MEDIA:<br />PUBLICIZING YOUR EVENT<br />
Media-shmedia…<br />Don’t be scared, you’ve got news and they want it! There are, however, specific ways to approach speci...
What Is “Media?” <br />Newspapers<br />Magazines<br />TV<br />Radio<br />“Social Media?” <br />Facebook<br />Blogs<br />My...
WAYS TO PROMOTE YOUR EVENT<br />Post information about your project or event on the school’s/organization’s website<br />C...
WAYS TO PROMOTE YOUR EVENT<br />Create a Facebook event or fan page and have all participating students invite their frien...
WHAT ATTRACTS THE MEDIA?Consider using these elements of the news when planning an event to engage the media <br />Controv...
Parts Of A Newspaper<br />Community Calendar<br />Letters to the Editor<br />Use them to respond to correct something you’...
Parts of a Newspaper<br />Op-eds<br />More likely to be published if addressing an issue not mentioned elsewhere in the ed...
How To Write A Media Release to TV<br />Put your (or whoever the spokes person is) contact info at the top – name, phone, ...
How To Write A Media Release to Press or Web<br />When writing, consider…<br />Timeliness – How does it relate to local, n...
How to Write a Media Release to Press or Web<br />When formatting…<br />Write a short, clear headline expressing the main ...
TV Time<br />Best time to place follow-up call <br />10:00am–10:30am<br />Best time to hold an event if you want them ther...
MAKE YOUR RELEASES EXCLUSIVE!Don’t send the same article to four different papers or the same release to three different t...
Tips On Speaking To The Media<br />KISS – Keep It Short & Simple!<br />Develop 3 “talking points” for each interview.<br /...
Tips on Speaking to the Media<br />Interviews are not interrogations – they’re an opportunity to share your message!<br />...
Tips on Speaking to the Media<br />Reporters will be most interested in the issue you are addressing and why it’s importan...
Tips on Composure and Dress When Face to Face With the Media<br />Smile – don’t look too serious! <br />Keep hand gesture ...
Twin Ports Media<br />Minnesota/Wisconsin Public Radio<br />Community Calendars<br />PACT: Public Access Community Televis...
Twin Ports Media<br />Duluth News Tribune<br />Newspaper<br />Send an e-mail one month before the event takes place<br />(...
Twin Ports Media<br />Community papers – Hillsider, Reader, Transistor, Zenith<br />College Radio – KUMD, KUWS<br />Eyewit...
Twin Ports Media<br />Northland’s News Center (KBJR, KDHL, MY9, CW)<br />Weekend stories (needed by Friday), Government: L...
Social Media<br />Word of Mouth <br />share stories with friends and direct them and others to your website, Facebook, blo...
YOU CAN DO IT!<br />Don’t be scared. <br />You’ve got news and they want it - establish a relationship with your local med...
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Media publicizing your event

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Media publicizing your event

  1. 1. MEDIA:<br />PUBLICIZING YOUR EVENT<br />
  2. 2. Media-shmedia…<br />Don’t be scared, you’ve got news and they want it! There are, however, specific ways to approach specific people for specific things, and whether you follow these guidelines or not may make or break your case when trying to get your event covered. <br />
  3. 3. What Is “Media?” <br />Newspapers<br />Magazines<br />TV<br />Radio<br />“Social Media?” <br />Facebook<br />Blogs<br />MySpace<br />Twitter<br />YouTube<br />Any public source of information about the goings on in a particular area.<br />
  4. 4. WAYS TO PROMOTE YOUR EVENT<br />Post information about your project or event on the school’s/organization’s website<br />Create a blog to write about project preparation and implementation <br />Write a media release about your project and submit it to school and local newspapers and broadcast companies. <br />Write an op-ed piece about the issue your service-learning project addresses<br />Create flyers or posters and distribute<br />Ask project partners (donating businesses, schools, etc) to include information about your project on their websites<br />YSA – Semester of Service Strategy Guide - 2011<br />
  5. 5. WAYS TO PROMOTE YOUR EVENT<br />Create a Facebook event or fan page and have all participating students invite their friends<br />Invite public officials or other local celebrities to attend your event or post information about it on their websites<br />Get some air time on the radio! <br />Even when your project is complete, announce results through all previously mentioned outlets<br />YSA – Semester of Service Strategy Guide - 2011<br />
  6. 6. WHAT ATTRACTS THE MEDIA?Consider using these elements of the news when planning an event to engage the media <br />Controversial topics<br />Local issues<br />Milestones – notable developments in a particular topic area or anniversaries<br />Visual – what will look good on camera or in a photo?<br />Celebrities – respected community leaders, elected officials; we’re not talking Hollywood here<br />Breakthroughs – events using words like “first,” “most,” “newest,” “youngest,” etc.<br />Personal stories<br />Amnesty International Conference – Media - 2008<br />
  7. 7. Parts Of A Newspaper<br />Community Calendar<br />Letters to the Editor<br />Use them to respond to correct something you’ve read or to “hook” others interested in your issue/project<br />If responding, do so the same day if possible<br />E-mail the letter so it is easier for the paper to edit<br />Aim for less than 250 words – this increases the probability that it will be published<br />Amnesty International Conference – Media - 2008<br />
  8. 8. Parts of a Newspaper<br />Op-eds<br />More likely to be published if addressing an issue not mentioned elsewhere in the editorial space<br />They look for timeliness (be concise), ingenuity, strength of argument, freshness of opinion, clear writing, and newsworthiness<br />Personal experiences are great especially when in service to a larger idea<br />750 words<br />Make your argument point by point, more detailed the better<br />Amnesty International Conference – Media - 2008<br />“And Now a Word From Op-Ed” David Shipley, New York Times, Feb 1, 2004<br />
  9. 9. How To Write A Media Release to TV<br />Put your (or whoever the spokes person is) contact info at the top – name, phone, e-mail<br />Include the best time to contact this person<br />If you desire confirmation, write so at the top<br />Start with “why they should give a darn”<br />Follow with the 5 W’s<br />If you’ve more to say, add those details in an attachment and specify such, or write “more details available, please call _____.”<br />E-mail this 3 days before the event and call the day of to confirm<br />“How To Get Your Message In The Media” Workshop - Duluth, MN – 2010<br />Northland News Center<br />
  10. 10. How To Write A Media Release to Press or Web<br />When writing, consider…<br />Timeliness – How does it relate to local, national, or global current events? Why would others be interested? What makes what you have to say unique or outstanding? <br />Where do you want your story? Newspapers expect stories 3 weeks in advance. Magazines prefer it 3-6 months in advance<br />The variety of outlets – remember the audience for each outlet as well. What audience are you looking for?<br />YSA – Semester of Service Strategy Guide - 2011<br />
  11. 11. How to Write a Media Release to Press or Web<br />When formatting…<br />Write a short, clear headline expressing the main point<br />Contact info goes at the top!<br />Put the most important info in the first paragraph<br />Who, What, Where, When, Why, and How?!<br />Include a quote<br />Keep it brief and succinct<br />Exclude organizational or field jargon – make sure everyone who has never heard of your program will be able to understand what you are writing<br />Include a brief description of your organization at the end<br />YSA – Semester of Service Strategy Guide - 2011<br />
  12. 12. TV Time<br />Best time to place follow-up call <br />10:00am–10:30am<br />Best time to hold an event if you want them there to film it<br />10:30am–3:30pm<br />Not a good time for an event unless you want a live shot!<br />5:00pm–7:00pm<br />Take into consideration when their news casts are. If they’re on air, they can’t be at your event or on the phone with you!<br />Never hesitate to call<br />Think “visual” – if they come to film, what will look nice?<br />Always have one particular person available for an interview – you may only get one shot so keep your schedule open!<br />“How To Get Your Message In The Media” Workshop - Duluth, MN – 2010<br />Northland News Center<br />
  13. 13. MAKE YOUR RELEASES EXCLUSIVE!Don’t send the same article to four different papers or the same release to three different tv stations. They want something the others don’t have and if they find out you have also invited the competition, you may risk severing a beneficial relationship. <br />
  14. 14. Tips On Speaking To The Media<br />KISS – Keep It Short & Simple!<br />Develop 3 “talking points” for each interview.<br />Practice them. Repeat them during interviews.<br />Use simple statements, words, and images<br />Don’t use big words<br />Beware of acronyms<br />When you’ve answered the question to your satisfaction stop talking!<br />Repeat, repeat, repeat<br />Each question is an opportunity to segue back to one of your key talking points<br />Amnesty International Conference – Media - 2008<br />
  15. 15. Tips on Speaking to the Media<br />Interviews are not interrogations – they’re an opportunity to share your message!<br />First and last points are most remembered<br />Don’t be afraid to say “I don’t know,” it’s much better than giving false information<br />Don’t say, “No Comment”<br />Always tell the truth<br />Make eye contact with the interviewer<br />Think of the “mike” as always live!<br />Project your voice but don’t yell<br />Amnesty International Conference – Media - 2008<br />
  16. 16. Tips on Speaking to the Media<br />Reporters will be most interested in the issue you are addressing and why it’s important to you and the youth – use this to demonstrate how much you have learned about your issue/project<br />Common questions may be: <br />What have you learned from your volunteer experience? <br />Why is this issue important to you? <br />How does it feel when you volunteer in your community?<br />Have a thorough understanding of how your event was implemented<br />Know the 5 W’s & H<br />Keep your comments positive. If someone asks you a negative question respond briefly but continue about why you’re excited about the project<br />Understand how your project is connected with Semester of Service<br />Be excited – speak with enthusiasm! <br />YSA – Semester of Service Strategy Guide - 2011<br />
  17. 17. Tips on Composure and Dress When Face to Face With the Media<br />Smile – don’t look too serious! <br />Keep hand gesture to a minimum and in a box in front of your chest<br />Maintain posture – don’t lean back or slouch<br />Dress conservatively – be aware of the image you project<br />No big hair<br />Don’t overdo the make-up – let them fix your face if they offer<br />No organization buttons – they shine and glare<br />Amnesty International Conference – Media - 2008<br />“How To Get Your Message In The Media” Workshop - Duluth, MN – 2010<br />Northland News Center<br />
  18. 18. Twin Ports Media<br />Minnesota/Wisconsin Public Radio<br />Community Calendars<br />PACT: Public Access Community Television<br />Get your kids on TV (after parent consent)! These programs are non-commercial produced by local citizens and community groups. They also provide workshops in production, and program planning. <br />“PACTPAGES” publicize local events whether you need help or just want people to attend (form available on www.northlandsos.org “Resources” page). FREE! <br />“How To Get Your Message In The Media” Workshop - Duluth, MN – 2010<br />
  19. 19. Twin Ports Media<br />Duluth News Tribune<br />Newspaper<br />Send an e-mail one month before the event takes place<br />(cityeditors@duluthnews.com)<br />This should include why your event deserves to be printed.<br />Do not send attachments! <br />Send a follow-up e-mail one week before the event takes place<br />Call later that day or the next and ask for the Managing Editor (Georgia) to confirm<br />Scrapbook – needed 1.5 weeks in advance, pictures are welcome (JPEGs!), one paragraph about event, great for fundraisers<br />Facesandnames@duluthnews.com – After an event, need to know one day in advance<br />Online – “Area Voices” Blog<br />“How To Get Your Message In The Media” Workshop - Duluth, MN – 2010<br />
  20. 20. Twin Ports Media<br />Community papers – Hillsider, Reader, Transistor, Zenith<br />College Radio – KUMD, KUWS<br />Eyewitness News (TV) - www.wdio.com<br />“How To Get Your Message In The Media” Workshop - Duluth, MN – 2010<br />
  21. 21. Twin Ports Media<br />Northland’s News Center (KBJR, KDHL, MY9, CW)<br />Weekend stories (needed by Friday), Government: LeAnn Wallace lwallace@northlandnewscenter.com<br />Education: Jena Pike jpike@northlandnewscenter.com<br />Environment/Green: Jeff Edmondson jedmondson@northlandnewscenter.com<br />Sports: Zach Schneider zschneider@northlandnewscenter.com<br />Community: Dave Anderson danderson@northlandnewscenter.com<br />(others available on www.northlandsos.org “Resources” page)<br />“How To Get Your Message In The Media” Workshop - Duluth, MN – 2010<br />
  22. 22. Social Media<br />Word of Mouth <br />share stories with friends and direct them and others to your website, Facebook, blog, etc.<br />Organize a Tweetup<br />If you use Twitter, engage multiple users and invite them to your event<br />Use Video<br />YouTube.com is a great resource in sharing video<br />Organize an Online Event<br />Use Twitter, Facebook, Blogs, or any other media to get others involved<br />Blog Posts<br />This is a fun opportunity for students as well, and a nice way for the community to follow your progress. Upload photos!<br />YSA – Semester of Service Strategy Guide - 2011<br />
  23. 23. YOU CAN DO IT!<br />Don’t be scared. <br />You’ve got news and they want it - establish a relationship with your local media!<br />

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