize them to generate business without breaking the bank. Presentation by Dr Ravi Singh, self proclaimed Dr. Social Media.
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Presentation at 91SpringBoard by GrowthFolks
Date - 21-12-2019
Google has already invested heavily in artificial intelligence, and Smart Bidding is one of the many results of that investment.
Awesome Lesson: Digital Advertising ExplainedPepper Gang
Pepper Gang held a digital advertising at Emerson College to help potential marketing students learn the real-world digital marketing landscape and how to apply theories to actual ad campaigns with creativity. In the presentation, you will learn about the general introduction to digital marketing and online advertising. Then Oz, the speaker and Pepper Gang Co-Founder, went deeper into the details of Google AdWords, explaining how the largest internet advertising network works. You can also learn about the process of creating an ad campaign from client's profile to target audience definition to keywords research to campaign creation. Check out this complete lesson and let us know if you have any questions.
We constantly put down out thoughts on digital marketing at Pepper Hub. Learn more there: www.peppergang.com/blog
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board.
How Agencies Can Help Clients Manage the Entire Customer JourneyAdRoll
Customers see about 5,000 ads per day. As a result, using a general marketing approach won't necessarily move the needle. This makes it especially difficult for agencies, considering that they have to manage multiple customers daily. So, how do agencies help their clients create an experience that audiences remember and embrace?
Well-constructed customer journeys help create a cohesive experience that accounts for every touchpoint on a customer's path to conversion. When done correctly, mapping out a customer journey can be one of the most effective tactics for improving a brand's customer experience. Join our agency and customer journey experts — Tony Posselli, Agency Account Strategist, and Charlie Padilla, Agency New Business Sales Representative — as they share how to build stellar customer experiences that account for every stage of the customer journey. Register to learn how to:
- Build a brand: Help your clients share their brand story with the people who matter.
- Turn visitors into customers: Create strategies to keep customers interested until they’re ready to purchase.
- Grow customer loyalty: Build your long-term value to your clients with increased revenue per customer and strategies to keep their brand top-of-mind.
- Measurement and attribution: Keep your results front and center to increase client retention.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxgalerussel59292
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxbobbywlane695641
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Muhammad Eltiti - Digital Marketing Consultant Muhammad Eltiti
I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. Target Audience
Big Idea
Key Performance Indicators
Tools and Tactics
Attract: Strangers
Convert: Strangers to shoppers
Close: Shoppers to customers
Satisfy: Customers to be regular customers
Budget
Summary
3. Families
People that have cars and are living in neighborhood
areas
Students who are living in University apartments
People who are looking to cook
People who are in need to do grocery shopping
4. Good locations for the store to set-up
Search Engine Optimization
Digital Marketing
Inbound Marketing
Social Media
Google Analytics
Pay Per Clicks
Increase awareness of Kroger’s products and special
promotions
5. Getting the location that involves a lot of people
around the area.
Set up good public relations.
Awareness of other big grocery stores’ promotions and
deals.
Be up to date with seasonal favorites.
6. As a gigantic corporation based around selling
groceries through large grocery stores, Kroger’s will
want to keep good public relations with nearby
business areas.
Online Public Relations through the use of Twitter
pages and Facebook pages are necessary.
Make Facebook and Twitter Pages and let people know
of the promotions as well as deals.
Reply back to some of the online followers’ concerns and
views in order to establish online public relations as well
as gain more customers.
7. Attract
Through Social Media, Keywords and SEO
Inbound Marketing advertisement such as through
Radio and Youtube advertisements.
Tell them of how fresh Kroger’s products are compared
to those of their competition.
Use of Social Media and Digital PR in Instagram and
blogs to post up pictures of fresh Kroger products and
promotions.
8. Convert
Reveal nearby locations of Kroger’s so that people will
visit through the use of Google maps and such.
Let people know of special promotions through Online
PR for conveniences
9. Close
Convert them to customers by sending them emails, and
special coupons so they will come back more and more.
10. Satisfy
Give loyal customers special promotions and deals
through membership cards and etc, and these regular
customers will in turn be a product of your
advertisements and marketing by being advertisers
themselves by bringing their friends, families, and
others to shop at Kroger’s as well.
11. $3,000,000,000 in 12 months just on Digital Marketing
$1,500,000,000-Inbound Marketing
Digital PR, Social Media, Blogs posters, Online business
partners, Advertisements, Newsfeed Websites
$750,000,000-SEO, banners, adwords, keywords
Spend money on these so that advertisements for Kroger will
appear before contents of other companies
$750,000,000-Emails, Mobiles, Radios and Consultant
fees
In order to draw in more and more customers through the
Attract, Convert, Close, and Satisfy Method.
12. Audience
• People who are living
in areas that have
neighborhoods and
people who are in need
of grocery shopping
• People who are looking
to cook and save
money on groceries.
Big Idea
• Attract
• Close
• Convert
• Satisfy
Goal
• Increase sales numbers
• Become a bigger
company overall and
make more revenue
than the year before
