PB Marketing Solutions provides social media management services to help businesses raise brand awareness, build loyal followings, and drive traffic to their websites. They develop customized social media strategies and post engaging content regularly across multiple networks to resonate with customers. By monitoring analytics and engaging with users, they help measure ROI and strengthen social media presences. Their packages include daily posts, responding to comments, monitoring brand mentions, and email marketing to further campaign objectives.

1. Overview:
Social media management requires an intimate understanding of your brand, your business objectives, and your
target audience. Your customers don’t only expect to find you on social media; they expect for you to engage with
them there - where they spend their time. PB Marketing Solutions understands that, which is why we don’t simply
monitor and update on your behalf - we develop a plan. We bring your vision and values to the forefront of every
conversation by learning about your business and enhancing your brand that it will resonate with everyone that
counts: current customers, future customers and your business.
Successful social media management is time consuming. Let PB Marketing Solutions utilize its expertise
and time so that you can do what you do best - run your business.
Primary Objectives:
 Raise brand awareness
 Build a loyal following
 Turn people into fans and fans into advocates
 Drive high-quality traffic to your website
 Help measure channel ROI
 Improve conversion rate of website visitors to customers
 Strengthen social media following on multiple networks
Strategy:
We start every engagement in the same way - by getting to know your business and creating a plan that speaks to
your core objectives. Then, each month, we craft personalized online content based on positioning which appeals
to your direct audience. Through a single voice, we build a unified awareness of your brand.
Coupling this content with a highly targeted advertising campaign, we can exponentially grow your
audience very quickly.
By tracking the analytics of your social media accounts we can adjust content and postings accordingly. Each
month’s report is shared with you to show full transparency.
Packages & Deliverables:
Social Foundations
 Quarterly Cover Photo/Profile Updates
 Daily Facebook Updates (recommend 5-6 times/week)
 Daily Twitter Updates (recommend 5-6 times/week)
 Instagram Updates (recommend 3 times/week)

2. PB Marketing Solutions - Page 2
Available Additional Networks
24/7 Monitoring and Response
Asset Securement
60 Day Viral Social Media Sweepstakes
 Up to 3 Weekly LinkedIn Updates
 Google+ Updates (recommended 4-5 times/week)
 YouTube Updates (Client provides videos)
 Respond to Positive and Negative Comments
 Respond to Inbox Messages
 Respond to Reviews
 Actively Monitor Post Success
 Monitor Brand Mentions
 While we monitor 24/7 our responses are typically from 8am to 6pm Monday through Friday
 We will secure your chosen username
 Creation of sweepstakes messaging, graphics and landing pages
 Creation of Terms and Conditions
 Email capture & communications
 Sharing across multiple social networks
 Updates to website, Facebook, Twitter Profile and other networks
 Selection and notification of winner(s)
Email Marketing
 Create and Maintain Email Data Base
 Create Customer Email Collection Cards (printing costs not included)
 Weekly Email Blasts
 Send Promotional Emails as needed
 Create Email Templates linking to your social media and website