Resume outline previous employment, Core Competencies, accolades and successes.

1. JENNIE
MACAULEY
155 Andersen #1202 · San Rafael, CA · 415.515.8205 · jenniemacauley@gmail.com · LinkedIn: Jennie (Hager) Macauley
Areas of Expertise
• Strategic Digital Sales
• Market Development
• Value Proposition Design
• Data procurement and processing
• Social Media expertise
• Programmatic Media Buying
• Affiliate Marketing
• CRM: Salesforce
• Web/Graphic Design
• Management/Training
Employment History
UCSF Advanced Professional Internet Marketing Certification in progress 3/14 - present
Founder/CEO, Digital Strategist, DigitalAdvertising and Marketing Consultant 10/11 -1/14
Online Market Solutions, LLC, San Francisco Bay Area
Launched a digital agency offering individualized online marketing solutions including developing and publicizing value
proposition, digital business model, digital advertising, revenue stream strategy for emerging direct marketers moving into
online space. A la carte services: website creation, programmatic media buying, targeting data, ROI evaluation/analytics and
campaign optimization. Value proposition for consultancy is a cost-effective, individualized, digital strategy solution for
developing e-marketers unable to engage with the large ad agencies based primarily on size and budget restrictions.
Officially closed; working pro-bono for two clients currently.
Director, National Advertising Sales, West Coast 6/11 –10/11
MediaMath, www.mediamath.com, San Francisco, CA
Leading DSP in the Digital Landscape of RTB advertising models
Successful Sales Director charged with the office search/launch of San Francisco office, with HQ in NYC. Actively recruited
Fortune 500 digital marketers, publishers and agencies to MediaMath's DSP, Demand-Side Platform: A proprietary,
learning-based algorithmic method of buying impressions in an RTB environment. Demonstrated professionalism, tact and
technical methodology developing new business in high-pressure situations. Developed new revenue stream from
developing Northwest territory. Resigned to take freelance project for learning intent in DMP/Data acquisition with Bizo, an
emerging, business-focused data provider and Data Management Platform.
Vice President, Marketplace Development 6/10 – 2/11
IPG Mediabrands, Cadreon, www.cadreon.com, San Francisco, CA
Agency Trading Desk/Digital Media Optimization
Cadreon is a specialized digital marketing services platform that integrates technology, data, inventory and human
intelligence to reach and manage audiences most likely to respond to a client’s value prop. I evaluated and partnered with
new technology providers, data providers and publishing partners, increasing our base by over 700% in the first three
months. I strategically developed the sales methodology and Cadreon’s value proposition for my staff.
Director, New Business Development 4/06 – 1/09
ADVO, now Valassis, Inc., www.valassis.com, San Francisco, CA
Direct Mail/OOH Targeting
Advertising/Marketing Industry, Highly Targeted Direct Mail and Emerging Online Advertising Platform
New business acquisition accounts at ADVO/Valassis, an OOH, data-powered and targeted audience ad solution. Leveraged
existing relationships, generated leads and closed sales. Operated strategic task force bridging offline targeting data to online
targeting solutions. Consultative selling to advertisers with a value proposition of eliminating advertising waste, increasing
ROI with targeted data sets such as Scarborough/PRIZM clusters, Forrester, Hoovers, US Census and USPS. Worked on
task force charged with digital initiative

2. Account Manager 3/05 – 4/06
Time Warner/Media Networks Inc., www.mni.com, San Francisco, CA
Publishing Industry, Targeted Print Advertising and Emerging New Media
Earned title of top national salesperson in year-over-year business at this targeted magazine offering.
MNI offers advertisers of all sizes to place print ads or inserts into national magazines delivered via geo-targeting and reader
demographics. Personally selected by corporate MNI to take lead in a national strategic team to structure a vertically defined
digital network to complement print. Tasks included defining sales strategy, developing training materials for digital
branding and direct response based on goals of national marketers.
National Advertising Account Executive 9/01 – 02/05
Village Voice Media, www.VillageVoice.com/Alternative Weekly Network, Los Angeles, CA
Publishing Industry, Online and Print advertising
#1 Salesperson at Village Voice Media achieving greatest year-over-year revenue with national advertisers targeting young,
trend-setting, influential audience with online/offline campaigns. Prospected, sold, renewed advertising relationships with
national advertisers and agencies for print campaigns, synergetic event sponsorships and emerging online solutions for the
Village Voice Media network/Alternative Weekly Network.
Director of Business Development, Brand Building 10/00 – 6/01
marchFIRST, San Francisco, CA
Advertising Agency, Branding and Marketing
Acquired new sales/revenue and client partnerships for agency branding development. Responded to RFP’s, kept abreast in
competition and industry movement to be first to market pitching new business with digital marketers for full-service
branding solutions with agency’s acclaimed digital portfolio. As Director, I individually contributed $4.5 MM in new
business for Fortune 500 clients such as Apple, Mattel and Juniper Networks. Agency closed in 2001, filing bankruptcy
during “dot com” crash in 2001.
Director of Business Development, Commission Junction/CJ Media 3/98 – 10/00
Commission Junction, www.cj.com, Santa Barbara, CA & New York, NY
Affiliate Marketing/Digital Advertising
Consultative and successful new business development and marketing executive at first web-based affiliate marketing
solution in existing software dominated market. Strategic in cold-calling and educating publishers and e-marketers to build
pipeline and close new sales expanding CJ from a four-person startup to an international solution for affiliate marketing.
Market leader connecting aligned pub/e-commerce websites in which publishers earn commissions from referral of sales,
leads or clicks (CPA/CPM/CPC). Acquired by ValueClick in 2001. Promptly promoted to head innovative division, CJ
Media, developing relationships with large-scale publishers to monetize thousands of websites owned predominately by
Time Warner and Viacom.
Education, Skills & Affiliations
The Ohio State University, Bachelor of Arts in Journalism, Cognate Courses inAdvertising
Expertise with all Microsoft applications: Excel, Word, & PowerPoint, Adobe Creative Cloud apps, Salesforce, Google
analytics, data procurement, and campaign optimization. Proficient in Mac or PC.
Memberships + Accreditations: The International Women’s LeadershipAssociation,Ad Exchange Masters – DSP, SSP,
Retargeting, Performance, Digital Strategy, SFAMA, ADPR, Digital Advertising Operations, & Digital Strategy.
Personal: Volunteer at local schools in art and reading, fundraising, website management and graphic design.
Ongoing support to The Humane Society, The Sierra Club, UNICEF, and St. Jude’s Children’s Hospital.
References available upon request