SOCIAL MEDIA TOOLS AND DEMOGRAPHICS
VK is the largest social media networking site in Russia, Ukraine, and Belarus
Rank 10 globally according to eBizMBA (source)
Ease of creating an account – only name, phone number and password required
Ability to log in with the Facebook account
Variety of different languages – useful for foreign businesses
Free video and audio sharing – no limitations
Attach all kind of content to your post: images, polls, GIFs, videos and documents
WHAT ABOUT DEMOGRAPHICS?
This social medium is actively used by teenagers (14-19) and adults (20-27) (source)
Mostly Russian and Ukrainian-speaking users visit the website
49,6 of females and 50,4 of males (source)
65% of visitors live in Russia
More than 59% of users are 25+ years old
A LITTLE BIT
The number of total users - 380 million
The number of daily active users is 80 million
The average online is 900.000
The average duration online (min) - 7.3
The average number of Pageviews per visitor – 25
VK FOR BUSINESS
Ability to create fan page (group) for free
Customized URL for the page
Verification tick – be trusted
Moderators, Administrators, and editors can be assigned to
look after the page
“Post as a group” so followers see your post in their feed or
reply to the comments as a group – engage with the
VK FOR BUSINESS
You decide - either to allow commenting under the
post or not
Use discussion board to collect reviews and more
Group members can send personal message to the
community – talk to the customer privately
Schedule your posts using “Timer”
SAMSUNG SUCCESSFUL EXPERIENCE
More that 200.000 followers
~ ten comments per post
Actively replying to comments
Each topic on Discussion board has on the average 4000 replies
Page is verified (ticked)
Albums are used for image contests
Samsung VK Official page
WHEN SHOULD YOU POST
Wednesday, 1 pm - 8 pm is the most active time for posting.
Thursday and Friday, 7 pm-11 pm is the most active period for likes and sharings.
Tuesday and Friday, 1 pm - 11 pm is the most active time of comments.
Monday and weekends are the less active days of the week
For a better understanding of your posting time, it is suggested to use integrated
statistics page for every group. Detailed information on the next slides
IS VK WORTH USING?
For businesses that want to expand to Russia and Commonwealth of Independent
States, the answer is definitely YES
As it was previously said, VK is the biggest network not only in Russia but in Ukraine
and Belarus. By integrating VK into social media mix, businesses can easily tap into a
highly connected geo-demographic group.
As an example, Adidas has more than 500.000 followers on its fan page. It became
the biggest sports community leaving behind Nike (300.000 followers) and Reebok
(150.000 followers), by creating contests to attract audience
More information about VK as a great platform for foreign businesses can be found on
MONITORING PAGE’S NUMBERS
(LIKES, SHARES, COMMENTS, VISITS AND MORE)
VK has its tools to understand how users feel about what businesses post free of
Data that is available:
Geo (by country and city);
Devices (mobile or desktop);
Views by section (how many users visited Discussion board, photos, videos etc.)
VK+B2C ORGANIZATIONS = ?
Mostly B2C companies are using VK as a social media platform to talk to the future or
existing customers, where a company is a fan page, and customers are the followers
who participate in page’s activity (commenting, reviewing, liking, sharing and taking
part in the contests).
Users visit VK to find interesting information, funny pictures, and useful products. It is
important to make use of VK and inform potential customers about the product launch
and demonstration; organization hosted events. Posting poll can be helpful to find out
what your followers are looking for.
The primary audience of VK is teenagers and adults who visit schools or universities.
Isn’t it a great opportunity to show what your company has in a pocket?
COSTS TO RUN A VK FAN PAGE
It is important to understand that there will be some costs when running a VK page
When created, a page has to look attracting: appealing picture, easy to comprehend
navigation menu, sorted topics on Discussion board and more
Other restriction for foreign businesses – Russian language. Talking to your audience in
their mother tongue is important. Russian speaking employees have to be hired to look
after the page, deleting spam, answering questions and creating content
Time is another cost. Fan pages that have big audience require more engagement with
the followers. Therefore it may require creating a separate division for VK social
NEW TO VK?
Detailed information about why VK can be used for businesses, how to create a fan
page, Adidas successful example and more: