1. Let’s Make an IMPACT Kurt Voelker
with the Web!

2. 1

3. Can We Use the
Web to Make a
Difference?
2

4. Yes.
3

5. Hi! I’m Kurt.
CTO for Forum One
email: kvoelker@forumone.com
twitter: @kvoelker
4

6. Look to 4 Online Trends to Help:
Storytelling and Data
The Mobile Explosion
The Social Nature of Everything
Measure to Get Results
5

7. Story Telling and Data
6

8. ways to tell your story
with data

9. 1. Speak with Numbers

10. http://www.charitywater.org/

11. http://www.one.org/c/us/issue/15/

12. 2. Reveal Change

13. http://visitmix.com/labs/descry/theobesityepidemic/

14. http://visitmix.com/labs/descry/theobesityepidemic/

15. 3. Focus the Story

16. http://www.informationisbeautiful.net/2010/cognitive-surplus-visualized/

17. 4. Provide Context

18. $300
Cost to raise
1 Billion
Walmart people out of
Revenue extreme
$405 poverty
Worldwide
cost of
financial crisis
$11,900
http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/

19. 5. Let Users Explore,
Discover, and CONTROL.

20. http://envisioningdevelopment.net/map

21. http://envisioningdevelopment.net/map

22. http://envisioningdevelopment.net/map

23. 6. Let Users Tell Your Story

24. 23

25. 24

26. HFA Stories Initiative
25

27. Look to 4 Online Trends to Help:
Storytelling and Data
The Mobile Explosion
The Social Nature of Everything
Measure to Get Results
26

28. 82%
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Source: Marist Poll, March 2009

29. 27%
28
Source: http://www.internetworldstats.com/am/us.htm

30. Originated as a website to map
reports of violence in Kenya after the
post-election fallout at the beginning
of 2008.
29

31. Has become an open source project
used by hundreds of thousands as a
platform to collect and visualize
information to solve real problems.
30

32. 31

33. 32

34. 33

36. What do our residents need most?
• Affordable properties in their area?
• Loan process guidance on demand?
• Rate or program qualification criteria?
35

37. Look to 4 Online Trends to Help:
Storytelling and Data
The Mobile Explosion
The Social Nature of Everything
Measure to Get Results
36

38. People can’t hear you
They are too busy listening to their
friends

40. 39

41. Facebook’s Viral Engine:
“Activity Streams”

42. Entering the Activity Stream

44. The Conversations are out there: Listen for
them, then jump in.

45. Example: Listening in for AARP

46. How to Listen
Free
Google alerts, Google reader,
Yahoo RSS search results,
HootSuite, TweetDeck,
TattlerApp, Social Mention
Fee
Scoutlabs, Radian6, Nielsen

47. Listening Helps You Identify the Influencers

48. …and understand how influencers are connected

49. Where are the conversations we care
about, and who’s leading them? How
can my HFA participate?
48

50. Look to 4 Online Trends to Help:
Storytelling and Data
The Mobile Explosion
The Social Nature of Everything
Measure to Get Results

51. Does This Sound Familiar?
“We need some updates to our site this
month!”
“Hmmm… Let’s tweak the events section.”
50

53. What user behaviors on your site best
support your mission?
• Identify them.
• Measure them.
• Use them to plan your upgrades.
52

54. Let’s Make an IMPACT Kurt Voelker
with the Web!

55. Thanks!
Kurt Voelker
@kvoelker
54