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Digital Marketing Plan to
promote the Film
Movie Name – The Heroes
• Release date – 30 June 2017
• Cast- New comers
• Producer - Red Chillies Entertainment.
• Story ...
Digital Marketing Objectives
• Increase Audience Engagement
• Digital Media Management
• Pre-production /post production m...
Key Strategies
• Push strategies
- Poll and question let fans share there opinion and engage with
other fan. Ongoing dialo...
Detailed Digital Plan
• Social media marketing
• Create a website for the movie.
• E- Mail Marketing
• Content Marketing
•...
Target Market
All Over India buzz
Target audience : “family movie”, So our target
audience will be all age group.
Key City...
Social media marketing
• Facebook
- Creating a page for it in every social media possible.
- uploading digital poster of m...
• Twitter
Crate pre – release buzz
- Promote direct link to the movie’s website and ticketing site
 Connect with influen...
• YouTube
- Release movie trailer and song update
- Behind the scenes content
- Upload interview of director and actors
- ...
• Instagram
- Candid shots of press tours leading up to premiere.
- 15 second video of crew
- daily update about movie pro...
• Start blog and forum for the movie
• Write articles on the movie.
• Share the same blog on social networking site.
• Int...
• Forum and news Letter
- create forum for the movie under its own domain name, like
www.movie.com/forum
- Start publishin...
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Digital marketing plan to promote the film

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Digital marketing plan to promote the film

  1. 1. Digital Marketing Plan to promote the Film
  2. 2. Movie Name – The Heroes • Release date – 30 June 2017 • Cast- New comers • Producer - Red Chillies Entertainment. • Story – 10 friends as a re union go for a mountain climbing adventure to the Mt. Everest. Where All 10 friends get lost in the mountains. • Movie type – Adventure / drama 1h 45m
  3. 3. Digital Marketing Objectives • Increase Audience Engagement • Digital Media Management • Pre-production /post production mindset • Awareness on Audience
  4. 4. Key Strategies • Push strategies - Poll and question let fans share there opinion and engage with other fan. Ongoing dialogue will crate a stronger community . • Behind the Scenes/exclusive content - “Exclusive” behind the scenes footage, crew photos and sneak preview. • Media Mix • Competitions - give fans the opportunity to meet the film’s stars. Attend the premier /launch or have an exclusive pre-screening.
  5. 5. Detailed Digital Plan • Social media marketing • Create a website for the movie. • E- Mail Marketing • Content Marketing • Paid Media • SEO
  6. 6. Target Market All Over India buzz Target audience : “family movie”, So our target audience will be all age group. Key City - - Mumbai - Delhi - Locknow - Pune - Kolkata
  7. 7. Social media marketing • Facebook - Creating a page for it in every social media possible. - uploading digital poster of movies - aim to have a 3 post daily leading up to the release of the film - Drive viewers through cast own face book page. - target post for specific area - Hashtage (#Theheros) utilized in all posts by cast and corporate page to facilitate trending. - Advance screening contest - uploading movie related gossip creation and sharing same on twitter
  8. 8. • Twitter Crate pre – release buzz - Promote direct link to the movie’s website and ticketing site  Connect with influential's users - Use tool such as follower work to identify key users to add, request- re follow - Hashtage (#Theheros) utilized in all posts by cast and corporate page to facilitate trending. - Live twitter chat with the director and actor to engagement with audience - Premiers ticket contest - Crate banners for the movie and spread them across the net. - Use opinion poll - review about movie.
  9. 9. • YouTube - Release movie trailer and song update - Behind the scenes content - Upload interview of director and actors - Upload movie related gossip. - behind the scenes Making Videos. - Upload short dialogue promo.
  10. 10. • Instagram - Candid shots of press tours leading up to premiere. - 15 second video of crew - daily update about movie promotion - daily gossip of actor and actress - upload movie posters - sharing contest of getting free ticket of movie • Snapchat - Cast snap on set - Snap at the time of movie premier - With other celebs on red carpet
  11. 11. • Start blog and forum for the movie • Write articles on the movie. • Share the same blog on social networking site. • Interview of movie director , producer and actor will be publish on its own website . • Writing review for the movies and asking others to comment on that. • Crating movie visitors video clip and posting them as a video review on own official website. • Use SEO plan for website traffic . • Crate e-mail marketing strategy to audience by giving offers on Ticket. • Cratting movement around this inspiring story.
  12. 12. • Forum and news Letter - create forum for the movie under its own domain name, like www.movie.com/forum - Start publishing new letter to different news letter publishing site about the movie and its characters and its story and many other. - Apply to top movie review site for listing. - Apply for Wikipedia listing. - Start dedicated yahoo and Google group and start promoting the same.

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