Mobcast V3, including DISCUVA

1. Any Book. Anywhere
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2. BUSINESS SUMMARY
Mobcast was founded in 2008 on the belief that consumers would purchase and read eBooks on
mobile devices. Since the end of 2009 Mobcast has concentrated its commercial focus on supplying
eBookstore platforms to some of the world’s largest brand names including mobile operators
Orange, SingTel and T-Mobile. Over the last 2 years, the company has built good traction by
increasing revenue by more than tenfold. This has provided a foundation to exploit major new
partnerships with customers who want to take advantage of both the growing demands of the digital
book market and the rapid adoption of smart phones and tablet devices.
According to industry analysis the global digital book market is set for extreme growth between now
and 2017 and Mobcast is ideally placed to capitalise on this opportunity. In a recent study by
Gigaom, a leading US research firm, it is projected the in the US market alone 114m people will be
using digital devices as their main source for reading by 2016, up from 12m in 2010. Throughout the
rest of the world projections are similar but with a longer maturity window.
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3. The Mobcast Platform addresses six areas, or vectors, that position Mobcast as a complete solution
in the eBook marketplace. These disruption areas are, essentially, areas in which large scale market
shifts are taking place. Disruption in a market along certain vectors, like discovery, distribution, and
customer experience usually determines a market winner over the long term.
The first four areas are Distribution/Storefront, Hardware platform, Multi-platform access and
Publisher relationships. In today’s marketplace these are the main components of the eBookstore
platform. As the market has matured there is very little difference between the main players in the
market. The Mobcast Any Book, Anywhere platform has equivalence to those platforms.
The remaining two areas Customer Base and Book Discovery are the areas that Mobcast is set to
disrupt the market. Mobcast has an easily replicated platform that can be utilized by the world’s
leading brands allowing them to participate in a global market that is predicted to be between $25bn
and $50bn by the end of the decade. Mobile operators, device manufacturers, traditional book
retailers and brands that service digital consumers like Facebook, Ebay, AOL and Yahoo have an
opportunity to participate in the digital book market. 2

4. To support this opportunity the world’s six largest publishers have created a fixed price model for the
sale and distribution of eBooks. This creates a level playing field for any new entrant into the eBook
market. The Mobcast ‘white label’ digital bookstore platform will enable the world’s largest brands to
leverage their digital customer base and achieve revenue from the sales of eBooks, without
compromising their brand status.
In the last year much has been written about digital content discovery and why traditional search does
not deliver the needs of the consumer. Where search engines deliver results based on specific
keywords, discovery delivers awareness, search is a one-time result, discovery is on-going, search
produces an expected result, discovery the unexpected. To support this focus the recent purchase of
Chomp by Apple Computer to revamp its content discovery process In iTunes and the Appstore is
relevant. Mobcast has created a patent applied for book discovery engine that will revolutionize the
way the reader finds his next great read. In conjunction with a unique user interface the Mobcast book
discovery engine will allow Mobcast’s distribution partners enhanced sales conversion rates and
provide consumers access to books that would not normally be found through traditional search
criteria that the market leaders continue to utilize.
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5. Any Book. Anywhere
THE DECADE OF THE DIGITAL BOOK
• In the first five months
of last year sales e-
books in America
overtook those from
hardback books. A year
earlier hardbacks were
three times as much as
e-books.
Assoc. of American Publishers
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6. THE DECADE OF THE DIGITAL BOOK – DEVICE PENETRATION
• Amazon's ebook sales eclipse paperbacks for the first time
theguardian.co.uk – Jan 2011
• “The book business is changing more radically and quicker
than movies, music or newspapers”
Marc Parrish – Barnes & Noble – 2011
• “About 45% of ebooks will be purchased on tablets and
smartphones by 2016” Juniper Research *
* Juniper Research are the premier providers of Mobile Research, Analysis and Forecasting Services
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7. THE DECADE OF THE DIGITAL BOOK
• “tablet sales will increase more than fivefold over the next
five years” allthingsd.com - Feb 2012
• “Smartphones reached 115 million units in the third quarter
of 2011, up 42 percent from the third quarter of 2010” Gartner *
• “Google's Android operating system now accounts for 52% of
smartphone sales, more than twice as much as a year ago.”
Rory Cellan-Jones, BBC Technology correspondent – Nov 2011
* Gartner Inc is the world's leading information technology research and advisory company.
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8. Any Book. Anywhere
THE MOBCAST PRODUCT
W: www.mobcast.co.uk - T: +44 (0)20 7749 5155 - E: sales@mobcast.co.uk

9. Any Book. Anywhere
THE MOBCAST PRODUCT
W: www.mobcast.co.uk - T: +44 (0)20 7749 5155 - E: sales@mobcast.co.uk

10. Any Book. Anywhere
COMPETITIVE ADVANTAGE
Our platform integrates with our
partners infrastructure, brand, billing
systems and other services.
WH Smith, Telefonica and Singtel all chose
Mobcast as their e-book service provider
after evaluating competitive options
available.
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11. Any Book. Anywhere
The Orange Book Club
The Worlds first operator branded book
store
“We want our
customers to be able
to buy a book from us
and read it on all of
their devices”
Neil Holroyd. Orange UK
W: www.mobcast.co.uk - T: +44 (0)20 7749 5155 - E: sales@mobcast.co.uk 7

12. Orange case study
THE ORANGE
BOOK CLUB
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13. Any Book. Anywhere
Skoob eBooks
Partnering with Singapore Telecom
to launch Asia’s first eBook
platform
Singapore Telecom already markets
downloadable live European championship
football at a cost of around $20m
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14. Any Book. Anywhere
SKOOB EBOOKS
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15. Any Book. Anywhere
SKOOB EBOOKS
Significant marketing commitment
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16. Any Book. Anywhere
SOCIAL MEDIA INTEGRATION
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17. Any Book. Anywhere
CUSTOMER ONE 2 ONE COMMUNICATIONS
E-mail
Text message
We engage with our customers to generate incremental sales and value
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18. Any Book. Anywhere
DISCUVATM A UNIQUE BOOK DISCOVERY TOOL

19. Any Book. Anywhere
BOOKSHELF: IPAD/ANDROID TABLET
• Link to
discover more
books
• Discover
more books
similar to
those in
bookshelf

20. Any Book. Anywhere
SHOP BROWSING AND DISCOVERY: IPAD/ANDROID
• Full screen
browsing
• Horizontal
scrolling
• Clear
navigation
• Menu icon to
reveal
categories
• Books shown
as numbered
bestseller list

21. Any Book. Anywhere
SHOP BROWSING AND DISCOVERY: IPAD/ANDROID
• One tap to
reveal book
details with
short menu
- buy book
- read now
- get more info
- search books
like this

22. Any Book. Anywhere
SHOP BROWSING AND DISCOVERY: IPAD
• ‘Search books
like this’
populates
home page
with titles
based on
search of book
contents for
similar)

23. Any Book. Anywhere
SHOP BROWSING AND DISCOVERY: IPAD/ANDROID
• Click more
information to
open to nearly
full screen
• Background
blacked out
• Rich meta
data
• ‘Get me more
books like
this’
re populates
home page
with similar
books

24. Any Book. Anywhere
SHOP BROWSING AND DISCOVERY: IPAD/ANDROID
• In app book
text.

25. Any Book. Anywhere
SHOP BROWSING AND DISCOVERY: IPAD/ANDROID
• In app book
text shown as
full full screen

26. Any Book. Anywhere
SHOP BROWSING AND DISCOVERY: IPAD/ANDROID
• Pop out menu
gives account
details and
all book
categories

27. Any Book. Anywhere
BOOKSHELF: IPHONE/ANDROID
• More books per screen
• Link from library to book
discovery
• Top button for
navigation menu &
categories
• Opportunity to discover
similar books to those in
your bookshelf

28. Any Book. Anywhere
BROWSING/DISCOVERY: IPHONE/ANDROID
• Books shown as
numbered besteller list
• One tap to reveal book
details plus short menu
- buy book
- read now
- get more info
- discover books like this

29. Any Book. Anywhere
SEARCH FOR SIMILAR BOOKS: IPHONE/ANDROID
• ‘Similar Books’
populates home page
with similar books
plus tags the book for
‘My Discuva’

30. Any Book. Anywhere
BROWSING/DISCOVERY BOOK DETAIL: IPHONE/ANDROID
• Click ‘More Info’ to
open book detail
• Rich meta data
showing reviews
and author profile

31. Any Book. Anywhere
BROWSING/DISCOVERY BOOK DETAIL: IPHONE
• Click ‘More Iinfo’ to
open book detail
• Rich meta data
showing reviews
and author profile

32. Any Book. Anywhere
NEW NAVIGATION TO MENU/CATEGORIES: IPHONE/ANDROID
• Pop out menu gives
account details and all
book categories

33. Any Book. Anywhere
PROMOTIONAL: HAND OUT CARD OR EDM TEMPLATE

34. Any Book. Anywhere
PROMOTIONAL: SMART SCREEN DISPLAY

35. CONTACT
Garry Martin
T: +1 619-921-4949
E: garry.martin@mobcast.us.com
W: www.mobcast.co.uk
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