The panelists discussed techniques for using various marketing strategies and tactics such as content marketing, social media, public relations, and digital marketing to promote community programs and services. Specific tactics mentioned included developing educational content, cultivating media relationships, leveraging partnerships, and using analytics to improve outreach. The goal is to engage customers and communities while aligning communications with organizational goals and objectives.
Branded entertainment is one of the most effective ways to achieve brand awareness and audience engagement, especially when today's consumer has a shorter attention span as well as fewer dollars to spread around. By making your brand a celebrity, you can cut through the clutter to reach a dedicated audience and develop a relationship to enhance and support your other online and offline marketing and public relations efforts
Throughout this presentation you will learn:
1. What branded entertainment is
2. How and where branded entertainment is used
3. How organizations are achieving success through branded entertainment
4. How you can develop your own branded entertainment campaigns to make your brand a celebrity
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
This presentation introduces the most popular social media platforms linkedin, facebook, twitter and blog. It's focus is on how businesses can leverage the power of these new media to engage with their target audience and drive sales and make profits.
(This presentation was part of New Horizons London's Social Media Seminar in March2010: Slides have been created with the help of Chess Media's Jacob Morgan)
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
Branded entertainment is one of the most effective ways to achieve brand awareness and audience engagement, especially when today's consumer has a shorter attention span as well as fewer dollars to spread around. By making your brand a celebrity, you can cut through the clutter to reach a dedicated audience and develop a relationship to enhance and support your other online and offline marketing and public relations efforts
Throughout this presentation you will learn:
1. What branded entertainment is
2. How and where branded entertainment is used
3. How organizations are achieving success through branded entertainment
4. How you can develop your own branded entertainment campaigns to make your brand a celebrity
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
This presentation introduces the most popular social media platforms linkedin, facebook, twitter and blog. It's focus is on how businesses can leverage the power of these new media to engage with their target audience and drive sales and make profits.
(This presentation was part of New Horizons London's Social Media Seminar in March2010: Slides have been created with the help of Chess Media's Jacob Morgan)
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
gave this short presentation at the Austin Marketing Executive Network covering pitfals, lessons learned and best practices in building online customer communities
Find the Risk vs. Reward Balance in Social MediaGerardo A Dada
Businesses are increasingly expected to adopt social networking tools, but it must be done with a firm grasp of the risks, rewards and options.
- Determine how social media tools affect your compliance with regulatory and internal requirements
- Identify the right types of social networking solutions for your enterprise
- Measure a real return on your social networking investment
- Develop guidelines for employees to understand the do's and don'ts
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
gave this short presentation at the Austin Marketing Executive Network covering pitfals, lessons learned and best practices in building online customer communities
Find the Risk vs. Reward Balance in Social MediaGerardo A Dada
Businesses are increasingly expected to adopt social networking tools, but it must be done with a firm grasp of the risks, rewards and options.
- Determine how social media tools affect your compliance with regulatory and internal requirements
- Identify the right types of social networking solutions for your enterprise
- Measure a real return on your social networking investment
- Develop guidelines for employees to understand the do's and don'ts
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
What does collaborative assessment really mean?ContinuumEDU
21st Century Skills frameworks discuss collaboration, communication & teamwork. Assessing collaboration proves challenging & the 2015 PISA exam will measure collaboration. This presentation focuses on different perspectives of collaborative assessment - creation within the digital social networks & tools to empower educators. For collaborative assessment to be realized a change in mindset must occur & understanding the data necessary to assess collaboration for the group & individual is necessary.
Ingrid Bockting (1969) is a
Dutch illustrator working from
the Amsterdam City Centre.
Her clients are woman’s
magazines, fashion companys
and beauty brands.
Ingrid’s illustrations are all
handmade, using pencil,
gouache water-colour and
paper-cuts, then finished in
Photoshop. All her work is
commissioned by group of
talented art directors.
www.ingridbockting.nl
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...Andrew Marietta
Leatherstocking AEA program presentation by Tara Collins, Communications Director, Watershed Agricultural Council, on Fund Development and Marketing Partnership: Increasing Your Nonprofit's Success.
This PowerPoint was presented to recycling professionals as part of Keep America Beautiful's Webinar series for affiliates. The presentation, given by the Curbside Value Partnership, details the campaign planning process from beginning to end. From the questions to ask before you begin planning an education campaign, to the measurements you should take to establish whether the campaign was successful.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
Presentation prepared to assist small business owners in the Downtown Momence, Illinois Historic District to devise a low-cost marketing strategy in a challenging economic environment.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate Marketing is expanding to encompass other channels. This session explores the value of including channels like social into your Affiliate Marketing mix to increase ROI.
13. Branding Signage Examples Welcome Mat at Six Facilities Teen Programs Banner Information Fair Booth Pop-Up Sign for Lobby/Events Seasonal Registration Flag / Facility Banner
14. Digital Marketing Look & Feel Monthly Enewsletter Masthead Magazine Image for Social Media Promotional E-blast for pass holders City Wallpaper & Social Media Sites
47. Writing An Effective Social Media Release -Keywords: Always include the top words that people associate with your brand in all writing that you do. What words are they searching when they land on your page? -Links: Use hyperlinks to connect back to your organization’s website. Highlight key words and phrases as links to give readers a place to go to find more information. -Tags: Pull key words and phrases out to be used as tags. These tags will be picked up through Google, Technorati, Digg and other social media release monitoring sites. -Multimedia: Use your social media release to highlight photos, videos and audio clips that you cannot include in traditional print media materials. Keeping your brand’s Search Engine Optimization (SEO) in mind is the key to making sure your message gets seen. When writing a social media release, include the following to maximize visibility:
A wikis is a collaborative software that allows the user to edit, make changes, comment, organize or work together in an online environment. Rules of play can be decided by the administrator and rights granted to the user. Or a wiki can be created where everyone involved has access to change at will. Uses as a public wiki: Museum or Public History program – using a wiki to solicit history from the community or input on the next exhibit.
Horizon Project: This space is a place for the members of the Horizon. Museum Advisory Board to manage the process of selecting the topics for the NMC Horizon Report: 2011 Museum Edition . The homepage includes a project timeline, introduction to the project, press clippings, research questions, and the direction of the project. Library Success: A Best Practices Wiki for librarians to share ideas and information UC Davis: This project is an interconnected community effort to explore, discuss and compile anything and everything about Davis — especially the little, enjoyable things. This entire site is maintained by the people who use it: Everyone can edit this website!
Wikispaces.com Internal staff webpage for use of our six aquatic centers. Each facility has a page dedicated to communication with the staff assigned to that facility. Management has a page dedicated to resources and information and a page for the recreation swim team coaches as well as swim instructors. Security: Log-in, page modification notifications, ability to restore pages (disgruntled employee example)
Organize your life – keep a calendar for yourself, share calendars with your friends, and subscribe to public calendars to stay on top of events on campus.
Special events; registration dates, reminders, concerts, free admission days.
People will gmail accounts can subscribe to your public calendar. This allows the user to “toggle” on or “toggle” off the calendar events. This will overlay events onto their own personal calendar and then allow them the option to add the event to their own calendar. Non gmail users can also subscribe to calendar feed and receive updated information through their own mail service. Updating the calendar is simple and provides real time access to your facility’s activities and events. A change in hours or other information updates the feed automatically so no need to reprint your facility schedule.
No matter what view you choose – the user can select an alternate view.