1. Lululemon:
Digital Marketing Strategy
Madison Segasser

2. Target Audience
Men & Women
Teen – Adult
Interest in active
lifestyle & products for
that lifestyle

3. Key Performance Indicators
“Facebook Insights”
“Visual.ly”

4. Key Performance Indicators
“Statigram” “Google Insights”

5. BIG IDEA
• Connecting brand with lifestyle
• Using health and wellness to draw in new
customers
• Brand attributes & messages to keep life-long
customers
• Using social media as a tool to connect
Lululemon to reach new customers

6. Tools & Tactics
• Increase in videos
:Lululemon Youtube
• Marketing to Location
• Increase in sharing
opportunites

7. Budget
12 month digital marketing campaign:
$57,600,000 [ per year ]
$4,800,000 [ per month ]