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Online at KaBOOM!: Ten Lessons Learned November 5, 2009 Jim Hunn, VP, Mass Action, KaBOOM!
Web Executive Seminars Thanks, Come Again: Audience-Centric User Experience November 5, 2009 National Press Club Washingto...
The KaBOOM! vision: A great place to play within walking distance of every child in America.  The KaBOOM! mission: To crea...
2 months before 7:45 am 10:30 am 10:50 am 11:25 am 12:50 pm 1:25 pm 2:35 pm 2:50 pm
Creating great playspaces –the online strategy <ul><li>Adapt and “open-source” the proven KaBOOM! community-build model to...
 
 
 
 
 
 
 
 
 
 
2008 2007 2009 September  Playspace Finder launches December  Connect launches March Sites combined under single header; 1...
Connect Other Playspace Finder Planners (DIY Build & Play Day) Percentage of time spent on site “ Old” site 10% 32% 3% 27%...
10 Lessons Learned
Lesson #1  <ul><li>Take control of your own (online) destiny </li></ul>
 
 
Lesson #2  <ul><li>Improve your online tools continuously (and be willing to make and learn from your mistakes) </li></ul>
Lesson #3  <ul><li>Be prepared to make compromises to gain wider distribution of online tools </li></ul>
1 2 DISTRIBUTION  PARTNER NAME  GOES HERE 3
Lesson # 4 <ul><li>Learn to tell the difference between picking up the shiny nickel vs. missing an important trend </li></ul>
 
Lesson # 5 <ul><li>Leverage each online user's personal audience </li></ul>
 
Lesson # 6 <ul><li>Learn how to fish in your own pond  </li></ul>
 
Lesson # 7 <ul><li>Training must be provided on the trainee’s terms—online </li></ul>
 
 
Lesson # 8  <ul><li>Having a comprehensive suite of tools designed to meet the needs of diverse users may require you to u...
playschool.kaboom.org projects.kaboom.org playspacefinder.kaboom.org kaboom.org connect.kaboom.org playday.kaboom.org
Lesson # 9 <ul><li>Big traditional media hits don’t drive significant online traffic </li></ul>
 
 
 
“ Lightbox” Roadblock on kaboom.org
 
Lesson # 10 <ul><li>Do-it-yourselfers and other advocates that are empowered to self-organize may not take the time to rep...
 
Take control of your own (online) destiny Lesson # 1 is the most important…
Be willing to make and learn from your mistakes Except for…
 
LEARN MORE: www.forumone.com/wes   Web Executive Seminars
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Online at KaBOOM!: Ten Lessons Learned, Jim Hunn / Forum One Communications Web Executive Seminar

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Jim Hunn, the Vice President of Mass Action at KaBOOM!, covers the lessons learned from years of creation and improvement and shares the impressive results at Forum One's Web Executive Seminar, "Thanks, Come Again: Audience- Centric, User Experience" on November 5, 2009. To learn more about this event, visit http://www.forumone.com/thanks.

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Online at KaBOOM!: Ten Lessons Learned, Jim Hunn / Forum One Communications Web Executive Seminar

  1. 1. Online at KaBOOM!: Ten Lessons Learned November 5, 2009 Jim Hunn, VP, Mass Action, KaBOOM!
  2. 2. Web Executive Seminars Thanks, Come Again: Audience-Centric User Experience November 5, 2009 National Press Club Washington, DC Learn more: www.forumone.com/thanks
  3. 3. The KaBOOM! vision: A great place to play within walking distance of every child in America.  The KaBOOM! mission: To create great playspaces through the participation and leadership of communities . “ Organizations like KaBOOM! are necessary not just to the health of our children, but to the health of the entire nation.” First Lady Michelle Obama, June 22, 2009
  4. 4. 2 months before 7:45 am 10:30 am 10:50 am 11:25 am 12:50 pm 1:25 pm 2:35 pm 2:50 pm
  5. 5. Creating great playspaces –the online strategy <ul><li>Adapt and “open-source” the proven KaBOOM! community-build model to empower anyone, anywhere to self-organize </li></ul><ul><li>Provide free, easy-to-use online tools </li></ul><ul><li>Enable peer-to-peer support within and across local communities </li></ul>
  6. 16. 2008 2007 2009 September Playspace Finder launches December Connect launches March Sites combined under single header; 100K campaign starts May DIY Planner launches; Connect revamped June Play Day Planner launches Total minutes spent on site Unique visitors visitors minutes
  7. 17. Connect Other Playspace Finder Planners (DIY Build & Play Day) Percentage of time spent on site “ Old” site 10% 32% 3% 27% 28%
  8. 18. 10 Lessons Learned
  9. 19. Lesson #1 <ul><li>Take control of your own (online) destiny </li></ul>
  10. 22.
  11. 23. Lesson #2 <ul><li>Improve your online tools continuously (and be willing to make and learn from your mistakes) </li></ul>
  12. 24. Lesson #3 <ul><li>Be prepared to make compromises to gain wider distribution of online tools </li></ul>
  13. 25. 1 2 DISTRIBUTION PARTNER NAME GOES HERE 3
  14. 26. Lesson # 4 <ul><li>Learn to tell the difference between picking up the shiny nickel vs. missing an important trend </li></ul>
  15. 28. Lesson # 5 <ul><li>Leverage each online user's personal audience </li></ul>
  16. 30. Lesson # 6 <ul><li>Learn how to fish in your own pond </li></ul>
  17. 32. Lesson # 7 <ul><li>Training must be provided on the trainee’s terms—online </li></ul>
  18. 35.
  19. 36. Lesson # 8 <ul><li>Having a comprehensive suite of tools designed to meet the needs of diverse users may require you to use multiple online platforms, which means that your online traffic is under-reported by third parties </li></ul>
  20. 37. playschool.kaboom.org projects.kaboom.org playspacefinder.kaboom.org kaboom.org connect.kaboom.org playday.kaboom.org
  21. 38. Lesson # 9 <ul><li>Big traditional media hits don’t drive significant online traffic </li></ul>
  22. 42. “ Lightbox” Roadblock on kaboom.org
  23. 44. Lesson # 10 <ul><li>Do-it-yourselfers and other advocates that are empowered to self-organize may not take the time to report on their successes </li></ul>
  24. 46. Take control of your own (online) destiny Lesson # 1 is the most important…
  25. 47. Be willing to make and learn from your mistakes Except for…
  26. 49. LEARN MORE: www.forumone.com/wes Web Executive Seminars

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