Print on demand


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Print on demand

  1. 1. Pri n t on dem and The publishing team Renjith P. Ritesh Sinha Sumeet Trehan Vaibhav Gupta
  2. 2. Agenda History
  3. 3. Agenda From Hand written books to offset printing and then ………….. History P O D The publishing is personal again INTRODUCTION
  4. 4. Online Publishing Introduction Print On Demand Live case studies Agenda
  5. 5. Online publishing At its simplest, print on-demand publishing means that whenever a book is demanded (ordered, bought, requested), a copy of the book is printed. To anyone who knows anything about traditional printing methods, this sounds ridiculous. Setting up a book on a traditional printing press is a long, Online costly process and to print one copy of a book would cost PUBLISHING thousands of еuro. The advent of digital technologies, however, has brought changes.”
  6. 6. What is online publishing • Journal information only • e.g. institution website • Abstracts only • e.g. indexing service – CAB Abstracts • Journal information + abstracts • e.g. Journal own website • Full text articles • e.g. institutional repository Online • Journal information + abstracts + full text PUBLISHING • e.g. aggregation website - Ingenta
  7. 7. WHY PUBLISH ONLINE • Does it serve your community • Does it raise your visibility • Does it raise your value • Does it offer an alternative model Does it offer a means of survival Online PUBLISHING
  8. 8. Why online … potential benefits • Gain authors – Greater exposure for their work • Gain readers – Easier access and discovery of your content • Promotion of journal Online PUBLISHING • Promotion of research
  9. 9. Online publishing issues • Publishing strategy must consider: – Opportunities and benefits – Risk – Changing trends Online PUBLISHING
  10. 10. Usage - security issues • Unusual downloads – people downloading all content – for course packs (?OK) or for sale (?not-OK) • Restricting abuse through security features on e-files – e.g. you can protect a PDF to prevent printing Online PUBLISHING • Plagiarism – It is easier to plagiarise (but also easier to find out)
  11. 11. Online future • “in this new electronic age, if it isn't on-line, for many purposes it might as well not exist.” (“The rapid evolution of scholarly communication”, by Andrew Odlyzko, Learned Publishing, 15(1) 2002. Online PUBLISHING
  12. 12. Paths to Dissemination Membership Institution Online publishing Database Author
  13. 13. The Future of Online Publishing • All Electronic, No More Paper • Interactive Review, Edit and Revise • Robotic and AI Searches • National Subscriptions • International and Interlinked Databases • Digital Object identifier (DOIs) • Digital Human Identifier (DHIs) Online publishing
  15. 15. What the digital printing is saving to THE Publishers ? • the risk of producing more copies of a given title than the market could consume or afford. PRINT ON DEMAND
  16. 16. What the consumer – reader GAINS 1. As the technology improves, consumer gains more and more customized products 2. More timely 3. Get books regarding the niche groups they belongs to PRINT ON DEMAND
  17. 17. Why to go for Pod 1. Author cannot get published by traditional publishers for one or more reasons 1. Author is unknown 2. Topic is obscure 3. Topic is controversial 4. Topic is only of interest to a small geographic area or a small group of people 5. Writing, style, or genre was rejected 2. Author desires complete artistic freedom 1. Author does not agree with editorial changes a PRINT ON publisher would make DEMAND 2. Author wants complete control over the books outcome, database, sales and customers 3. Overall low publishing cost 4. Author would prefer to publish independently
  18. 18. A WEB OF ENABLING FACTORS 1. Social movements like blogs, forums 2. Punk/DIY movement 3. Special groups. Large fonts/Cartoons 4. Technology(Printing, documenting, pdf) 5. Book is still a cool thing! 6. Online content is not as safe 7. Successful POD books PRINT ON 8. Example DEMAND
  19. 19. A Business around web 2.0 1. Remove the bottleneck 2. Risk of huge investment 3. Marketing by self. Collaborating with retail 4. Zero inventory levels 5. Fierce competition, threats from established players PRINT ON 6. Collaboration from players like Amazon DEMAND
  21. 21. Trafford Publishing ( •The first company in the world to offer Print On Demand ("POD") publishing. •Print shorter runs or even one copy at a time, in response to orders from the author or from retail customers. •Trafford's service is being used by authors from more than 100 countries. PRINT ON •Trafford requires payment from the author to DEMAND cover set-up costs, and the author has to do most of his or her own marketing
  22. 22. Trafford Publishing •Unlike most other POD publishing services, Trafford owned its own large printing plant, located in Victoria. Book printing was also done through Lightning Source Inc. (LSI), a subsidiary of Ingram Books distributors. So in true sense it is not actual POD. •All of the packages include an ISBN number. •Services offered: •Editorial. PRINT ON •Formats. DEMAND •Design. •Production. •Marketing.
  23. 23. Trafford Publishing PRINT ON DEMAND
  24. 24. LULU.COM •Offers widest range of selling channels. •Offers books, e books, calendars , cookbooks, photo books, cd and dvd. •Offers only publishing and integrated packages inclusive of marketing. •Very simple to work website. Simple pdf upload facility. •used by over 1 million authors •Lulu keeps no inventory, instead orders are PRINT ON placed in a queue at a contracted print-on- DEMAND demand printer
  25. 25. LULU.COM Works under 5 different functions: •it acts as a publishing company by offering the Published by Lulu option •as a co-publisher working in conjunction with outside publishing companies •a service provider for publishing and printing needs of outside publishing companies PRINT ON •a tool for self publishers DEMAND •a technology company.
  26. 26. LULU.COM: PRICING n COST The retail price for the published item is determined based on printing costs, the author’s margin set by the author, and the fee charged by the distributor for distributed items. Printing costs for books are correlated to the page count, paper size, binding type, and color or black-and-white print. The author's margin is partitioned into 80% for the author PRINT ON and 20% for Lulu. DEMAND
  28. 28. BLURB.COM •OFFERS blurb BOOKSMART software •Create your book, put all the graphics, pictures and any thing you want; the software can also convert any pdf file to a book format. •Upload on the blurb server and make it available for printing. •Get it printed as and when needed, prices start from $4.9 PRINT ON •Offers a standard size of 7x7, in different DEMAND layouts, with soft or hard cover.