The front cover uses various design elements to attract readers and represent the magazine's target audience: - The masthead is bold and contrasts with the background to stand out. Serif fonts are used to appeal to different age groups. - Background images usually feature local landmarks to give pride and identity. - Competitions and prizes entice readers with incentives. - Key details like features and sell lines use size, color, and formatting to catch the eye.

1. Front Cover Analysis

2. • Mast head is in a bold and simple serif font. White colouring which goes with the
colour scheme of the front cover. Big and bold at the top of the page making it
easily identifiable for the audience to spot it off a shelf.
• Extras in the bottom right corner giving their readers exclusive add ons enticing
people in.
• Features on the right hand side simplistic and continue with the colour scheme,
capital letters make it easy for the audience to identify what stories occur in the
book, making them want to buy the magazine and read the articles.
• Main image creates the white/blue wintery colour scheme but also adds colour to
the front cover, image is gender neutral so their audience is not limited. White
border gives a professional look.
• Sell line bold at the bottom, celebrity used to entice customers in.
• Sticker used as another strategy to draw in more customers, persuasive language
used to sell the magazine.

3. • Simple serif font again in plain white colouring which could go with the
older target audience of the magazine and keeps with the colour scheme
of the covers text. Big and bold lettering to stand out from the shelf.
• Barcode in the bottom right corner so less focus on the cover.
• Vague tag line ‘taking the plunge’ vague making the reader want to know
what the stories about.
• Image darkened to make it easier for the audience to see the white text.
• Features on the right hand side enticing the reader to see the stories
inside, creating cognitive needs and sticking to the conventions of a
magazine with the features on the right hand side.
• More then one image used to show what else is in the magazine.
• Used bright colour in the sticker to make it stand out to the reader in top
right corner.
• Golden band at the bottom quite sophisticated perhaps targeted at an
older audience.

4. • Bold white colouring in the classic serif font goes with the convention of
other regional magazines perhaps plain colouring for older target audience,
also goes with the colour scheme of the front cover.
• Sell line of a celebrity (Jeff Brazier) to entice customers in large picture in
the corner with his name in big bold lettering to make sure the customers
see it from the shelf.
• Features in bold yellow font making it standout against the background so
the reader can clearly see the story headlines intriguing them to read on.
• Sticker used with the buzzword ‘win’, using money as incentive for
customers to buy the magazine. Bright colouring to make it stand it.
• Barcode in the bottom right to give it less focus on the cover, goes with
conventions of a magazine.

5. • Masthead in San-serif font and bright orange colouring suggests aimed
at younger audience, going against usual magazine colour of white and
plain.
• Image shows how regional area of magazine is a town/city rather then
countryside therefore could be aiming at a younger audience.
• Sticker with the buzzword ‘win’, sticker and buzzword both go with
conventions of a magazine. Prize children's party very family based.
• Lights in the image go with the orange colour scheme.
• Features on the right hand side gives the audience cognitive needs.
• Change of font at the bottom of page, more sophisticated shows how
magazine aimed at a variety of ages.
• Larger text font at the bottom drawing attention to attention to text
and showing importance of it. Competition winner entices customer to
read on.
• Image took buy a reader of a magazine showing how a connection
between the readers and the magazine.

6. • Masthead in San Serif font, quite youthful maybe to aim at
younger audience. Plain white colouring goes contrasts with
dark background.
• Image although taken in the night has a lot of bright colours, use
of time lapse photography makes the picture/town feel busy
and bustling, aimed at a younger crowd showing the town with
a busy nightlife.
• Feature at the top showing what’s inside, enticing customers to
see what’s on, local events and clubs suggest the magazine
aimed at a younger target audience.
• Advertisement of local first aid company, helping out small
businesses in the area.
• Online platforms once again potentially aimed at a younger
audience as they will be more adapt to the internet and social
media.

7. • Mast head in san serif font, in bold and yellow suggesting a younger
target audience.
• Darkened image to make the text stand out more.
• Large texts draws attention and alleviates importance.
• Features at the top of the page going against codes and conventions as
usually on the right hand side.
• Certain text highlighted yellow, giving specific words importance and
allowing the reader to spot them straight away.
• Sticker goes with the codes and conventions of a magazine. Bright colour
to make it stand out, use of word ‘hot’ could show that the magazine is
aimed at a younger audience.
• Features at the bottom aren’t aligned smoothly, this unconventional style
draws attention to the reader.
• Story of ‘tiny cabins’ quite vague, this gives an enigma and intrigues the
customer to see the full story inside.

8. • Masthead in serif font, this is quite sophisticated and suggests an
older target audience.
• Sell line ‘100 things to do’ uses Barthes hermeneutic codes
which creates a sense of enigma for the audience to find new
activities they can do in their area.
• Features below not in the conventional right hand side of the
cover, this is to have more focus on the picture, header in darker
blue so the audience can instantly see what stories are inside.
• Barcode in the bottom right corner this goes with the
conventions a magazine giving it less focus.
• Main image very picturesque, vibrant colours this shows off
Cornwall’s best features which gives local residents a personal
identity an pride when buying the magazine.
• Hook lines at the bottom using buzzwords such ‘discover’ and
‘explore’ enticing the reader to read more.

9. • Masthead bold and white which stands out in front of the image, quite
plain suggesting perhaps an older target audience. Although the playful
Sans Serif font goes against this.
• Main image has a peaceful and scenic atmosphere, this creates a
personal relationship with the local residents as it promotes the towns
harbour.
• Online platform allows younger audience to view magazine, this is
aimed at a younger audience as they are more used to consuming
products on an alternative platform.
• Top of the page have features of what’s inside, activities such as local
events ands clubs show maybe aimed at a younger audience.

10. • Masthead in serif font and in plain white colouring more
sophisticated aiming it at a older audience. Alliteration in the title
makes it role of the tongue smoothly.
• Banner separating masthead and an image orange colouring goes
with the colourway of the magazine and season (spring). Some
features showing what’s inside, cognitive needs.
• Handwritten font at the top very stylish creating a relationship
with the older audience.
• Multiple pictures on the side showing what’s inside again meeting
cognitive needs, not a conventional method for the cover of a
regional magazine.
• Larger text at the bottom of page draws attention to sell line and
highlighting importance of it.
• Mid to close up shot for image, light colours go with the spring
edition of magazine.

11. • Masthead in large Serif Font, plain white colouring goes with the
colour scheme and establishes an older target audience,.
• Features on the right hand side goes with the conventions of a
magazine. Local areas mentioned which will intrigue local
readers.
• Sticker in bright colourway to stand out to the audience.
• Main image bright with light, colourful colours, gives a personal
attachment to local readers showing off their local area.
• Tagline at the bottom all in capitals making it stand out on the
cover for audience to see straight away, San Serif font makes it
more bold and in your face.
• Advertisement at the top, buzzword ‘win’ used attracts
customers in, surrounded by a yellow colour so the customer
sees it.
• Sell line on the left with large number ‘150’ showing how many
places there are to explore in area.

12. Front cover- summary
• Masthead are bold and have a contrasting colour to the background to make it stand out. Serif fonts used to
appeal to represent different audiences.
• Background image usually showing a land mark part of the area. Usually picturesque and showing off the
local area giving the local readers a sense of identity when seeing the magazine.
• Competitions to win prizes usually placed in the top corners of the page, giving the customer and incentive
to buy the magazine.
• Barcode commonly placed in the bottom right corner of the page giving it less focus.
• Main image usually a long shot showing the area.
• Key words made in bold and different colours making buzzwords stand out to the customers.
• Features usually ordered down one side of the page, quite structured.
• Stickers used to give inside information and prizes, bright colours used so the reader spots it straight away.
• Social media sites sometimes displayed on the front cover to give a wider social platform.