Logo is a graphic design or symbol used to identify and represent an organization. It is included on all of the organization's advertising, buildings, communications, products, etc. A logo is uniquely designed for easy recognition and is not the same as a brand, which identifies a specific product or line of products. Examples of well-known logos include the Nike swoosh, Apple's apple logo, McDonald's arches, Adidas' logo, and the Coca-Cola logo. Typography is the design and use of typefaces in visual communication, including the selection and arrangement of type. It began with moveable type and printing and encompasses fields from type design to graphic design.