E Pubs for Global-Health - the (rapidly!)) Changing Landscape
E-Pubs forGlobal Health – the (rapidly!) Changing Landscape Presented to: HIPNET Suzanne Rainey March 2012
I am…Suzanne Rainey Digital CommunicaBons Strategist @suzrainey firstname.lastname@example.org
What Forum One Did – CDCComprehensive e-‐Publishing strategy for CDC – 2011: 1. Research 2. RecommendaBons 3. Proof of Concept
What is e-Publishing?• Making pubs accessible for: • Tablets, Nooks, Sony Readers, Kindles, iPads/iPods • It is more: Like creating an HTML document from a Word document: requires some knowledge, the right tools, and some effort • It is less: Like creating a PDF from a Word document
E-Pub Channels• iBookstore • Direct submission • Kindle store • Intermediaries • Nook store • DRM: DistribuBon Rights Management • …and other important distribuBon channels… Direct submission is likely to remain complex and rapidly • SomeBmes, on your own changing, suggesBng that sites. intermediaries are likely to play a role.
Why ePubs?The number of adults in the U.S. who own an e-‐book reader doubled from 6% to 12% in just the last six months. And 8% of adults report owning a tablet computer such as an iPad. Apple Insider: Global tablet sales: 130 million next year, According to DigiTimes. That could be enough to exceed worldwide demand for tradiBonal desktop PCs. Total worldwide tablet sales in 2011 were said to be 60 million units, with Apple 40 million of those. Industry-‐wide sales expected to reach 90 million to 95 million units in 2012, with Apples new ReBna Display iPad the most popular opBon among consumers. Gurardian: Sales of tablet computers iPad will more than quadruple from 15m worldwide in 2010 to 70m in 2011 and eat into the slowing PC market over the next four years, according to Gartner.
Determining What to Publish• Create use cases to determine who will beneﬁt from the e-‐format, in what scenarios? • Choose reports & books that should be more interacBve. • Think about distribuBng to the ﬁeld…vs. prinBng: • A med school in southern Africa – instead of prinBng textbooks, provide an e-‐Reader with the manual already installed • Partner with MOH to distribute a handbook… • Target legacy books and reports rather than frequently updated content-‐-‐-‐or plan to go through the process again. • Start small and experiment
Converting• Complex process overall • Either need speciﬁcally trained staﬀ, or outsource to a ﬁrm for bulk items -‐ Smashwords: e-‐book distribu-on/conversion pla5orm -‐ Lynda.com
Distribution• The e-‐book format should be promoted alongside your tradiBonal downloads • Leverage other channels (iBookstore, Kindle store, Nook store) either through direct submission or via the services of intermediaries
Tools• Adobe InDesign – Profesional desktop Publishing • Apple Pages (iWork Suite) – Drag & Drop Publishing • Amazon/KindleGen – number of tools • BookGlulon – web-‐based app • Calibre – open source app • PDF to Word Converter • Sigil – WYSIWYG e-‐book editor • Smashwords – e-‐pub store and distributor • Feed2PDF – Generates a PDF eMagazine • Web2Book (Windows only) – Outputs formaled HTML or PDF
MultimediaAs with the primary e-‐book formats, to accommodate the greatest number of devices and customers, it is necessary for the CDC to use the most universally compaBble mulB-‐media ﬁle formats. This currently means: MP3 (audio), MP4 (video) Major e-‐readers and their primary supported mulB-‐media formats: Amazon Kindle—MP3 (audio) Apple iPad—MP3/AAC (audio), MP4/MOV (video) Barnes & Noble Nook—MP3/AAC (audio), MP4 (video), Flash (video/ animaBon) Sony Reader—MP3 (audio)
Global Health Opportunities• When does this make sense? • What will be appropriate metrics for success?
thank you! Suzanne Rainey Digital CommunicaBons Strategist email@example.com