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@forumone#f1creativeplus
Autumn Rose
Director of Analytics
Joey Tackett
Managing Director,
Creative
@joeytackett
@aarose
@forumone#f1creativeplus
Visuals & Content + Analytics=

Increased Results
(and less stress for you)
@forumone#f1creativeplus
@forumone#f1creativeplus
Designers
How to use analytics to
inform your design
Project Managers
How to meld analytics and

creative together in your...
@forumone#f1creativeplus
Use more than one metric to 

measure progress.
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
Brand Attributes
Modern, Engaging, Clean,
Authentic, Empowering

Tagline
Safe Waters, Safe Whales
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
All site content and functionality should map
to your organizational objectives.
(and everyone needs to agree)
@forumone#f...
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
One primary action.
One secondary action.
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
@forumone#f1creativeplus
go.forumone.com/creativeplus
info@forumone.com
@forumone
@joeytackett @aarose
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Creative + Analytics Webinar

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Forum One's Joey Tackett and Autumn Rose take us through how data-driven design decisions make an impact.

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Creative + Analytics Webinar

  1. 1. @forumone#f1creativeplus
  2. 2. Autumn Rose Director of Analytics Joey Tackett Managing Director, Creative @joeytackett @aarose @forumone#f1creativeplus
  3. 3. Visuals & Content + Analytics=
 Increased Results (and less stress for you) @forumone#f1creativeplus
  4. 4. @forumone#f1creativeplus
  5. 5. Designers How to use analytics to inform your design Project Managers How to meld analytics and
 creative together in your
 workflow Strategists How to identify key performance indicators (KPIs) & build a smart 
 strategy @forumone#f1creativeplus
  6. 6. @forumone#f1creativeplus
  7. 7. Use more than one metric to 
 measure progress. @forumone#f1creativeplus
  8. 8. @forumone#f1creativeplus
  9. 9. @forumone#f1creativeplus
  10. 10. @forumone#f1creativeplus
  11. 11. Brand Attributes Modern, Engaging, Clean, Authentic, Empowering
 Tagline Safe Waters, Safe Whales @forumone#f1creativeplus
  12. 12. @forumone#f1creativeplus
  13. 13. @forumone#f1creativeplus
  14. 14. @forumone#f1creativeplus
  15. 15. @forumone#f1creativeplus
  16. 16. @forumone#f1creativeplus
  17. 17. @forumone#f1creativeplus
  18. 18. @forumone#f1creativeplus
  19. 19. @forumone#f1creativeplus
  20. 20. All site content and functionality should map to your organizational objectives. (and everyone needs to agree) @forumone#f1creativeplus
  21. 21. @forumone#f1creativeplus
  22. 22. @forumone#f1creativeplus
  23. 23. @forumone#f1creativeplus
  24. 24. One primary action. One secondary action. @forumone#f1creativeplus
  25. 25. @forumone#f1creativeplus
  26. 26. @forumone#f1creativeplus
  27. 27. @forumone#f1creativeplus
  28. 28. @forumone#f1creativeplus
  29. 29. @forumone#f1creativeplus
  30. 30. @forumone#f1creativeplus
  31. 31. @forumone#f1creativeplus
  32. 32. @forumone#f1creativeplus
  33. 33. @forumone#f1creativeplus
  34. 34. @forumone#f1creativeplus
  35. 35. go.forumone.com/creativeplus info@forumone.com @forumone @joeytackett @aarose

Forum One's Joey Tackett and Autumn Rose take us through how data-driven design decisions make an impact.

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