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eBooks and the future of libraries

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NISO Virtual Conference: The Eternal To-Do List: Making Ebooks work in Libraries
eBooks and the future of libraries
Micah May, Director of Strategy & Business Development at New York Public Library

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eBooks and the future of libraries

  1. 1. 1 The Future of Libraries & eBooks Library Simplified and the Library Econtent Access Project (LEAP) By Micah May 6/17/2015
  2. 2. 22 1. Overview 2. Key Issues 3. Solutions 4. Potential next steps Contents
  3. 3. 33 Overview: eBook use in US libraries and NYPL
  4. 4. 44 Library EBooks use and spend is growing fast… $30 $55 $70 $82 $111 $0 $20 $40 $60 $80 $100 $120 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 LibraryeBookSpend-$Millions Spend by US Public Libraries on eBooks
  5. 5. 55 But lags far behind consumer eBooks sales… Library spend on eBooks is still nascent relative the consumer market. US libraries spent $86M on eBooks in 2012 and over $100M in 2013.4 2.4 3.3 3.4 11.6 11.7 11.2 2011 2012 2013 US Trade Publishing Revenue - $ billion eBooks All Other 1.2 0.8 0.2 0.1 0.1 Total Print Non-print (DVD, CD) eResources - not eBooks eBooks 2012 US Library Spend2 - $ billion In 2013, 28% of US adults read an eBook, up from only 17% in 2011.1 In the same period, publishing revenue for eBooks grew from $2.4 billion to $3.4 billion while the overall market fell.2
  6. 6. 66 … and cant keep up with demand • Library budget cant keep up with demand, so holds queues are long • Print circulation still greatly exceeds eBook circulation at libraries. eBook lending accounted for 7% of US library circulation in 2012, while print circulation accounted for 59%.5 • Very few eReaders borrow eBooks from libraries. Only 2% of American adults borrowed an eBook from a library in 2012, which is only 12% of those who read an eBook that year.6 59% 12% 8% 7% 6% 3% 5% 2012 US Library Circ by Item1 - % of total Print Book DVD Audiobooks eBooks (7%) E Video Music CDs Other
  7. 7. 77 So growth is likely to continue $0 $100 $200 $300 $400 $500 $600 $700 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 LibraryeBookSpend-$Millions Library eBook Market -- Projected Spend Aggressive (CAGR) Moderate Conservative Very Conservative Actual
  8. 8. 88 Key Issues
  9. 9. 99 The user experience can be cumbersome Search for title in catalog Current process Find record in eBook format Follow link to eBook site Sign in to eBook site Download eBook to device Sign in to catalog Up to 19 steps
  10. 10. 1010 Users must often navigate multiple platforms Baker & Taylor eBook Platforms OverDrive 3M Cloud Library Baker & Taylor Polaris Sierra ILS Sierra APIs Polaris APIs Library IT Systems Millennium ILS Web Pac BiblioCommons (OPAC) 3M eBook Platforms OPAC OverDrive eBook Platforms ?
  11. 11. 1111 eBooks are not reaching a broad diverse audience NYC-based eReaders are wealthier and more educated than non-eReaders. Those who read eBooks have higher average household incomes and are more likely to be college- educated and employed.10 NYC eReaders NYC non-eReaders Gender 51% male, 49% female 48% male, 52% female Household Income $84,500/year $63,000/year Employment Status 83% employed 54% employed Education level 72% college degree or more 50% some college or less
  12. 12. 1212 Libraries don’t own their relationships with users or with publishers
  13. 13. 1313 ROI on Library eBooks is falling (cost/circ is rising) 0.2 0.3 0.4 0.9 1.2 1.6 $0.2 $0.3 $0.4 $1.1 $1.2 $2.1 FY09 FY10 FY11 FY12 FY13 FY14P NYPL eBook Circ and Spend7 eBook Circ (millions) eBook Spend ($ million)
  14. 14. 1414 Solutions: Readers First Library Simplified Open eBooks
  15. 15. 1515
  16. 16. 1616 Ideal process Search for title in catalog Sign in to catalog Download eBook to device 3 Step or less Discover | Borrow | Read
  17. 17. 1717 OverDrive 3M Cloud Library Baker & Taylor Polaris Sierra ILS Sierra APIs Polaris APIs Library Systems Millennium ILS Web Pac BiblioCommons (OPAC) Vendor Web Catalogue Library Simplified Library Simplified
  18. 18. 18
  19. 19. 19 Open eBooks Partners •White House •IMLS •DPLA •First Book Publishers: • Macmillan • Simon & Schuster • Penguin Random House • Hachette • Candlewick • Bloomsbury • Lee & Low • Cricket Media • HarperCollins
  20. 20. 20 Library E-content Access Project Vision: It’s time to build library-owned shelves -- the capacity to host and distribute eBooks and launch a library owned eBook marketplace through which libraries everywhere can buy. This platform could: • Be built and live within a few years • Start with eBooks but eventually expand • Follow and advance ReadersFirst principles • Quickly become self-sustaining • Offers a WIN-WIN for publishers • Be decentralized • Use a small portion of revenue to support other critical leadership work Reader Circ mgmt Discovery Hosting Market Place Ingest Opportunity Library eBook supply chain
  21. 21. 2121 Potential next steps: How you can get involved
  22. 22. 22 Potential next steps for Libraries On Library Simplified: (1) Spread the word (2) Set up and support an instance of Library Simplified for Minitex members (3) Join Readium as a full member (commercial price of $30k) and be able to help member libraries (and possibly non-members) to set up their own separate instances without paying the initial $5K to join Readium joining fee (4) With other states or consortia, co-sponsor enhancement to LS that support MiniTex mission, eg the ability to federate collections from many libraries On LEAP (building the market place): (1) Stay plugged into planning and thinking happening in DPLA working groups (2) Contribute to the building/doing in a small defined way (exact role tbd) (3) Join emerging joint venture, contribute significant resources and become a co-founder
  23. 23. 23 23 Thank You! Questions?
  24. 24. 24 24 Sources

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