The document analyzes demographic data from Billboard magazine to inform the targeting of a new music magazine. It finds that men make up around three-quarters of Billboard's magazine buyers, compared to an online audience that is 60% female. The average age of Billboard's magazine audience is 10 years older than its online audience. Social media followings suggest Billboard has a younger online audience. This information suggests the new magazine should target men and a younger demographic in order to maximize sales.

3. Who’s buying- Gender
Looking through the demographics of the company
Billboard I found that there was a considerable difference
on how different genders view the magazine. As we can
see men are more accustomed to buying an actual copy of
the magazine as men are roughly three quarters of the
magazine buyers, this is compared to online viewers
where the audience is around 60:40 in woman's favour. As
I am doing a magazine, this tells me that I should make
the content more male orientated as statistically they are
more likely to buy the magazine.

4. Who’s buying- Age
Online audience Magazine audience
• I found out that the average age for a magazine audience is 10 years younger than the online audience, to
ensure that younger audiences will see the magazine I will put social media sites on the front cover.
• Founding out the average age of the magazine on the site, I am really surprised at how old it was thinking that
its poppy genre was be around 15-20 years younger, this could be due to a few older people pulling the average
up.
• Although I have looked into Billboard my genre of music is targeted at a much younger audience, meaning this
information is irrelevant to my magazine and I will challenge this information.

5. Social Media
This shows the companies following on social media sites, the large following on sites like
Facebook, Instagram andYouTube could suggest a younger audience as generally these sites are
used by people of a younger age.

7. Who’s buying-Gender
In mixmag the gender percentage of those who buy the hard copy of the
magazine is very similar to billboard with the buyer being very male
dominant with almost three quarters of the audience being male. Giving
that both magazines gave me similar answers this shows that it is
important that I target the male audience as these will be the majority of
my buyers.

8. Who’s buying-Age
The median age of mixmag was a considerable amount lower (at 24) then the Billboard magazine (at 47).This was
more what I was expecting as an average age, and what I will copy going into my magazine.This could be because
of the slight difference in music genre in the two magazines. 49% of readers are in the bracket of the age 18-24
and 81.5% of the readers in the age bracket 18-34 this shows how young adult is mixmag’s target audience and
how little other age brackets buy the magazine. It also tells me how the majority of the buyers live in cities, this
could how the audience is quite quirky and hip.