This document provides an overview of a sport public relations lecture that discusses collaboration in PR and outlines the key components of a public relations plan, including objectives, target audiences, key messages, tactics, timeline, budget, and measurement. It also provides examples of a PR plan objective and target audiences for a women's lacrosse game and assignment details for a press release about an NCAA award being given to a University of Cincinnati coach.

1. Sport PR
Lecture: 1.20.15
University of Cincinnati
By Jackie Reau

2. Editing Quiz

3. Current Events Discussion:
Deflate-Gate
http://espn.go.com/boston/nfl/story/_/id/121933
45/nfl-investigating-whether-new-england-
patriots-deflated-footballs-indianapolis-colts

4. Collaboration is Key in PR

5. Collaboration is Key in PR

6. Public Relations Planning
Objective
Target Audiences (internal and external)
Key Messages for Each Audience
Tactics
Timeline of Activity/Responsible Staff
Budget
Measurement

7. Public Relations Planning
Objective
*Tie objective(s) to a business initiative,
i.e. sell 1,000 tickets to the Pink Ribbon
game

8. Public Relations Planning
Target Audiences
*internal and external

9. Public Relations Planning
Key Messages for Each Audience
*Call-to-action to motivate desired
behavior
-Buy tickets today by 5 p.m.

10. Public Relations Planning
Tactics
*Press release
*Media event/press conference
*Digital communications (email, social
media, website, SEO)
*Special event
*Grassroots effort
*Community relations

11. Public Relations Planning
Timeline of Activity/Responsible Staff
*Week of February 2
-Draft press release for approval
-Jackie Reau
-Finalize budget for February 16 media
preview
-Jackie Reau

12. Public Relations Planning
Budget
*Media Preview
-Food and beverage: $250
-Media Guides: $100
-A/V: $500
-Postage for invitations: $40
Total: $890

13. Public Relations Planning
Measurement
*Tied to business objectives
-# of tickets sold
-Attendance at event
-Media impressions/earned media value

14. Public Relations Plan:
In-Class Exercise
Objective:
Sell 1,000 tickets to the UC women’s
lacrosse game on March 29 vs. UConn

15. Press Release Assignment
Due in Class: January 27

16. Details for the press release
WHO: University of Cincinnati Coach
Mick Cronin
WHAT: NCAA to honor him with an
award for his work with Big Brothers, Big
Sisters Cincinnati
WHEN: February 5th
before the UC vs.
Pittsburgh men’s basketball game
WHERE: Fifth Third Bank Arena
*Add a quote from Coach, BBBS rep or
NCAA rep

17. Other helpful hints
*Add your name, email and phone as
contact
*Use Cincinnati as your dateline
*Write a headline
*Provide a call to action (How to buy
tickets to the game)
*Proof read

18. Current Event Quizzes