The student created a film trailer, poster, and magazine to promote their film. These media products both challenged and followed conventions of their respective genres. The trailer used techniques like switching between color and black-and-white footage to challenge conventions. The poster included glowing effects on the characters but lacked a slogan, challenging some conventions. Feedback was gathered from the target audience to evaluate the media products and campaign.

2. My media products include a film trailer, poster and magazine. These both challenge and comply with the
conventions in each industry. By challenging and conforming to conventions I was able to create my products
to be as appealing as possible, whilst also making them interesting to look and think about.
Magazine: My magazine uses conventions such as a large main image to attract attention towards the main
film that is advertised and also bring attention to the magazine itself. I also included a bold masthead that
was large but was behind the main image so whilst complying to conventions it also challenge the main
conventions as it is hidden behind the image. I did not include a puff in my magazine because I thought this
would ruin the formal approach to my magazine cover. This challenges the typical conventions of a magazine
cover as the majority of covers I have studied include a puff. The strengths to my magazine cover are that its
simplistic design go well with my film and theme throughout. However I could have done more to make my
magazine cover stand out like include more eye catching colours and a puff to stand out. My poster both
challenges and follows conventions which creates a nice mix for a film magazine and helps me follow my
simplistic 1950s theme. The white text is not eye catching but creates a classy feel to the magazine along with
the smoke background this creates an intriguing simple design. On the other hand this takes away from the
professional nature of the magazine cover and could be seen as being too simplistic. I tried to ensure that
the magazine cover followed the class of my film trailer and would entice the audience into learning about
my film.
In what ways do your media products use, develop or challenge forms and conventions of real
media products?

3. In what ways do your media products use, develop or challenge forms and conventions of
real media products?
Film poster: My film poster followed the simple theme that I wanted to use across my media products. I
also tried to present the initial ideas of good and evil to the audience by using glow effects on both of the
the characters. I used a red glow for the antagonist and a blue for the protagonist. As well as allowing
me to further my skills on photo shop this gave my poster a more vibrant feel and meant that it would
stand out more to my audience. This gave a slight sci-fi look to my poster however the stance of my
characters along with the name of the film shows the gangster and 50s genre. I decided not to include a
slogan on my film poster which goes against conventions as I believe that this makes the film poster
slightly cheesy and took away from the seriousness of the poster and subsequently my film. The simple
colour scheme of my poster brings a simplicity to my poster whilst also hinting at the characters roles
before the film has been released. This excites the audience and along with the silhouetted males on the
front creates mystery to the audience as the want to find out more about these characters.

4. In what ways do your media products use, develop or challenge forms and conventions of real
media products?
Film Trailer: My film trailer both used and challenged typical conventions of a film trailer. Some examples of this
are the use of both coloured and black and white picture. The colour of the picture switches half way through
the film which highly challenges the ordinary conventions of a film trailer, This helps to show the switch in
emotion in the trailer. I followed conventions by keeping my clips in chronological order, this helps the viewer
understand the narrative of the film whilst also keeping the interest of the viewer throughout the trailer. We also
made clear the character types throughout the trailer so the viewer would find it easy to understand who was
who. This enabled us to create a clear storyline throughout the trailer whilst also leaving room for the
characters personality types to be broadened and made more complex in the film.
We decided to challenge conventions with our music by using two different tracks in our trailer. This helped us
to create a mood change half way through the trailer and coupled with the change to black and white gave a
nice feel to the trailer. This helped the viewer follow the narrative whilst also keeping them interested
throughout our trailer. If I had more time I would have made the soundtrack more complex and detailed to
enable the music to have an even greater impact on the audience.

5. How effective is the combination of your main product and ancillary texts? Why do they work as
a campaign?
My ancillary texts and main product couple together well to create a strong campaign. I used the same style
throughout all three of my tasks as this created the theme of class and simplicity which went with my 1950s
gangster genre. Using a simplistic theme like this made sure the main focus was on the films contents and not
on the fancy nature of the campaign, this style also fit well with the film itself as we used the same theme
throughout our editing, sound and mese en scene. All three of my products create mystery and suspense
which makes the audience more persuaded to see the full version of my film as they want to find out more.
The magazine, poster and trailer all work together to introduce the main characters and the theme of my film.
This is done so the audience get a feel for what the film is about whilst also being introduced to the main
characters and themes of the film.

6. What did you learn from your audience feedback?
For our audience feedback we asked three of our target audience three different questions, this
gave us useful answers for any improvements we could make.
Questions one: What were the strengths of our film trailer?
Question two: What areas could we improve on?
Question Three: Does our film campaign make you want to see our film?

7. What did you learn from your audience feedback?
From my audience feedback I learned that the clarity of my trailer could have been clearer

8. How did you use media technologies in the construction, research and planning and evaluation
stages?