More Related Content Similar to Leveraging LinkedIn for Business (20) More from Sean Clark (11) Leveraging LinkedIn for Business1. Leveraging LinkedIn
By Sean Clark, Soak Social
Sean Clark
Director
Soak Social
T: +44 (0)1603 630631
E: sean.clark@soaksocial.co.uk
Twitter: @seanclark
LinkedIn: http://uk.linkedin.com/in/seanclark
© Soak Social Ltd 2012
3. According to LinkedIn having a completed profile gives you a 40% greater chance of using the platform successfully to
network and build relationships.
7 Steps to an Effective Profile
o Image
o Headline
o Employment History
o Summary
o Specialities
o Recommendations
o Interests, Groups & Associations
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7. Summary of your Profile Bring it to life
Expand on your experience
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12. Some extra tips to ensure you maximise the visibility of your profile.
4 Profile Optimisation Tips
o Edit Your Profile Link
o Customise Site Links
o Twitter Profile
o Ensure Your Profile is Public
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16. Make Sure Your Profile is Public
Let others see who you are
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18. Integrating applications into your account can give it depth and further enhance your profile
5 Applications to Integrate
o Your Presentations
o Books
o Events
o Blog
o Polls
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19. Use SlideShare for Your Presentations
For those that didn’t attend
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20. What Are You Reading?
You are what you read
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23. Do Your Own Market Research
Poll your network & the wider community
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25. Start with who you know, then look to connect with those further afield.
6 Ways To Connect
o Your Address Book
o Previous Colleagues & Classmates
o Contacts of Contacts
o Advanced Search
o Saved Search
o Join Groups
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27. Connect With Those You Have Worked & Studied With
Colleagues past & present are usually happy to connect
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28. Connect with your Connections Connections
Your contacts are likely to have useful connections
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29. Use Advanced Search
Find people by company, job title & other criteria
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30. Saved Search
Let LinkedIn alert you to opportunities
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31. Join Groups
Like minded people congregate in the same places
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33. Be proactive in promoting yourself on LinkedIn. Help others provide answers and connect at every opportunity.
6 Tips For Marketing Brand You
o Status Updates
o Create a Group
o Answers
o Recommendations
o Connect with Everyone
o Use Personal Invites
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34. Status Updates
Relevant messages with build your profile
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35. Create Your Own Group
Encourage discussion around your area of expertise
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37. Recommendations
Be generous, recommend whenever you can
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38. Connect With Everyone
You never know when that next connection will become a lead
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41. There’s no point in networking of any kind if it doesn’t get results. Tracking those results will allow you to know where best
to expend effort.
3 Things To Measure
o Track your Connections
o Group Members
o Sales & Leads
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43. Your Group
It’s not just about connections, but the conversation too
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44. Sales & Leads
Are you getting a return from your efforts?
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46. We are all very busy keeping our status up to date on nay network takes time. There is a way to do this without having to
live on the platform.
4 Tips For Keeping Your Status Fresh & Relevant
o What to Say
o Find Content
o Google Reader
o BufferApp
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47. I Am An Expert In...
Decide on your area of focus
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48. Find Content Online
Search for authority sources that reflect your area of expertise
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50. BufferApp Is Your Buddy
Buffer works all day so you don’t have to
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52. Create a schedule to allow time for your networking efforts. You will only see results from quality & consistency along with
continued measurement & adjustment.
7 Key Points to Remember
o Complete Your Profile
o Optimise it for Maximum Effect
o Make Use Of Applications
o Market Yourself Using All The Tools Available
o Measure Your Results & Adjust Where Necessary
o Keep Your Status Up To Date & Relevant
o Rinse & Repeat
© Soak Social Ltd 2012
53. Thank You
For further information please contact:
Sean Clark
Director
Soak Social
T: +44 (0)1603 630631
E: sean.clark@soaksocial.co.uk
Twitter: @seanclark
LinkedIn: http://uk.linkedin.com/in/seanclark
© Soak Social Ltd 2012