2. LOGO, LOGOTYPE.
Definition:
A logo is a group of letters, symbols, abbreviations,
figures etc, cast in a single block to facilitate typesetting.
3. It is the signature of a
company that can be
applied in all kinds of
printed or visual material. A
good logo design reflects the
corporate identity of a
company and is of
fundamental importance in
the success of this.
4. Typography
The logo (typography) is a design that consists, most of the times, only of a
unique and original typography that is usually the name of the company or
brand.
5. Imagotype
The imagotype (figurative or abstract image) is an icon
(drawing, outline, line) that identifies the identity of a
brand and dispenses with the use of typography.
Examples of this are: Nike, McDonald's, Ferrari, Apple,
etc.
6. Typography and image, work in team to represent the logo.
Design a logo: http://www.logogarden.com/
7. Creating a logo:
At the time of creating a logo, we must note that it should be:
Simple: Clean, easy to write.
Memorable: Usually, the easiest element to remember a brand is the color. Other
symbols or codes can help to recall a brand.
Timeless: Contemporary, but something classic. A lot of brands logos updated
every 20 years.
Versatile: Adaptable. Must adapt to the target market. Not very modern to
conservative consumers, not very conservative to modern markets.
Appropriate: Convenient, adequate. Represents a product and is aimed at a
specific audience.
8. The corporate identity of a company is its letter of introduction. This
identity depends on image people form of that organization.
9.
10. Creating a logo:
Process.
The logo transmits the brand personality. It will have certain characteristics depending
on the audience it is aimed. It should be simple, efficient and aesthetic.
The design and creation of the logo is important because it will represent a certain
product or brand.
Nowadays we have many tools to draw and design with ease and precision.
Often the logo images are based on
schemes and simplifications of the
previous drawing.
