evaluation question 3

1. Some of the mostpopularmediadistributorsthatspecialise inprintare...
For my magazine Iplanfor the distributerof mymagazine tobe bauermedia,mydecisionforthe
distributerwasbetweentwomainmediagroupsone beingbauer mediagroupwhilethe otherbeing
time incuk or formerlyknownasIPCmedia.Idecidedtostayaway from INC ukas whenlookingat
the companiesthattheyare the distributersforIsaw that theydon’thave too manymusic
magazinesclearlysuggestingtheirfocusandpriorityare ondifferentmagazinessuchassportor
vehiclesandfilms/tv,soI feel likethe smartmove wouldbe tofinda distributerthatfocusmore on
musicmagazinesasinthat way theyhave experience withthatline of workandso they would
match my magazine better,the magazinecompaniesseeninINCukare instyle NME and world
soccer,onlyone of the magazinescompaniesistodowithmusic;NME. I insteadwouldchoose
bauermediagroupas my magazine distributerasIfeel thattheir mainpriorityisonmusic
magazinesastheyhave brandssuch as keerang,mojoandQ magazine.These are all music
magazinessothe bauercompanywouldhave a betterideaaboutmymagazine thanothermedia
companieswould,the onlyproblemaboutthisdistributeristhatI would needtocompete withthe
othermusicbrandssuch as keerangwhichisa bigrock magazine somore prioritywouldbe onthem
rather thanmy magazine whichisn’tasestablished,the factthatbauermediagrouphasother rock
magazines brandscouldgive my company a boostas the target marketfor magazinessuchas
keerangwouldalsoreallyenjoymymagazine ”havoc” .AnotherreasonIwouldchoose bauermedia
groupas theyare Europe’slargestprivatelyownedpublishingGroup theyalsoofferupto three
hundredmagazinesinoverfifteencountries,these statsshow how thismediagroupare a safe
distributertochoose astheyare well knownandare able torelease magazinesabroad.Due tothe
fact that bauerare sucha huge companyadvertisementwouldbe mucheasierandwouldworkwell
because of the bignumberof advertisementoptionswhichwouldalsobe cheaperdue tothe fact
that it’sa big company,Iwouldalsobe able to advertisementandsell magazinesabroadso,this
givesmymagazine branda boostin popularityandmake itrecognisableeverywhere like rolling
stonesis.I wouldwantmymagazinestobe soldas a hardcopy instores,I wantthemto be soldin
that wayas I feel like people whoare fansof rock are knownto have a messy life style consistingof
manyitemsso I feel liketheywouldpreferahardcopy of the magazine ratherthana magazine
whichyoucouldbuy throughdevicesandthe internet,howeverthe youngeraudienceswould
probablyprefertobuythe magazine online allowingthemtoreaditthroughtheirdevices.