Creative + Analytics Webinar
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Forum One's Joey Tackett and Autumn Rose take us through how data-driven design decisions make an impact.
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Creative + Analytics Webinar
- 2. Autumn Rose Director of Analytics Joey Tackett Managing Director, Creative @joeytackett @aarose @forumone#f1creativeplus
- 3. Visuals & Content + Analytics= Increased Results (and less stress for you) @forumone#f1creativeplus
- 5. Designers How to use analytics to inform your design Project Managers How to meld analytics and creative together in your workflow Strategists How to identify key performance indicators (KPIs) & build a smart strategy @forumone#f1creativeplus
- 7. Use more than one metric to measure progress. @forumone#f1creativeplus
- 11. Brand Attributes Modern, Engaging, Clean, Authentic, Empowering Tagline Safe Waters, Safe Whales @forumone#f1creativeplus
- 20. All site content and functionality should map to your organizational objectives. (and everyone needs to agree) @forumone#f1creativeplus
- 24. One primary action. One secondary action. @forumone#f1creativeplus