Leveraging LinkedIn for Business


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LinkedIn is a powerful business to business tool often overlooked for the more sexy Facebook & Twitter social media platforms.

Beneath the surface are some hidden gems that provide a solid foundation for any companies social media strategy.

Whether you want to find new business, build authority or network with your peers, LinkedIn has something for everyone.

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Leveraging LinkedIn for Business

  1. 1. Leveraging LinkedIn By Sean Clark, Soak Social Sean Clark Director Soak Social T: +44 (0)1603 630631 E: sean.clark@soaksocial.co.uk Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark© Soak Social Ltd 2012
  2. 2. Complete Your Profile
  3. 3. According to LinkedIn having a completed profile gives you a 40% greater chance of using the platform successfully to network and build relationships. 7 Steps to an Effective Profile o Image o Headline o Employment History o Summary o Specialities o Recommendations o Interests, Groups & Associations© Soak Social Ltd 2012
  4. 4. Upload a Profile Image Professional In Focus© Soak Social Ltd 2012
  5. 5. Create a Compelling Headline Not just a job title© Soak Social Ltd 2012
  6. 6. Employment History Relevant & Complete© Soak Social Ltd 2012
  7. 7. Summary of your Profile Bring it to life Expand on your experience© Soak Social Ltd 2012
  8. 8. List your Specialities Help to get found in search© Soak Social Ltd 2012
  9. 9. Recommendations Give to receive© Soak Social Ltd 2012
  10. 10. Interests, Groups & Associations Linking to like minded people© Soak Social Ltd 2012
  11. 11. Optimise Your Profile
  12. 12. Some extra tips to ensure you maximise the visibility of your profile. 4 Profile Optimisation Tips o Edit Your Profile Link o Customise Site Links o Twitter Profile o Ensure Your Profile is Public© Soak Social Ltd 2012
  13. 13. Edit Your Personal LinkedIn Link Personal branding© Soak Social Ltd 2012
  14. 14. Customise Website Links Descriptive linking© Soak Social Ltd 2012
  15. 15. Link Your Twitter Account Cross network promotion© Soak Social Ltd 2012
  16. 16. Make Sure Your Profile is Public Let others see who you are© Soak Social Ltd 2012
  17. 17. Add Applications
  18. 18. Integrating applications into your account can give it depth and further enhance your profile 5 Applications to Integrate o Your Presentations o Books o Events o Blog o Polls© Soak Social Ltd 2012
  19. 19. Use SlideShare for Your Presentations For those that didn’t attend© Soak Social Ltd 2012
  20. 20. What Are You Reading? You are what you read© Soak Social Ltd 2012
  21. 21. Events You’re Attending Where can people meet you in real-life?© Soak Social Ltd 2012
  22. 22. Include Your Blog More exposure for your website© Soak Social Ltd 2012
  23. 23. Do Your Own Market Research Poll your network & the wider community© Soak Social Ltd 2012
  24. 24. Build Your Network
  25. 25. Start with who you know, then look to connect with those further afield. 6 Ways To Connect o Your Address Book o Previous Colleagues & Classmates o Contacts of Contacts o Advanced Search o Saved Search o Join Groups© Soak Social Ltd 2012
  26. 26. Leverage Your Existing Address Book Connecting with those you already know is easy© Soak Social Ltd 2012
  27. 27. Connect With Those You Have Worked & Studied With Colleagues past & present are usually happy to connect© Soak Social Ltd 2012
  28. 28. Connect with your Connections Connections Your contacts are likely to have useful connections© Soak Social Ltd 2012
  29. 29. Use Advanced Search Find people by company, job title & other criteria© Soak Social Ltd 2012
  30. 30. Saved Search Let LinkedIn alert you to opportunities© Soak Social Ltd 2012
  31. 31. Join Groups Like minded people congregate in the same places© Soak Social Ltd 2012
  32. 32. Market Yourself
  33. 33. Be proactive in promoting yourself on LinkedIn. Help others provide answers and connect at every opportunity. 6 Tips For Marketing Brand You o Status Updates o Create a Group o Answers o Recommendations o Connect with Everyone o Use Personal Invites© Soak Social Ltd 2012
  34. 34. Status Updates Relevant messages with build your profile© Soak Social Ltd 2012
  35. 35. Create Your Own Group Encourage discussion around your area of expertise© Soak Social Ltd 2012
  36. 36. Questions & Answers The more you help others get what they want...© Soak Social Ltd 2012
  37. 37. Recommendations Be generous, recommend whenever you can© Soak Social Ltd 2012
  38. 38. Connect With Everyone You never know when that next connection will become a lead© Soak Social Ltd 2012
  39. 39. Use Personal Invites Don’t be boring, introduce yourself with style© Soak Social Ltd 2012
  40. 40. Measure the Results
  41. 41. There’s no point in networking of any kind if it doesn’t get results. Tracking those results will allow you to know where best to expend effort. 3 Things To Measure o Track your Connections o Group Members o Sales & Leads© Soak Social Ltd 2012
  42. 42. Track Your Connections Track your network growth weekly© Soak Social Ltd 2012
  43. 43. Your Group It’s not just about connections, but the conversation too© Soak Social Ltd 2012
  44. 44. Sales & Leads Are you getting a return from your efforts?© Soak Social Ltd 2012
  45. 45. Tip: Managing Your Status
  46. 46. We are all very busy keeping our status up to date on nay network takes time. There is a way to do this without having to live on the platform. 4 Tips For Keeping Your Status Fresh & Relevant o What to Say o Find Content o Google Reader o BufferApp© Soak Social Ltd 2012
  47. 47. I Am An Expert In... Decide on your area of focus© Soak Social Ltd 2012
  48. 48. Find Content Online Search for authority sources that reflect your area of expertise© Soak Social Ltd 2012
  49. 49. Introducing Google Reader Add the relevant content to Google Reader© Soak Social Ltd 2012
  50. 50. BufferApp Is Your Buddy Buffer works all day so you don’t have to© Soak Social Ltd 2012
  51. 51. And Finally
  52. 52. Create a schedule to allow time for your networking efforts. You will only see results from quality & consistency along with continued measurement & adjustment. 7 Key Points to Remember o Complete Your Profile o Optimise it for Maximum Effect o Make Use Of Applications o Market Yourself Using All The Tools Available o Measure Your Results & Adjust Where Necessary o Keep Your Status Up To Date & Relevant o Rinse & Repeat© Soak Social Ltd 2012
  53. 53. Thank You For further information please contact: Sean Clark Director Soak Social T: +44 (0)1603 630631 E: sean.clark@soaksocial.co.uk Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark© Soak Social Ltd 2012