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ePublishing	  What	  you	  need	  to	  know	  #MCNPro	  
Upcoming	  MCN	  Pro	  Workshops	     	     Workshop	  #3:	  	     Social	  Media	  Engagement:	  Defining	  and	  measurin...
Stephen	  Hoban	  •  Associate	  Director	  for	  Publishing	  at	  the	  Solomon	  R.	     Guggenheim,	  New	  York	  Tin...
•    E-­‐books:	  A	  Museum’s	  PerspecNve	  (Stephen)	  •    Terms	  and	  Formats	  (Tina)	  •    Q&A	  Check-­‐in	  • ...
E-­‐books:	  	  A	  Museum’s	  PerspecNve	  Stephen	  Hoban	  
Guggenheim	  Museum	  PublicaNons	  	  guggenheim.org/books	  Richard	  Estes,	  The	  Solomon	  R.	  Guggenheim	  Museum,...
 Scholarly	  exhibiNon	  catalogues	     often include:   •  exhibition artwork plates   •  entries on each artwork   •  s...
•    Rising	  print	  costs	  •    Shrinking	  market	  •    Price	  ceilings	  •    Limited	  quanNNes	  •    CompeNNon	 ...
Books	  sell	  out	  
Is	  museum	  publishing	  a	  glacier?	  Source:	  Library	  of	  Congress	  via	  Flickr	  commons	  
Advantages	  of	  Digital	  Publishing	  •  Lower	  costs	  of	  producNon	  •  No	  limited	  print	  run	  •  Reach	  au...
Why	  now?	  •  Growth	  of	  e-­‐book	  market	  •  Tablets	  offer	  nicer	  presentaNon	  than	  readers	  •  Google	  B...
•    2004:	  Google	  Books	  project	  announced	  •    2005:	  Authors	  guild	  sues	  Google	  •    2006:	  Sony	  Rea...
Wade	  in	  or	  jump?	  •  Digital	  publishing	  as	  a	  supplement	  to	  exisNng	     print	  program	  •  Does	  not...
Terms	  &	  Formats	  Ebook,	  iBook,	  epub,	  mobi:	  What	  does	  it	  all	  mean?	  Tina	  Henderson	  
Happy Mardi Gras!                    Photo	  used	  under	  CC	  BY-­‐SA	  2.0	  from	  TAZphotos	  
1990s	                                                                              2010s	       Photo	  used	  under	  CC...
•  Contained	  digital	  publicaNon	  •  NOT	  a	  print	  book,	  website,	  producNvity	  app,	  game	  app	  •  Ebook	 ...
•    Electronic	  publicaNon,	  free	  and	  open	  standard	  •    IDPF	  (idpf.org)	  •    EPUB	  2,	  EPUB	  3	  •    M...
•  Amazon’s	  proprietary	  format	  •  Mobi	       •  Very	  limited	  html/css	       •  No	  font	  embedding	       • ...
iBook	                                     iBooks	  •  Apple-­‐trademarked	  term	            •  Free	  iOS	  ereading	  a...
iBooksAuthor	  (tool)	                 MulN-­‐Touch	  iBooks	  (format)	  •  Apple’s	  free	  sooware	          •  Proprie...
•  App	  based	  on	  a	  print	  book,	  or	  •  App	  in	  the	  general	  format	  of	  a	  book	  •  Not	  Angry	  Bir...
•    Portable	  Document	  Format	  •    StaNc	  (print-­‐based)	  or	  InteracNve	  •    Can’t	  be	  sold	  via	  popula...
Q&A	  
Real-­‐World	  Examples	  
Publisher’s	  seqngs	       Reader’s	  seqngs	  EPUB	  (reflowable)	  in	  iBooks	  
iBooks	                  b/w	  Nook	  EPUB	  (reflowable)	  
EPUB	  (reflowable)	  file	  lisNng	  
EPUB	  (reflowable)	  html	  file	  in	  text	  editor	  
EPUB	  (reflowable)	  CSS	  
Kindle	  Fire	       Kindle	  e-­‐ink	  Kindle	  (mobi)	  
Kindle	  Fire	       Kindle	  e-­‐ink	  Kindle	  (mobi)	  
Kindle	  (mobi)	  file	  lisNng	  
Kindle	  (mobi)	  html	  
Kindle	  (mobi)	  css	  
Courtesy	  of	  Laura	  Brady,	  BradyType	  EPUB	  (fixed-­‐layout)	  
Courtesy	  of	  Laura	  Brady,	  BradyType	  EPUB	  (fixed-­‐layout)	  
EPUB	  (fixed-­‐layout)	  file	  lisNng	                                                 Courtesy	  of	  Laura	  Brady,	  Br...
All	  courtesy	  of	  Laura	  Brady,	  BradyType	  EPUB	  (fixed-­‐layout)	  html	  and	  css	  
iBooksAuthor	  2.0	  templates	  
MulN-­‐Touch	  iBook	  (landscape	  &	  portrait)	  
MulN-­‐Touch	  iBook	  (full-­‐screen	  figure)	  
iBooksAuthor	  (Layouts	  &	  Style	  Drawer)	  
iBooksAuthor	  InteracNve	  Widgets	  
iBooksAuthor	  Widget	  Inspector	  
DPS	  book	  app	  
DPS	  book	  app	  (landscape	  &	  portrait)	  
DPS	  book	  app	  (panorama)	  
DPS	  book	  app	  (Overlay	  Creator)	  
DPS	  book	  app	  (Slideshow	  opNons)	  
DPS	  book	  app	  (Folio	  Builder)	  
•  Aquafadas,	  Mag+,	  Twixl,	  AppStudio,	  in5,	  etc.	  •  Check	  pricing:	  some	  charge	  per	  download	  DPS	  c...
InteracNve	  PDF	  with	  booksmarks	  &	  video	  
•  Web	                                  •  Books	  &	  apps	     •  idpf.org	  (epub	  specs)	           •  EPUB:	  Strai...
Publishing	  and	  distribuNon	  strategy	  Stephen	  Hoban	  
•  PublicaNon	  formats	  •  DistribuNon	  strategies	  •  Results	  
Guggenheim	  approach	  •    Digital	  publishing	  program	  launched	  fall	  2011	  •    Reflowable	  exhibiNon	  catalo...
Released	  fall	  2011	  •    No	  rights	  issues	  •    Approval	  by	  the	  arNst	  •    Text-­‐driven	  design	  •   ...
Kindle	  vs.	  iBooks	  layouts	  
•  Taken	  from	  popular	     backlist	  catalogues	  •  Priced	  affordably	     ($1.99	  &	  $2.99)	  •  Based	  on	  Ki...
Reader	  series:	  CompilaNons	  of	  topical	  essays	  
I’d	  Like	  the	  Goo-­‐Gen-­‐Heim	  
iBooks	  Author	  
•      Too	  many	  plavorms?	  •      Self-­‐distributed	  •      Print	  distributor	  •      Direct	  through	  website...
So	  how	  did	  we	  do?	  
•  Slow,	  but	  steady,	  sales	  for	  Maurizio	  CaDelan:	  All	     exhibiNon	  catalogue	  e-­‐book	  •  Moderately	 ...
Why	  no	  one	  wanted	  it	  •  No	  signage	  in	  the	  museum	  shop	     that	  an	  e-­‐book	  was	  available	  • ...
E-­‐book	  market	  share	  2012	                    Kindle	  /	  Kindle	  Fire	   iPad/iPhone/iPod	                Nook/N...
Everything	  else	                Book	  sales	  by	  type	                           7%	                                 ...
•  The	  market	  for	  digital	  text	  is	  established	  •  The	  illustrated	  digital	  book	  market	  is	  in	  its...
•    Serial	  Ntles	  •    EducaNonal	  and	  professional	  focused	  	  •    Digital-­‐exclusive	  •    iBooks	  Author	...
DesignFile	  series	  by	  Cooper	  Hewir	  
MoMA	  One	  on	  One	  series	  
dOCUMENTA	  (13)	  100	  NOTES,	  100	  Thoughts	  
DistribuNon	  websites	  •  hrp://itunesconnect.apple.com/	  •  hrp://kdp.amazon.com/	  •  hrp://ingramcontent.com/	  Step...
Trends	  Liz	  Neely	  
Epic	  Storytelling	   Snow	  Fall:	  The	  Avalanche	  at	  Tunnel	  Creek	   By	  John	  Branch	   The	  New	  York	  Ti...
From	  the	  Art	  InsNtute	  of	  Chicago’s	  OSCI	  preview	  publicaNon:	  Kimberley	  Muir,	  "Cat.	  13.	  The	  Beac...
From:	  Local/Global:	  Mapping	  Nineteenth-­‐Century	  Londons	  Art	  Market	  by	  Pamela	  Fletcher	  and	  Anne	  He...
From:	  Where	  Am	  I?,	  a	  sample	  ePublicaNon	  by	  Greg	                  Albers	  prototyping	  the	  use	  of	  ...
digitalpublishingbliki.com	  
Q&A	  Thank	  you!	  
MCN Pro - ePublishing: What you need to know
MCN Pro - ePublishing: What you need to know
MCN Pro - ePublishing: What you need to know
MCN Pro - ePublishing: What you need to know
MCN Pro - ePublishing: What you need to know
MCN Pro - ePublishing: What you need to know
MCN Pro - ePublishing: What you need to know
MCN Pro - ePublishing: What you need to know
MCN Pro - ePublishing: What you need to know
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MCN Pro - ePublishing: What you need to know

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MCN Pro webinar February 5, 2013 with Stephen Hoban, Tina Henderson, and Liz Neely

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MCN Pro - ePublishing: What you need to know

  1. 1. ePublishing  What  you  need  to  know  #MCNPro  
  2. 2. Upcoming  MCN  Pro  Workshops     Workshop  #3:     Social  Media  Engagement:  Defining  and  measuring  success   Tuesday  May  7,  2013     Workshop  #4  :     DAMS  for  small-­‐mid  size  insNtuNons   Tuesday  June  25,  2013     Workshop  #5  :     Digital  Project  Management:  developing  a  toolkit  for  successful  project  delivery   Tuesday  September  10,  2013   Welcome  to  MCNPro  
  3. 3. Stephen  Hoban  •  Associate  Director  for  Publishing  at  the  Solomon  R.   Guggenheim,  New  York  Tina  Henderson  •  Freelance  designer/producNon  arNst  of  books,  ebooks,   and  book  apps  Liz  Neely  •  Director  of  Digital  InformaNon  and  Access  at  the  Art   InsNtute  of  Chicago  Presenters  
  4. 4. •  E-­‐books:  A  Museum’s  PerspecNve  (Stephen)  •  Terms  and  Formats  (Tina)  •  Q&A  Check-­‐in  •  Dive  into  the  Formats  and  Authoring  Tools  (Tina)  •  Publishing  and  DistribuNon  Strategy  (Stephen)  •  Trends  (Liz)  •  Q&A  Wrap  Up  Agenda  
  5. 5. E-­‐books:    A  Museum’s  PerspecNve  Stephen  Hoban  
  6. 6. Guggenheim  Museum  PublicaNons    guggenheim.org/books  Richard  Estes,  The  Solomon  R.  Guggenheim  Museum,  summer  1979.  ©  Richard  Estes  
  7. 7.  Scholarly  exhibiNon  catalogues   often include: •  exhibition artwork plates •  entries on each artwork •  substantial main essay(s) •  backmatter (bibliography, exhibition history, chronology) •  Set print runs •  Some books distributed to trade; others only sold in museum store •  Scope determined by budget factorsMuseum  printed  books  
  8. 8. •  Rising  print  costs  •  Shrinking  market  •  Price  ceilings  •  Limited  quanNNes  •  CompeNNon  for  museum   store  space  LimitaNons  of  Print  Source:  Smithsonian  via  Flickr  commons  
  9. 9. Books  sell  out  
  10. 10. Is  museum  publishing  a  glacier?  Source:  Library  of  Congress  via  Flickr  commons  
  11. 11. Advantages  of  Digital  Publishing  •  Lower  costs  of  producNon  •  No  limited  print  run  •  Reach  audiences  that  cannot  afford   print  catalogues  •  Keep  backlist  in  circulaNon  •  Try  new  things  Advantages  of  Digital  Ángela  Ruiz  Robles  con  la  Enciclopedia  Mecánica,  via  Wikimedia  commons  
  12. 12. Why  now?  •  Growth  of  e-­‐book  market  •  Tablets  offer  nicer  presentaNon  than  readers  •  Google  Books  “threat”  Timing    
  13. 13. •  2004:  Google  Books  project  announced  •  2005:  Authors  guild  sues  Google  •  2006:  Sony  Reader  released  •  2007:  first  Kindle  released  •  2010:  first  iPad  released  •  2011:  Kindle  Fire  released  Some  key  dates  
  14. 14. Wade  in  or  jump?  •  Digital  publishing  as  a  supplement  to  exisNng   print  program  •  Does  not  replace  printed  books  (yet)  •  What  do  readers  want  from  ebooks?  •  How  should  you  price  it?  Approaching  digital  
  15. 15. Terms  &  Formats  Ebook,  iBook,  epub,  mobi:  What  does  it  all  mean?  Tina  Henderson  
  16. 16. Happy Mardi Gras! Photo  used  under  CC  BY-­‐SA  2.0  from  TAZphotos  
  17. 17. 1990s   2010s   Photo  used  under  CC  BY  2.0  from  Gavin  St.  Ours  DTP  to  Digital  Publishing  
  18. 18. •  Contained  digital  publicaNon  •  NOT  a  print  book,  website,  producNvity  app,  game  app  •  Ebook  formats:     •  EPUB  (reflowable  epub,  fixed-­‐layout  epub)   •  Kindle  format  (reflowable  mobi  or  KF8,  fixed-­‐layout  KF8)   •  MulN-­‐Touch  iBook   •  book  app     •  PDF  (staNc  or  interacNve)  Ebook  
  19. 19. •  Electronic  publicaNon,  free  and  open  standard  •  IDPF  (idpf.org)  •  EPUB  2,  EPUB  3  •  Mini-­‐website   •  HTML  (markup)   •  CSS  (styling)   •  Some  specific,  required  files  (mimetype,  container.xml,  etc.)   •  May  contain  fonts,  images,  audio,  video,  javascript  •  Reflowable  or  fixed-­‐layout  •  Tools:  InDesign,  text  editor  EPUB  
  20. 20. •  Amazon’s  proprietary  format  •  Mobi   •  Very  limited  html/css   •  No  font  embedding   •  For  older  Kindles  •  KF8     •  More  extensive  html/css,  but  sNll  limited   •  Font  embedding   •  Fixed-­‐layout  opNon  •  Tools:  InDesign,  text  editor,  Kindle  Previewer  Kindle  format  
  21. 21. iBook   iBooks  •  Apple-­‐trademarked  term   •  Free  iOS  ereading  app  •  Informally,  epubs  sold  in   the  iBookstore  iBook  &  iBooks  
  22. 22. iBooksAuthor  (tool)   MulN-­‐Touch  iBooks  (format)  •  Apple’s  free  sooware   •  Proprietary  form  of  epub   (Mac-­‐only)  for  creaNng   created  with  iBooks   interacNve  ebooks   Author  •  Based  on  Apple’s  Pages   •  Can  be  landscape-­‐only,   sooware   portrait-­‐only,  or  both  •  Pre-­‐designed  templates   •  Can  control  layout,  •  Clunky  interface   embed  fonts  •  Widgets  for  interacNon   •  Cannot  reuse  InDesign   layouts  MulN-­‐Touch  iBooks  
  23. 23. •  App  based  on  a  print  book,  or  •  App  in  the  general  format  of  a  book  •  Not  Angry  Birds,  Scrabble,  or  SpoNfy    •  Can  be  highly  interacNve    •  Can  precisely  control  layout  and  embed  fonts  •  Tools:  InDesign  with  Adobe’s  DPS,  Aquafadas,  Mag+,  and   other  systems,  or  Quark  with  AppStudio  or  Aquafadas  •  Beware:  Apple  has  been  rejecNng  apps  with  no  more   funcNonality  than  an  epub.  Wants  books  in  iBookstore.  book  app  
  24. 24. •  Portable  Document  Format  •  StaNc  (print-­‐based)  or  InteracNve  •  Can’t  be  sold  via  popular  vendors  (Apple,  B&N,  Amazon)  •  Can  be  viewed  on  many  popular  devices  •  Tools:  InDesign,  Acrobat  PDF  
  25. 25. Q&A  
  26. 26. Real-­‐World  Examples  
  27. 27. Publisher’s  seqngs   Reader’s  seqngs  EPUB  (reflowable)  in  iBooks  
  28. 28. iBooks   b/w  Nook  EPUB  (reflowable)  
  29. 29. EPUB  (reflowable)  file  lisNng  
  30. 30. EPUB  (reflowable)  html  file  in  text  editor  
  31. 31. EPUB  (reflowable)  CSS  
  32. 32. Kindle  Fire   Kindle  e-­‐ink  Kindle  (mobi)  
  33. 33. Kindle  Fire   Kindle  e-­‐ink  Kindle  (mobi)  
  34. 34. Kindle  (mobi)  file  lisNng  
  35. 35. Kindle  (mobi)  html  
  36. 36. Kindle  (mobi)  css  
  37. 37. Courtesy  of  Laura  Brady,  BradyType  EPUB  (fixed-­‐layout)  
  38. 38. Courtesy  of  Laura  Brady,  BradyType  EPUB  (fixed-­‐layout)  
  39. 39. EPUB  (fixed-­‐layout)  file  lisNng   Courtesy  of  Laura  Brady,  BradyType  
  40. 40. All  courtesy  of  Laura  Brady,  BradyType  EPUB  (fixed-­‐layout)  html  and  css  
  41. 41. iBooksAuthor  2.0  templates  
  42. 42. MulN-­‐Touch  iBook  (landscape  &  portrait)  
  43. 43. MulN-­‐Touch  iBook  (full-­‐screen  figure)  
  44. 44. iBooksAuthor  (Layouts  &  Style  Drawer)  
  45. 45. iBooksAuthor  InteracNve  Widgets  
  46. 46. iBooksAuthor  Widget  Inspector  
  47. 47. DPS  book  app  
  48. 48. DPS  book  app  (landscape  &  portrait)  
  49. 49. DPS  book  app  (panorama)  
  50. 50. DPS  book  app  (Overlay  Creator)  
  51. 51. DPS  book  app  (Slideshow  opNons)  
  52. 52. DPS  book  app  (Folio  Builder)  
  53. 53. •  Aquafadas,  Mag+,  Twixl,  AppStudio,  in5,  etc.  •  Check  pricing:  some  charge  per  download  DPS  compeNtors  
  54. 54. InteracNve  PDF  with  booksmarks  &  video  
  55. 55. •  Web   •  Books  &  apps   •  idpf.org  (epub  specs)   •  EPUB:  Straight  to  the  Point   •  Formaqng  guidelines:   •  From  InDesign  CS5.5  to  EPUB   Amazon,  B&N,  Apple   and  Kindle   •  mobileread.com   •  Kindle  Forma<ng  (Tallent)   •  pigsgourdsandwikis.com   •  Publishing  with  iBooks  Author   •  Lynda.com  (fee-­‐based)   (free;  O’Reilly)   •  #eprdctn  on  Twirer   •  DPS  Tips  (free  iPad  app)   •  #eprdctn  hour:  every   •  Workshops   Wednesday,  11am  eastern   •  Digital  Book  World  (Jan.)   •  Me:  @Nnahender  or   •  Tools  of  Change  (Feb.)   info@Nnahenderson.com   •  PePcon  (Apr.)  Resources  
  56. 56. Publishing  and  distribuNon  strategy  Stephen  Hoban  
  57. 57. •  PublicaNon  formats  •  DistribuNon  strategies  •  Results  
  58. 58. Guggenheim  approach  •  Digital  publishing  program  launched  fall  2011  •  Reflowable  exhibiNon  catalogue  ebook  •  Fixed-­‐layout  children’s  book  •  Out-­‐of-­‐print  catalogue  essays  as  “singles”  •  DigiNzed  historical  books  with  archive.org  An  “all-­‐in”  strategy  
  59. 59. Released  fall  2011  •  No  rights  issues  •  Approval  by  the  arNst  •  Text-­‐driven  design  •  Book’s  structure  allowed   easy    linking  of  references  in   the  main  essay  to  the   catalogue  secNon  Maurizio  CaDelan:  All  
  60. 60. Kindle  vs.  iBooks  layouts  
  61. 61. •  Taken  from  popular   backlist  catalogues  •  Priced  affordably   ($1.99  &  $2.99)  •  Based  on  Kindle   Singles  model  Essays  
  62. 62. Reader  series:  CompilaNons  of  topical  essays  
  63. 63. I’d  Like  the  Goo-­‐Gen-­‐Heim  
  64. 64. iBooks  Author  
  65. 65. •  Too  many  plavorms?  •  Self-­‐distributed  •  Print  distributor  •  Direct  through  website    •  Self-­‐distributed  Ntles  focused  on  Amazon  and  iTunes  •  DistribuNon  through  Artbook|D.A.P.  included  smaller-­‐ share  plavorms  (B&N,  Kobo,  et  cetera)  DistribuNon  challenges  
  66. 66. So  how  did  we  do?  
  67. 67. •  Slow,  but  steady,  sales  for  Maurizio  CaDelan:  All   exhibiNon  catalogue  e-­‐book  •  Moderately  strong  sales  for  backlist  essays  on   Amazon.com,  less  on  iBooks  •  No  interest  in  I’d  Like  the  Goo-­‐Gen-­‐Heim  children’s  book  Successes  and  less-­‐than-­‐successes  
  68. 68. Why  no  one  wanted  it  •  No  signage  in  the  museum  shop   that  an  e-­‐book  was  available  •  Not  enough  markeNng  on  our  site   or  elsewhere  •  Lirle  interest  in  an  art  exhibiNon   catalogue  as  an  e-­‐book  (market   not  yet  adjusted  to  this  opNon)  •  Confusion  with  app  •  Guggenheimstore.org  unable  to   sell  e-­‐book  directly;  had  to  link  to   iTunes,  Amazon  and  B&N  Maurizio  CaDelan:  All  Maurizio  CaQelan,  UnStled  (Ostrich),  1997  
  69. 69. E-­‐book  market  share  2012   Kindle  /  Kindle  Fire   iPad/iPhone/iPod   Nook/Nook  color   Desktop/Laptop   Sony   Other  smart  phone   Other  devices   1%   3%   4%   6%   14%   55%   17%  Source:  Publishers  Weekly,  November  9,  2012  
  70. 70. Everything  else   Book  sales  by  type   7%   Audio   2%   Mass   market   Hardcover   12%   27%   E-­‐book   22%   Trade   paperback   30%  Source:  Publishers  Weekly,  November  5,  2012  
  71. 71. •  The  market  for  digital  text  is  established  •  The  illustrated  digital  book  market  is  in  its  infancy   •  BUT:  it  should  grow  along  with  iPad  and  Kindle  Fire  •  Amazon  remains  the  dominant  seller  (for  now)  •  MarkeNng  digital  books  is  a  challenge  •  How  much  does  price  affect  sales?  Lessons?  
  72. 72. •  Serial  Ntles  •  EducaNonal  and  professional  focused    •  Digital-­‐exclusive  •  iBooks  Author  OpportuniNes  
  73. 73. DesignFile  series  by  Cooper  Hewir  
  74. 74. MoMA  One  on  One  series  
  75. 75. dOCUMENTA  (13)  100  NOTES,  100  Thoughts  
  76. 76. DistribuNon  websites  •  hrp://itunesconnect.apple.com/  •  hrp://kdp.amazon.com/  •  hrp://ingramcontent.com/  Stephen  Hoban  Email:  shoban@guggenheim.org  Resources  
  77. 77. Trends  Liz  Neely  
  78. 78. Epic  Storytelling   Snow  Fall:  The  Avalanche  at  Tunnel  Creek   By  John  Branch   The  New  York  Times,     hrp://www.nyNmes.com/projects/2012/snow-­‐fall/  
  79. 79. From  the  Art  InsNtute  of  Chicago’s  OSCI  preview  publicaNon:  Kimberley  Muir,  "Cat.  13.  The  Beach  at  Sainte-­‐Adresse,  1867:  Technical  Report,"  in  Monet  PainJngs  and  Drawings  at  the  Art  InsJtute  of  Chicago,  ed.  Gloria  Groom  (Chicago:  Art  InsNtute  of  Chicago,  2013),  para  12.  Digital  HumaniNes:  Art  History  
  80. 80. From:  Local/Global:  Mapping  Nineteenth-­‐Century  Londons  Art  Market  by  Pamela  Fletcher  and  Anne  Helmreich  with  David  Israel  and  Seth  Erickson  Nineteenth-­‐Century  Art  Worldwide,  Volume  11,  Issue  3  Autumn  2012  Digital  HumaniNes:  Art  History  
  81. 81. From:  Where  Am  I?,  a  sample  ePublicaNon  by  Greg   Albers  prototyping  the  use  of  geolocaNon  in  enhancing   a  reading  experience.  Learn  more  and  download  the   ePub  on  the  Museum  Digital  Publishing  Bliki.  Smart  Books  
  82. 82. digitalpublishingbliki.com  
  83. 83. Q&A  Thank  you!  

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