HPPR404 Unit 3

HPPR404 Research and Evaluation Sherrell Steele Goals, Objectives, Strategies and Tactics

Objectives ,[object Object],[object Object],[object Object]

Begin with the goal(s) ,[object Object],[object Object],[object Object],[object Object]

Goals (continued) ,[object Object],[object Object],[object Object]

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Writing objectives ,[object Object],[object Object]

Writing the first three words ,[object Object],[object Object]

Writing the next few words of an objective ,[object Object],[object Object]

Continue writing the objective ,[object Object],[object Object],[object Object]

Finish the objective ,[object Object],[object Object]

Strategy and Tactics ,[object Object],[object Object],[object Object]

PR Strategies and Tactics ,[object Object],[object Object]

When creating objectives ask yourself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Message considerations ,[object Object],[object Object],[object Object],[object Object]

Key messages are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing key messages ,[object Object],[object Object],[object Object]

Backing up your messages ,[object Object],[object Object],[object Object],[object Object]

Framing the message ,[object Object],[object Object],[object Object],[object Object],[object Object]

Framing the message - continued ,[object Object],[object Object],[object Object],[object Object]

Frame your messages to be ,[object Object],[object Object],[object Object],[object Object]

Criteria for selecting media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tactics/tools/vehicles ,[object Object],[object Object],[object Object]

Budgets ,[object Object],[object Object],[object Object]

Determining the budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary evaluation ,[object Object],[object Object]

Summary and conclusions ,[object Object]

HPPR404 Unit 3

Recommended

Recommended

More Related Content

Similar to HPPR404 Unit 3

Similar to HPPR404 Unit 3 (20)

More from University of Victoria - Distance Education Services

More from University of Victoria - Distance Education Services (20)

Recently uploaded

Recently uploaded (20)

HPPR404 Unit 3