Creative + Analytics Webinar

Forum One
Forum OneWeb Strategy, Technology, and User Experience and Design
@forumone#f1creativeplus
Autumn Rose
Director of Analytics
Joey Tackett
Managing Director,
Creative
@joeytackett
@aarose
@forumone#f1creativeplus
Visuals & Content + Analytics=

Increased Results
(and less stress for you)
@forumone#f1creativeplus
@forumone#f1creativeplus
Designers
How to use analytics to
inform your design
Project Managers
How to meld analytics and

creative together in your

workflow
Strategists
How to identify key
performance indicators
(KPIs) & build a smart 

strategy
@forumone#f1creativeplus
@forumone#f1creativeplus
Use more than one metric to 

measure progress.
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
Brand Attributes
Modern, Engaging, Clean,
Authentic, Empowering

Tagline
Safe Waters, Safe Whales
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@forumone#f1creativeplus
@forumone#f1creativeplus
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@forumone#f1creativeplus
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@forumone#f1creativeplus
@forumone#f1creativeplus
All site content and functionality should map
to your organizational objectives.
(and everyone needs to agree)
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@forumone#f1creativeplus
One primary action.
One secondary action.
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