The document discusses potential distribution methods and partners for a new film. It begins with using social media and YouTube for free distribution to gain an audience. If the film finds initial success, it could then receive wider cinema distribution. Further progression could include a DVD release to appeal to more viewers and allow rewatching. An ideal distribution partner would be Working Title, as they have experience with similar genres and a track record of commercially successful films that could help boost support and recognition for the new film.

1. What kind of media institution might
distribute your media product
and why?

2. In the beginning...
• To begin with, we would look to distribute our film through social
networking on sites such as Facebook and Twitter. We would also look to
distribute our film through methods such as YouTube as it is an easy way to
access footage for free. It also enables the film to get watched by many
people increasing the films reputation.

3. Moving forward…
• Every producer hopes a film is successful, and I am no different. If our film
had initial success we would hope that this would enable us to distribute our
film on a larger scale. After using more basic methods of distributing, the
film would be able to go to the next step through distribution via cinema.

4. Further progression…
• If the film is originally successful, it could then be released on DVD.
This would enable more people to watch it if they missed it at the
cinema or enjoyed it so much that they want to watch it again! It
would also enable us to appeal to a wider range of audiences.

5. • A company that would be ideal to distribute our film would be
Working Title. This company has already distributed numerous films
that we can relate to and that have the same genre. Therefore, it
would be beneficial for a company with experience like this to
distribute our film. The films that they have previously distributed
have been very successful and have received high box office
ratings. This will personally help us as it may enable us to gain
more support if a successful company like Working Title distributed
our film.

6. Working Title Films
• Here are a few of the successful action films
distributed by Working Titles.

7. Connections
Working Title also have connections with Film4. This could enable our
film to be shown on this channel which would provide more
opportunities to the public to watch our film and increase the films
reputation.