1. Sports Public Relations Lecture: 10.4.11 University of Cincinnati By Jackie Reau

2. Current Events Quiz #1

3. SID Team Discussion Military & Miscellaneous

4. Turn in Bios Any questions

6. PR Planning Objectives (what we will accomplish) Key Messages (what we will say) Target Audiences (who do we want to receive our message) Tools (what communications vehicles will we use) Initiatives (tactics to be used to communicate) Timeline (what do we need to do and when) Budget (how much will we make/spend) Measurement (how will we deem the plan a success/failure)

7. Announcement of a new head coach *Create the PR Plan

8. PR Planning: Pink Ribbon Game at Women’s Soccer Objectives (what we will accomplish) Key Messages (what we will say) Target Audiences (who do we want to receive our message) Tools (what communications vehicles will we use) Initiatives (tactics to be used to communicate) Timeline (what do we need to do and when) Budget (how much will we make/spend) Measurement (how will we deem the plan a success/failure)

9. Goal #1: Raise $500 for local American Cancer Society chapter Goal 2: Front Page Newspaper Coverage

10. In-class presentations

12. Covering a Live Game *Research both teams *Design theme for your story *Create system for tracking game *Quickly and correctly write the game wrap *Source other references

15. Look for my weekly emails on Thursdays…