OCR AS Media Studies

1. How did you address/attract
your audience?
HEATHER LARKIN
Evaluation Question 5:

2. Target Audience
 The target audience age range for our film was generally those over
20 years old, because as previously stated in Evaluation Question 4,
our audience demographic was aged 23-30 and our psychographic
was people who enjoy problem solving and have almost a ‘detective’
like mind-set.
 So in terms of addressing and attracting our audience to our film, we
made use of both old and new media techniques. We used social
media by linking our film on to sites and encouraging viewers and also
we made posters to further advertise our film for those who are not on
social media and more comfortable with old media.
 We also asked our audience to provide feedback on our film in terms
of what they liked and did not like and also how they found out about
our film, so that we could assess which method of promotion for our
film was most successful.

3. Social Media Posts
 Firstly, because our film is a British Independent Film, we thought it would be
unnecessary to advertise it by using posters as this is generally the best way to
advertise a Hollywood/blockbuster film.
 We addressed our audience by using Facebook and Twitter, by posting a YouTube
link to our opening title sequence to promote the film and encouraging people to
watch it, by encouraging people to leave some feedback on it.
 This attracted the right age of people to our film as generally social media sites are
used by young people and so if they were interested in watching our film they would
click on to it and leave any feedback for us to work on if they did not enjoy it so
much.
 Although social media is used by the majority of people these days, not everybody
has time or access for it or uses any sites so we also used a second strategy of
attracting an audience by using an ‘old media’ technique of creating
advertisement posters.

4. Screenshots of Social Media Posts
 (TO MISS: this slide will be completed once I have footage)

5. Posters
 Posters are still a major part of film marketing and distribution. On a
large scale film posters are seen everywhere: on bus stops, outside
cinemas, on electronic screens in cities, on buses and on
billboards, they are seen by people everywhere.
 However, as our film is a British Independent and so on a much
smaller scale than a Hollywood blockbuster, the budget was a lot
less and so the film marketing has been done on a much smaller
scale.
 We created a film poster which included the name of the film,
who it was produced and distributed by as well as an image of
the main character to promote who is starring in it and this gives a
sense of the type of film genre it is.

6. General Feedback from Audience
 What did people like about the opening titles?
How well it all flowed together, it looked professional and the filming techniques used when making
the sequence was clearly seen to have been taken into careful consideration as well as the
soundtrack.
 What did people not like?
The length of some of the clips is uneven, some clips are shown for much longer than others without
being cut to another.
 What was the best part of the opening title sequence?
When the soldier picks up all of the photos from the floor, it creates enigma and you wonder why his
house is so messy.
 How did people find out about the film?
By social media posts, it was spread easily as people ‘liked’ and shared the video with friends so it
passed on to many people.

7. Conclusions
 We attracted our audience by the use of both old and new media techniques, however, from
audience feedback we found that the use of new media techniques of social media posts
because this made it easy for people to like and share the video with their friends and hence
the reason why the film was spread quicker.
 We were able to find out what aspects of our film that people liked and disliked the most, so
we were able to gain some audience feedback and bear this in mind for future films.