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emily weinstein
emily weinstein

Wendy's is a fast food establishment that has been franchised globally. Wendy's is also a great example for social media and marketing strategies used at it's finest! Take a look!

1 of 11
Social Media Goes To Wendy’s Company Digital Strategy Mission Statement: “ To deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships. Our vision is to be the quality leader in everything we do.” Emily Weinstein ADV492- NMDL AS10
Company Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wendy’s: Goals & Challenges Problems /Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tackling The Marketing Problem With The Wendy’s Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Wendy’s Went Digital: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wendy’s Current Marketing Operations Through Social Media Sites: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wendy’s Digital Promotions & Contests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wendy’s Current Ad Campaign Marketing Slogans/Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],fresh facts Current 2010 Ad Campaign: “ You Know When It’s Real!”
What Does Wendy’s Need To Improve? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success of Wendy’s Strategy, Budgeting & The Future… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE END New Media Drivers License ℠ Course 2010

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wendy's presentation

  • 1. Social Media Goes To Wendy’s Company Digital Strategy Mission Statement: “ To deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships. Our vision is to be the quality leader in everything we do.” Emily Weinstein ADV492- NMDL AS10
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  • 11. THE END New Media Drivers License ℠ Course 2010

Editor's Notes

  1. * note: in solution -- many companies are doing part of it, but few do it completely.