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Matthew Niederberger, channel manager conversion at Ziggo, the largest cable operator in the Netherlands, talked to a group of marketing a-listers about the competitive advantage of using personalization to offer winning customer experiences.
His presentation, "From Purpose to Person," walks you through how to get started your organization on board with personalization efforts and how to get started.
Like what you saw? Check out Matthew on Twitter at www.twitter.com/MatthewNL or on his blog at www.actualinsights.com/.