Movie Name – The Heroes
• Release date – 30 June 2017
• Cast- New comers
• Producer - Red Chillies Entertainment.
• Story – 10 friends as a re union go for a mountain
climbing adventure to the Mt. Everest. Where All 10
friends get lost in the mountains.
• Movie type – Adventure / drama 1h 45m
Digital Marketing Objectives
• Increase Audience Engagement
• Digital Media Management
• Pre-production /post production mindset
• Awareness on Audience
• Push strategies
- Poll and question let fans share there opinion and engage with
other fan. Ongoing dialogue will crate a stronger community .
• Behind the Scenes/exclusive content
- “Exclusive” behind the scenes footage, crew photos and sneak
• Media Mix
- give fans the opportunity to meet the film’s stars. Attend the
premier /launch or have an exclusive pre-screening.
Detailed Digital Plan
• Social media marketing
• Create a website for the movie.
• E- Mail Marketing
• Content Marketing
• Paid Media
All Over India buzz
Target audience : “family movie”, So our target
audience will be all age group.
Key City -
Social media marketing
- Creating a page for it in every social media possible.
- uploading digital poster of movies
- aim to have a 3 post daily leading up to the release of the film
- Drive viewers through cast own face book page.
- target post for specific area
- Hashtage (#Theheros) utilized in all posts by cast and corporate page to
- Advance screening contest
- uploading movie related gossip creation and sharing same on twitter
Crate pre – release buzz
- Promote direct link to the movie’s website and ticketing site
Connect with influential's users
- Use tool such as follower work to identify key users to add,
request- re follow
- Hashtage (#Theheros) utilized in all posts by cast and corporate
page to facilitate trending.
- Live twitter chat with the director and actor to engagement with
- Premiers ticket contest
- Crate banners for the movie and spread them across the net.
- Use opinion poll - review about movie.
- Release movie trailer and song update
- Behind the scenes content
- Upload interview of director and actors
- Upload movie related gossip.
- behind the scenes Making Videos.
- Upload short dialogue promo.
- Candid shots of press tours leading up to premiere.
- 15 second video of crew
- daily update about movie promotion
- daily gossip of actor and actress
- upload movie posters
- sharing contest of getting free ticket of movie
- Cast snap on set
- Snap at the time of movie premier
- With other celebs on red carpet
• Start blog and forum for the movie
• Write articles on the movie.
• Share the same blog on social networking site.
• Interview of movie director , producer and actor will be
publish on its own website .
• Writing review for the movies and asking others to
comment on that.
• Crating movie visitors video clip and posting them as a video
review on own official website.
• Use SEO plan for website traffic .
• Crate e-mail marketing strategy to audience by giving offers
• Cratting movement around this inspiring story.
• Forum and news Letter
- create forum for the movie under its own domain name, like
- Start publishing new letter to different news letter publishing
site about the movie and its characters and its story and many
- Apply to top movie review site for listing.
- Apply for Wikipedia listing.
- Start dedicated yahoo and Google group and start promoting