1. Initially, I had intended to call my newspaper ‘The
Bristol Bulletin’ due to its alliterative nature. (I
could subsequently share the ‘B’ between the
two following nouns) However, I realised that
with the story ideas I had come up with, they
were specific to a very local area and so would
not work as part of a wider Bristol area.
Honing in on one specific area allowed me to
write about stories that are much more positive,
focusing on achievements rather than arrests –
this is because of the lack of crime in such a
small area, opening it up to Bristol would enable
this.
I then needed to adapt my logo, and include
2. When making the logo for the
Newspaper I had considered the
use of images that the audience
can associate with. For instance,
the logo below is for ‘The
Portsmouth News’ – they have
been able to replace the name of
the town with the picture of the
ship, due to it being a shipping
town.
Therefore, by using a statue that
has prominence in the local down
and is synonymous with Portishead,
without reading on, the audience
are aware of the location of the
newspaper. Instead of carrying that
idea of heritage and early
establishment with a newspaper, I
wanted to present a more modern
newspaper to the people of
Portishead.
3. The images below are of the statue situated on the Portishead Marina that I based my
newspaper logo on. I thought that there was a sense of synonymy with this and so would allow
many to associate with Portishead.
When editing this photograph as part of my logo, I ensured that I simply cut out the statue itself
from the surrounding and the base. I quite liked the way in which the statue looked like the
letter ‘P’ at the top and subsequently looked like a lowercase ‘b’ at the bottom. I wanted to
utilise this discovery with the ‘Portishead Bulletin’ name of my newspaper.
4. I then developed my
newspaper logo by adding a
3D effect onto it, following the
shadow and bevel around the
edge.
I also made the image
Black&White, but then
coloured back in some of the
key parts of the statue. Despite
this looking different to the
original, the light
reflection/glisten doesn’t look
terribly professional.
5. Here is the statue once I had removed the background
and surrounding from it, whist also editing the colouring
and brightness of it to largely eliminate the reflection
from the sunlight and to make it look less like a picture I
had simply taken.
6. I subsequently settled on
this as my final ‘Portishead
Bulletin’ logo.
It incorporated the actual
colour of the original logo
and I have added the ‘P’ and
the ‘b’ so as to avoid any
confusion about the name
of the newspaper, because
playing on the expectations
of the audience may lead to
ambiguity about the name.
As the producer, I had
intended to use the shape
of the statue to take the
place of a letter, however
the audience may not be
entirely aware of this
decision.
