This presentation's objective is to educate and empower Philippine educational publishers who are or have yet to convert their content into ebooks. It includes advice regarding the technology, ebook formats, how to distribute in the e-textbooks in the Philippine market, and recommended ebook apps. This deck was meant to be delivered during the 1st Philippine Educational Publishers Association (PEPA) Conference on Sept. 19 at SMX. The typhoon Fung-Wong (or Mario in the PH) prevented me from delivering it live. However, this deck was also distributed to the participants during the event and to the members of PEPA. I am now making it available for everyone's reference. May it be useful to you.

1. MIGRATING CONTENT INTO
THE DIGITAL PLATFORM
The Pressing Questions
Honey de Peralta

2. Why should I?
Why
Digital?

3. Why
Digital?
Source:
Digital
the
New
College
Experience,
TNS
Tru
commissioned
by
Google,
2012

4. Why
Digital?
Source:
Digital
the
New
College
Experience,
TNS
Tru
commissioned
by
Google,
2012

5. Why
Digital?
In Philippine Basic Education
YEAR
GROWTH
2012
Baseline
year
of
e-­‐textbook
distribuIon
2013
2.5x
number
of
e-­‐textbooks
distributed
compared
to
2012
2014
As
of
August,
2x
number
of
e-­‐
textbooks
distributed
compared
to
2013

6. So, how do I shift my content to digital?
ShiOing
to
Ebooks

7. Questions you should answer first:
Where
do
I
plan
to
sell
my
content?
To
whom
do
I
plan
to
sell
my
content?
What
kind
of
content
do
I
have?
Format
DistribuIon
ShiOing
to
Ebooks

8. Where do I plan to sell my content?
ShiOing
to
Ebooks
• In
an
exisIng
ebookstore
or
through
my
site?
Or
both?
• If
on
an
ebookstore
or
through
my
site,
will
it
be
exclusive
or
non-­‐exclusive?

9. To whom do I plan to sell my content?
ShiOing
to
Ebooks
• To
students?
• Basic
Ed
or
Higher
Ed?
• To
the
general
public?
• In
the
Philippines
only?
• In
an
internaIonal
market?

10. What kind of content do I have?
ShiOing
to
Ebooks
• Textbook?
• Trade
books
(with
mostly
text)?
• Children’s
book?
• An
image-­‐heavy
book?

11. If you want to sell your ebook to an
international market, open to the general
public…
ShiOing
to
Ebooks
ADVICE
PROS
CONS
SELL
IT
ON
ANY
AND
EVERY
EBOOKSTORE
It’ll
be
everywhere,
minimal
distribuIon
cost.
You
will
need
to
convert
to
several
formats:
e.g.,
MOBI,
EPUB,
EPUB3,
KF8,
etc.,
depending
on
the
content
type
and
your
target
store.
=
more
producIon
cost

12. If you want to sell your ebook only to
Filipino general consumers…
ShiOing
to
Ebooks
ADVICE
PROS
CONS
SELL
YOUR
EBOOK
ON
AN
EBOOKSTORE
THAT
TARGETS
FILIPINO
CONSUMERS
(e.g.,
Flipreads,
Buqo,
etc.)
Homegrown
ebookstores
have
payment
methods
other
than
credit
cards.
Mostly
only
one
format:
EPUB
Local
ebook
market
is
not
mature
yet
=
ROI
will
take
a
while

13. If you want to sell your ebook to a captured
audience (e.g., school clients, etc.)
ShiOing
to
Ebooks
ADVICE
PROS
CONS
GO
THROUGH
A
DISTRIBUTION
PLATFORM
THAT
CAN
HANDLE
WHOLESALE
AND/
OR
SET
UP
YOUR
EBOOKSTORE
Controlled
distribuIon
Limited
formats
(e.g.,
EPUB/PDF)
Maintenance
costs

14. Ebook Security: How secure is an ebook?
ShiOing
to
Ebooks

15. Digital Rights Management (DRM)
DRM secures the ebook
DRM ensures that only the registered user for that
ebook can open the ebook
ShiOing
to
Ebooks

16. What DRM does
Questions Answers
Can I send my ebook file to a friend?
Yes, you can send the file, BUT your friend
won’t be able to open the file bec. it’s under
your account.
If I have more than one device, can I also
have a copy of the ebook in those other
devices?
Yes. You can have a copy of the ebook in a
maximum of 6 devices, as long as all these
devices are under your account.
How long do I keep my ebook?
You get to keep your ebook in perpetuity,
unless the publisher stipulates that the ebook
license expires at a certain time.
Can the DRM be broken?
Yes. All DRMs can be broken, if you really
want to. But few people willingly break DRM
if convenience and price are addressed.
ShiOing
to
Ebooks

17. We
use
the
same
DRM
technology
as
these
stores:
the
Adobe
Content
Server
What DRM to use?
ShiOing
to
Ebooks

18. Formats Supported by
Adobe Content Server 5
File Format Pros Cons
EPUB 2.2
• Reflowable – text can adjust
to any screen size
• Usually smaller file sizes, so
performs better on devices
• International industry
standard ebook format
• Reflowable – the ebook will
not look like the print book,
e.g., no page numbers
PDF
• Fixed-layout – the ebook
will look like the print book
(w/ page numbers)
• Fixed-layout – cannot adjust
to small screen sizes
• Much larger file size so
tends not to perform as well
on devices
ShiOing
to
Ebooks

19. A Note About Interactive Ebooks (EPUB3
format)
ShiOing
to
Ebooks

20. File Format Pros Cons
EPUB 3
• Is an
internationally
recognized
interactive ebook
format
• Can support
embedded audio
video, interactivity
such as drag--
drop, tapping,
coloring, etc.
• Can be fixed-layout
or reflowable
• Not yet supported by ACS5, but
will soon be supported by ACS6.
• The only readers that support
most of the features are iBooks
and Kobo, both of which are retail
stores. Purchase has to be
through a credit card, and local
textbook publishers do not
distribute through these stores
• Very limited available content.
Most local and intl. publishers
have not converted into this
format yet because of issues with
distribution.
ShiOing
to
Ebooks

21. How do I distribute it?
Ebook
DistribuIon

22. If for an international consumer…
Ebook
DistribuIon

23. For captured market…
Salesiana
Books
Ebook
DistribuIon

24. Phoenix
Publishing
House
Ebook
DistribuIon

25. Diwa
Learning
Town
Ebook
DistribuIon

26. Ebook
DistribuIon

27. OUR
SOLUTION…
Simplified
unified
e-­‐
textbook
distribuIon
plaeorm
With
website
reading
app
For
iOS
Android
Philippine
EducaJonal
Ebook
Reader
Ebook
DistribuIon

28. PEER
Landing
Page

29. PEER
Landing
Page

30. PEER
Schools
Page

31. PEER
Publishers
Page

32. PEER
Store
(emphasis
on
books
for
educaJon)

33. Sample Student’s eBookshelf
Retail
Whole-sale
Ebook
DistribuIon

34. PEER
on
Google
Play

35. Ebook
DistribuIon

36. Ebook
DistribuIon

37. Ebook
DistribuIon

38. Device-­‐agnos,c:
Access
and
read
your
ebook
on
these
pla:orms
and
apps
iOS/Android
Philippine Educational E-Reader
or other apps
PC/Mac
Adobe Digital Editions
Ebook
DistribuIon

39. What do schools need in order to implement
an ebook or digital solution well?
What
schools
need

40. Technical requirements for schools
• A
strong
Internet
connecIon
wherever
the
ebooks
are
being
downloaded.
• Tablet
device,
laptops,
smartphones
(EXCEPT
the
Kindle)
• School
e-­‐bookstore
URL
• An
access
code
per
student
What
schools
need

41. Requirements per batch of students for
simultaneous downloads
No. of Students/
Simultaneous Downloads Recommended Bandwidth
40 students/simultaneous
download 11mbps DSL / 512kbps leased line
200-500 students/simultaneous
download 25mbps DSL / 2mbps leased line
1000-1500 students/simultaneous
download 30mbps DSL / 5mbps leased line
What
schools
need

42. Shifting to ebooks is not as costly as one
might think. But it requires an
understanding of what the technology can
do and how best to present one’s content.
Indubitably, however, digital is the future.
What
schools
need

43. Where you can find us
Peer.ph
Flipside.ph Flipreads.com
Flipside PublishingFlipreads
@flipsidepub @Flipreads

44. Thank you!
honey@flipside.ph
Honey de Peralta
@fantaghiro23