Kurt voelker let's make an impact with the web

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Kurt voelker let's make an impact with the web

  1. 1. Let’s Make an IMPACT Kurt Voelker with the Web!
  2. 2. 1
  3. 3. Can We Use the Web to Make a Difference? 2
  4. 4. Yes. 3
  5. 5. Hi! I’m Kurt. CTO for Forum One email: kvoelker@forumone.com twitter: @kvoelker 4
  6. 6. Look to 4 Online Trends to Help: Storytelling and Data The Mobile Explosion The Social Nature of Everything Measure to Get Results 5
  7. 7. Story Telling and Data 6
  8. 8. ways to tell your story with data
  9. 9. 1. Speak with Numbers
  10. 10. http://www.charitywater.org/
  11. 11. http://www.one.org/c/us/issue/15/
  12. 12. 2. Reveal Change
  13. 13. http://visitmix.com/labs/descry/theobesityepidemic/
  14. 14. http://visitmix.com/labs/descry/theobesityepidemic/
  15. 15. 3. Focus the Story
  16. 16. http://www.informationisbeautiful.net/2010/cognitive-surplus-visualized/
  17. 17. 4. Provide Context
  18. 18. $300 Cost to raise 1 Billion Walmart people out of Revenue extreme $405 poverty Worldwide cost of financial crisis $11,900 http://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/
  19. 19. 5. Let Users Explore, Discover, and CONTROL.
  20. 20. http://envisioningdevelopment.net/map
  21. 21. http://envisioningdevelopment.net/map
  22. 22. http://envisioningdevelopment.net/map
  23. 23. 6. Let Users Tell Your Story
  24. 24. 23
  25. 25. 24
  26. 26. HFA Stories Initiative 25
  27. 27. Look to 4 Online Trends to Help: Storytelling and Data The Mobile Explosion The Social Nature of Everything Measure to Get Results 26
  28. 28. 82% 27 Source: Marist Poll, March 2009
  29. 29. 27% 28 Source: http://www.internetworldstats.com/am/us.htm
  30. 30. Originated as a website to map reports of violence in Kenya after the post-election fallout at the beginning of 2008. 29
  31. 31. Has become an open source project used by hundreds of thousands as a platform to collect and visualize information to solve real problems. 30
  32. 32. 31
  33. 33. 32
  34. 34. 33
  35. 35. What do our residents need most? • Affordable properties in their area? • Loan process guidance on demand? • Rate or program qualification criteria? 35
  36. 36. Look to 4 Online Trends to Help: Storytelling and Data The Mobile Explosion The Social Nature of Everything Measure to Get Results 36
  37. 37. People can’t hear you They are too busy listening to their friends
  38. 38. 39
  39. 39. Facebook’s Viral Engine: “Activity Streams”
  40. 40. Entering the Activity Stream
  41. 41. The Conversations are out there: Listen for them, then jump in.
  42. 42. Example: Listening in for AARP
  43. 43. How to Listen Free Google alerts, Google reader, Yahoo RSS search results, HootSuite, TweetDeck, TattlerApp, Social Mention Fee Scoutlabs, Radian6, Nielsen
  44. 44. Listening Helps You Identify the Influencers
  45. 45. …and understand how influencers are connected
  46. 46. Where are the conversations we care about, and who’s leading them? How can my HFA participate? 48
  47. 47. Look to 4 Online Trends to Help: Storytelling and Data The Mobile Explosion The Social Nature of Everything Measure to Get Results
  48. 48. Does This Sound Familiar? “We need some updates to our site this month!” “Hmmm… Let’s tweak the events section.” 50
  49. 49. What user behaviors on your site best support your mission? • Identify them. • Measure them. • Use them to plan your upgrades. 52
  50. 50. Let’s Make an IMPACT Kurt Voelker with the Web!
  51. 51. Thanks! Kurt Voelker @kvoelker 54

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