1. North Somerset Times
Masthead – name of newspaper being located at
the top in order for your eye to be drawn straight to
it. Could help to see which newspaper you’re buying
when mixed with others
Dateline
Headline – adjective ‘ghastly’ is
shocking to audience and so
attracts attention
Standfirst/OR Pullquote - this
could be described as being a
standfirst due to it introducing
the story. However, it could be a
standout quote taken directly
from the main story.
Adverts
– the cost of these adverts are likely to be relatively
high due to being located on the front page
Body Text - the article itself.

2. The Bath Chronicle
Adverts –
very effective
placement for
the advertiser
as will
definitely be
one of the first
to be seen
Caption –
gives
information
about
whom is
featured in
the picture,
little
description.
Masthead
Sidebar
Skyline – gives the
reader an insight as
to what to expect
from the newspaper.
Entices the
reader/consumer.
Headline – hopefully one of
the first things the consumer is
drawn to. This, in combination
with the sad picture acts
emotively. The sad faces the
more mature women are
pulling (MES) makes the
consumer feel something
towards them and so reading
on allows this to be achieved.

3. Bexley Mercury Masthead – makes it easily
recognisable when placed
with others and enables
consumers to clearly see what
newspaper you’re to read.
Headline &
subsequent
main article -
Standfirst
– to give
the reader
that stand-out
thought/id
ea about
this story
and
encourage
them to
read the
rest of the
article.
Advert – only 1
present on the front
cover, much less
than any of the
other newspapers,
despite being
delivered through
the door for free.

4. Gloucestershire Gazette
Masthead
Again, interesting to
note the lack of adverts
on the front cover of
this newspaper, despite
it being the priciest out
of the five at 80p per
copy.
This could be due to
the type of reader
aimed at or the
particular location this
newspaper is for.
The front cover article is
also very text-heavy,
featuring no skylines
prompting other stories.

5. Bristol Post
This front cover
appears to be very
busy with lots of
different adverts,
skylines, pictures and
articles around the
page. The design is
much more modern
than the others but
does stem from the
fact that this
newspaper faced a
recent rebrand from
its former ‘Evening
Post’ days.