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SOCIAL MEDIA TOOLS AND DEMOGRAPHICS
VK.COMAlexander Mitrofanov
WHY VK?
VK is the largest social media networking site in Russia, Ukraine, and Belarus
Rank 10 globally according to eBi...
WHAT ABOUT DEMOGRAPHICS?
This social medium is actively used by teenagers (14-19) and adults (20-27) (source)
Mostly Rus...
A LITTLE BIT
OF STATISTICS
The number of total users - 380 million
The number of daily active users is 80 million
The a...
VK FOR BUSINESS
Ability to create fan page (group) for free
Customized URL for the page
Verification tick – be trusted
...
VK FOR BUSINESS
You decide - either to allow commenting under the
post or not
Use discussion board to collect reviews an...
SAMSUNG SUCCESSFUL EXPERIENCE
 More that 200.000 followers
 ~ ten comments per post
 Actively replying to comments
 Ea...
WHEN SHOULD YOU POST
Wednesday, 1 pm - 8 pm is the most active time for posting.
Thursday and Friday, 7 pm-11 pm is the ...
IS VK WORTH USING?
For businesses that want to expand to Russia and Commonwealth of Independent
States, the answer is defi...
MONITORING PAGE’S NUMBERS
(LIKES, SHARES, COMMENTS, VISITS AND MORE)
VK has its tools to understand how users feel about w...
MONITORING PAGE’S NUMBERS
VK+B2C ORGANIZATIONS = ?
Mostly B2C companies are using VK as a social media platform to talk to the future or
existing cu...
COSTS TO RUN A VK FAN PAGE
It is important to understand that there will be some costs when running a VK page
When created...
NEW TO VK?
Detailed information about why VK can be used for businesses, how to create a fan
page, Adidas successful examp...
Social media tools and demographics
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Social media tools and demographics

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This visual presentation will tell you what is VK, who is using this platform. Also, we will analyse websites statistics and give opinions why VK is worth using as a platform for business.

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Social media tools and demographics

  1. 1. SOCIAL MEDIA TOOLS AND DEMOGRAPHICS VK.COMAlexander Mitrofanov
  2. 2. WHY VK? VK is the largest social media networking site in Russia, Ukraine, and Belarus Rank 10 globally according to eBizMBA (source) Ease of creating an account – only name, phone number and password required Ability to log in with the Facebook account Variety of different languages – useful for foreign businesses Free video and audio sharing – no limitations Attach all kind of content to your post: images, polls, GIFs, videos and documents
  3. 3. WHAT ABOUT DEMOGRAPHICS? This social medium is actively used by teenagers (14-19) and adults (20-27) (source) Mostly Russian and Ukrainian-speaking users visit the website 49,6 of females and 50,4 of males (source)  65% of visitors live in Russia More than 59% of users are 25+ years old
  4. 4. A LITTLE BIT OF STATISTICS The number of total users - 380 million The number of daily active users is 80 million The average online is 900.000 The average duration online (min) - 7.3 The average number of Pageviews per visitor – 25 Source
  5. 5. VK FOR BUSINESS Ability to create fan page (group) for free Customized URL for the page Verification tick – be trusted Moderators, Administrators, and editors can be assigned to look after the page “Post as a group” so followers see your post in their feed or reply to the comments as a group – engage with the audience
  6. 6. VK FOR BUSINESS You decide - either to allow commenting under the post or not Use discussion board to collect reviews and more Group members can send personal message to the community – talk to the customer privately Schedule your posts using “Timer”
  7. 7. SAMSUNG SUCCESSFUL EXPERIENCE  More that 200.000 followers  ~ ten comments per post  Actively replying to comments  Each topic on Discussion board has on the average 4000 replies  Page is verified (ticked)  Albums are used for image contests Samsung VK Official page
  8. 8. WHEN SHOULD YOU POST Wednesday, 1 pm - 8 pm is the most active time for posting. Thursday and Friday, 7 pm-11 pm is the most active period for likes and sharings. Tuesday and Friday, 1 pm - 11 pm is the most active time of comments. Monday and weekends are the less active days of the week For a better understanding of your posting time, it is suggested to use integrated statistics page for every group. Detailed information on the next slides
  9. 9. IS VK WORTH USING? For businesses that want to expand to Russia and Commonwealth of Independent States, the answer is definitely YES As it was previously said, VK is the biggest network not only in Russia but in Ukraine and Belarus. By integrating VK into social media mix, businesses can easily tap into a highly connected geo-demographic group. As an example, Adidas has more than 500.000 followers on its fan page. It became the biggest sports community leaving behind Nike (300.000 followers) and Reebok (150.000 followers), by creating contests to attract audience More information about VK as a great platform for foreign businesses can be found on Cleverism website
  10. 10. MONITORING PAGE’S NUMBERS (LIKES, SHARES, COMMENTS, VISITS AND MORE) VK has its tools to understand how users feel about what businesses post free of charge Data that is available: Unique visitors/pageviews; Sex/age; Geo (by country and city); Devices (mobile or desktop); Traffic sources; Views by section (how many users visited Discussion board, photos, videos etc.)
  11. 11. MONITORING PAGE’S NUMBERS
  12. 12. VK+B2C ORGANIZATIONS = ? Mostly B2C companies are using VK as a social media platform to talk to the future or existing customers, where a company is a fan page, and customers are the followers who participate in page’s activity (commenting, reviewing, liking, sharing and taking part in the contests). Users visit VK to find interesting information, funny pictures, and useful products. It is important to make use of VK and inform potential customers about the product launch and demonstration; organization hosted events. Posting poll can be helpful to find out what your followers are looking for. The primary audience of VK is teenagers and adults who visit schools or universities. Isn’t it a great opportunity to show what your company has in a pocket?
  13. 13. COSTS TO RUN A VK FAN PAGE It is important to understand that there will be some costs when running a VK page When created, a page has to look attracting: appealing picture, easy to comprehend navigation menu, sorted topics on Discussion board and more Other restriction for foreign businesses – Russian language. Talking to your audience in their mother tongue is important. Russian speaking employees have to be hired to look after the page, deleting spam, answering questions and creating content Time is another cost. Fan pages that have big audience require more engagement with the followers. Therefore it may require creating a separate division for VK social media platform
  14. 14. NEW TO VK? Detailed information about why VK can be used for businesses, how to create a fan page, Adidas successful example and more: https://www.cleverism.com/using-vkontakte-business-purposes/

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