this presentation is providing the information about Logo designing

1. Logo Designing
Why we need logo?
“ A logo is a combination of text and visual imagery that serves two
purposes. It tells people the name of the company and it creates a visual
symbol that represents your business,organization.”
In this presentation we are going to understand Basic logo
designing Principles

2. There are 7 types of logo

3. • Abstract logo:they simply mean that the product or service is being represented through an
abstract symbol or icon. Abstract logo designs are also famous among numerous organizations, as
they offer a unique style to the business and catch the attention of the customers quite easily.
• Mascot logo: A mascot is any person, animal, or object thought to bring luck, or anything
used to represent a group with a common public identity, such as a school, professional sports
team, society, military unit, or brand name.
• Combination mark: It is graphics with both text and a symbol/icon that conveys the
brand image that you wish to create for your company or organization.
• Emblem logo: A picture with a motto or set of verses intended as a moral lesson.
• Lettermark: Like a wordmark, a lettermark is entirely text, but rather than the entire name of
a business the logo relies on initials to represent the brand.
• Pictorial mark: Pictorial is defined as something illustrated or expressed in
pictures. If pictures tell a story of the history of a given plot of land, this is an example of
apictorial history.
• Word mark: is a term now used to refer to a specific design for the written name of an
organisation, company or product, intended to aid recognition and provide what is often described
as a graphic identity (i.e. the word(s) as a visual symbol of the organisation

4. How to start to design a logo
. Learn different logos
.follow color meaningful color scheme for your logo
.Establish your own design process
. Ask the right questions
.Logo should be descriptive.
. Choose the right font
. Avoid the clichés
.Limit the concepts sent
. Deliver the correct files

5. Work on following points while you
are designing a logo