Learn the key to raising money online using social media, the tools and techniques you need to successfully execute social fundraising campaigns, and how to focus on long term donor cultivation - Social CRM.

1. Thursday, June 09, 2011 - 1:00 - 4:00 PM (ET) - New York, NY #socialgiving Social Media Strategies & Tactics for Fundraising

2. Amy Sample Ward NTEN @amyrsward Speakers/Facilitators Stacey Monk Epic Change @staceymonk David J. Neff Lights.Camera.Help. @daveiam Frank Barry Blackbaud.com @franswaa

3. If you’re tweeting: #socialgiving

4. How to put storytelling at the core of your social fundraising efforts How to integrate social media as a part of your multichannel fundraising efforts How to build your database/CRM with information from the social web What’s you’ll Learn Today

5. THE STATE OF SOCIAL MEDIA Usage data for the big 3

6. 42 % of people in America use Facebook Over 600 M users. That’s 1 out of every 13 people on the planet http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/

7. 35 Hours of video is uploaded to YouTube every single minute

8. 16 Million people around the world use Twitter

9. What about Nonprofits? Data from over 11,000 respondents

10. 92% Heading in to 2011 most nonprofits (92%), regardless of organization size are using at least one social network like Facebook, Twitter or LinkedIn.

11. Nonprofit Usage …

12. 84% spend under $10K Nonprofit Budgeting

13. 86% allocate less than a half of a staff resource Nonprofit Staffing

14. Fundraising has yet to take off for most … Less than 5% have raised more than $10K

15. But … There’s hope … And a lot of great examples to learn from

16. LiveStrong: Fatcyclist135k in 7 days

17. EPIC CHANGE: TO MAMA WITH LOVE30k in 4 days

18. Mobile Loaves and Fishes: I am Here15k in 4 days

19. CHARITY WATER: Twestival250k in 7 days http://www.youtube.com/watch?v=mKqJwNfLOmk

20. It CAN work if done right … Storytelling Movement Building Connecting Cultivating Social CRM

21. share your big idea.

22. Lesson Learned: You can't just walk up to someone, tell them what organization you work with & expect them to join your movement or donate - though often we do. Essentially, if you use the phrase "donate to ______" or share your mission statement, you're doing it wrong.

23. bare your soul. Flickr photo by Kirsty Andrews http://www.flickr.com/photos/kirstea/4729563909/

24. “in order for connection to happen, we have to allow ourselves to be seen, really seen.” [Brene Brown]

25. Lesson Learned: We feel more connected to one another when we share from our hearts.

26. spark a movement. Flickr photo by Derek Key http://www.flickr.com/photos/derekskey/3219004793

27. How to spark a movement [Derek Sivers] http://www.youtube.com/watch?v=fW8amMCVAJQ

30. Select-a-Quest You work for an organization that provides assistance to parents who have been laid off in the current recession. They are building a new building to hold more classes. How would you use Social Media to fundraise in a capitol campaign? Your organization provides kids the opportunity to learn to play music after school as an alternative to gangs. Design a social media campaign that reaches out to this audience with the express purpose of making them aware of your program. You have been tasked with raising $3,000 so that your organization can purchase a new computer system. Create a campaign that does this through social media from an audience of adults. You work for an organization that helps young women in rural India get an education by providing scholarships. Design a fundraising campaign that raises $2,000 from college students to fund one young woman's education. A blogger has written a nasty article about your organization's executive director. The story begins to spread throughout social media. What do you do? 6. Your nonprofit organization is hosting a 5K run. Design a social media effort that gets the word out and produces a record number of registrations for the event.

31. Lesson Learned: There's a plethora of tools, online & off, we can use to spread stories. We can't use all of them, but should know what's at our disposal so we can use the right tools for the job.

32. bare your soul. cultivate connection. Flickr photo by Nancy Lam http://www.flickr.com/photos/slumberingheart/4512430845/

33. Lesson Learned: You tell us … What movements were effective? Why? Why did you invest your attention as you did? What might have happened if 2 tables joined forces?

34. Social CRM The long term way of social fundraising …

36. Are we measuring all of that? Heck No

37. Why do we care?

40. What do we care about?

41. What else do we care about? But we can’t track all this just yet....

42. How do we measure?

43. What are your KPI’s? My best guesses: Online Donations Questions taken and answered Followers/Fan Added Engagement and Conversation Scores Instead let’s measure KPI (Key Performance Indicators)

45. Can’t we all agree?

46. Gah. What’s the best?

48. What services does it measure? Is the service innovative and upgrading? How is the customer service? Can mgmt understand our reports? What is the pricing/npo discount? How do we decide CRM Provider?

58. QUESTIONS ... I’M SURE YOU’VE GOT A FEW Photo by DoBeRaGi

59. Thank YoU Learn more about social media and online fundraising at … http://www.netwitsthinktank.com Follow Frank on Twitter: @franswaa Follow Stacey on Twitter: @staceymonk Follow David on Twitter: @daveiam