Jean Inness - Browse, Checkout, Download: How South Ayrshire Libraries embraced ebooks


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Jean Inness - Browse, Checkout, Download: How South Ayrshire Libraries embraced ebooks

  1. 1. How South Ayrshire Libraries embraced e Books
  2. 2.  What is an eBook service? How did we obtain one? Was it value for money? What does the future hold ? Frequently asked questions.
  3. 3.  eBooks are downloadable books which you can read and audio books which you can listen to on a computer and / or on a mobile device such as: an eBook reader, mobile phone, iPod, iPad or MP3 player.
  4. 4.  The majority of libraries work with an ‘eBook aggregator’. We have a three year contract with Overdrive Inc. Overdrive negotiates all lending rights, copyright issues and permissions with publishers and authors, on our behalf. The contract is comprised of two elements: stock purchase and fixed-price software maintenance. We have contracted to buy a minimum of $5,000 of stock each year.
  5. 5.  Browse, check out, and download with your library card… anytime, anywhere! Download to a Windows® or Mac® computer… and popular mobile devices. Transfer to devices like the Apple® iPod® and Sony® Reader™.
  6. 6.  Library users can choose the lending period – one, two or three weeks. eBooks and eAudio books can be requested. Once the request is available to download, an email will automatically be sent to the customer. eBooks and eAudio books are automatically deleted from the user’s device at the end of the borrowing period. Easy to use, available 24/7, no late fees Our LMS allows our users to join online.
  7. 7. Download titles directly to your mobiledevice with the Overdrive® Media ConsoleApp from iPhone App store or AndroidMarket.Compatible with Android Blackberry iPhone, iPad, iPod touch Windows mobile
  8. 8.  4th November 2009 conference call with Overdrive. 24th November 2009 initial meeting with Council lawyers. 20th January 2010 legal contract signed. 25th January Overdrive appoints Ben Alcorn as Project Manager 11th February Overdrive forms completed and returned. 8th March visit from Claudia Weissmann and our first staff training. 20th April meeting with our LMS supplier – Innovative Interfaces.
  9. 9. Once these steps were taken the real fun began! April / May 2010. Project implementation and staff training. eBook stock purchasing. Finding IT solutions. 2nd June 2010 first marketing and advertising meeting. June 2010 testing of patron and catalogue links. 15th June 2010 site live but not advertised or launched. 1st July 2010 eBook service launched with full media coverage.
  10. 10.  The answer is a resounding “yes”! The service has raised the library profile in the local area. New users include many people who had previously thought that the library had nothing to offer. It appeals to younger members – and our eBook Twilight series can’t be lost / stolen or soaked in the bath! It is socially and geographically inclusive – nursing homes, the visually-impaired and includes those that even the mobile library doesn’t reach! Shift workers.
  11. 11.  We currently have 877 eBook service users. We have issued nearly 5,000 downloads. Our opening stock was 228 titles. 159 titles were eBooks, 70 eAudio books. eAudio books are as popular as eBooks. By March 2011 we had 611 titles. By March 2011 our e titles was 3730 - 0.7% of our total checkouts. We now have 880 eBooks and eAudio books, 19,529 Project Gutenberg. This includes 164 children’s / young adult titles. Our budget is £10,500 per year which is 6% of the Book fund. A further £5,000 is allocated from the IT budget for site maintenance.
  12. 12.  Overdrive statistical reports can tell us how our users accessed our site and when they accessed our site. We created an online feedback form. Utilised our library blog to encourage users to provide comments and participate in online surveys. Liaised with school librarians and school pupils. Our annual Reader’s Day included a talk and demonstration on eBooks from an eBook publisher.
  13. 13.  Close relationship with Council Communications Department. Overdrive has an excellent range of publicity materials that can be customised. We conducted a “planned” campaign that included: business cards, leaflets, book marks, posters, bill boards, local radio jingles and coverage by BBC, STV and local press. Competitions and a range of ongoing publicity on our Library Blog. Utilised Social Networking sites. Won Overdrive’s International Marketing Award 2010 - $1,000 of credits.
  14. 14.  Much talk of the, “death of the printed book”. More books than ever are being published in paper form. With the ever-increasing number of eBooks being published, it adds up to more words being written, published and read than ever before. Consumer driven. We are all in a 24 / 7 virtual information age. Huge changes being asked of the publishing industry. E books / libraries / publishers / Amazon – new business model required.
  15. 15.  Local Studies staff meeting June 2010 Book chosen for publishing / criteria Beginning of June 2010 Meeting with E converter Mid June 2010 Quote from E convertor and agreement reaches End of June Proof copy from E convertor Beginning of August Cover agreed upon and digitally saved Mid August Price agreed and ISBN numbers assigned Mid August Account opened with LSI Mid August E files uploaded to LSI End of August E files uploaded to Amazon End of August Product due to be launched November 2011
  16. 16.  Big changes being asked of libraries – by their users! E publishing gives greater freedom to all would-be authors to publish material. Libraries required to “signpost” users through the avalanche of e materials now available. Libraries as e publishers. No title need ever be out of print.
  17. 17.  Whether eBooks or print books – questions are the same: The cover design, the editing, the marketing, pricing, distribution. Whether eBooks or print books for librarians the questions are the same: Value for money, well written, would our users enjoy it. What about the non-digitally aware? The whole Amazon phenomenon. Bloomsbury Press and their “bringing books back from the dead” initiative.
  18. 18.  The number of books published as eBooks continues to grow. Many books are published in both formats. A growing number of universities and colleges have “e textbooks”. Good for the developing countries? Inter library loans? Publishers are still unsure of what business model to follow. A blurring of the roles of publishing / design / marketing / selling. Increased use of social media. Confused authors wondering what / how to publish. Role of libraries as publishers. Role of social media in marketing our services. Will there be print editions still available to buy? Print on Demand machines in libraries?
  19. 19.  Library Apps. QR Codes and Near Field Communication. Augmented Reality. E publishing of Local History materials. E textbooks for schools. 18 months ago we had not considered any of the above and now… What will we all be doing in the very near future ?
  20. 20.  South Ayrshire Libraries are working in conjunction with Solus UK to launch an App in late Autumn2011. Direct access to Library site. Ability to use all aspects of the service. Branch specific if required. Travel information added. To appeal to South Ayrshire secondary school pupils as each school library comes on board with our LMS.
  21. 21.  South Ayrshire Libraries intends to publish two more eBooks – each converted from print titles in our Local History Collection. Both titles will be ‘Monumental Inscriptions’ previously published as print editions by South Ayrshire Libraries. Books will be sold as POD items and as eBooks on Amazon. Explore the possibility of Libraries becoming publishers for community publications and unpublished authors.
  22. 22.  Do we lend eBook readers? No What proportion of the book budget is devoted to eBooks? 6% What proportion of the issues are eBooks? 0.7% Do you charge for eBooks ? No Most popular downloads: Stieg Larsson, James Patterson, Kathy Reichs Our top 50 downloads include titles by: Stephanie Meyer, Anthony Horowitz Jacqueline Wilson Checkouts to October 2011 5329, including 543 downloads of children’s / young adult titles. What formats can be downloaded? MP3, WMA, ePUB, PDF, Movies and Music Jean Inness, South Ayrshire Libraries October 2011