How can you design a creative logo, and logo design a2z is in this ppt. i hope it will be helpful for you.

1. Ashikul Islam
Graphic Designer

2. A Logo is a design symbolizing ones organization. ... Logotype
is a graphic representation or symbol of a company name,
trademark, abbreviation, etc., often uniquely designed for
ready recognition. You may also think of a Logo as a simple
visual mark to identify your company product or service.
 What is logo?

3. An effective logo is distinctive, appropriate, practical, graphic,
simple in form and conveys an intended message. In its
simplest form, a logo is there to identify but to do this
effectively it must follow the basic principles of logo design;
 Logo Design Concept

4. A simple logo allows for easy recognition and allows the logo
to be versatile and memorable. Effective logos feature
something unexpected or unique without being overdrawn.
 Logo Design Concept
 A logo must be simple

5. Following closely behind the principle of simplicity is that of
memorability. An effective logo should be memorable and
this is achieved by having a simple yet appropriate logo.
 Logo Design Concept
 A logo must be memorable

6. An effective logo should endure the test of time. The logo
should be 'future proof', meaning that it should still be
effective in 10, 20, 50+ years time.
 Logo Design Concept
 A logo must be enduring

7. An effective logo should be able to work across a variety of
mediums and applications.
 Logo Design Concept
 A logo must be versatile

8. How you position the logo should be appropriate for its
intended purpose.
 Logo Design Concept
 A logo must be Appropriate

9. Merrill Lynch is a financial institution that stands for stability and
growth. They use a bull as their icon, which represents strength,
growth, and a rising market.
 A few examples

10. Nike sells shoes and other sporting goods. However, their logo
doesn’t include shoes or sports equipment. Instead, the Nike
Swoosh is a stylized wing, representing speed and victory—two
brand ideas that Nike is associated with.
 A few examples

11. The first time Phil Knight (Founder if nike) saw the swoosh logo
he said: “Well I don’t love it, but maybe it will grow on me.”
 Incidentally

12.  A few examples

13.  Establish your design

14.  Establish your design
• Design brief. Conduct a questionnaire or interview with the client to get the design
brief.
• Research. Conduct research focused on the industry itself, its history, and its
competitors.
• Reference. Conduct research into logo designs that have been successful and
current styles and trends that are related to the design brief.
• Sketching and conceptualizing. Develop the logo concepts around the brief and
research.
• Reflection. Take breaks throughout the design process. This allows your ideas to
mature and lets you get renewed enthusiasm. Receive feedback.
• Presentation. Choose to present only a select few logos to the client or a whole
collection. Get feedback and repeat until completed.

16.  Learn from others

17.  Mind mapping and mood boards

18.  Keep all your sketches

19.  Use a grid to create
a timeless logo

20.  Create vectors
 Use smart objects
 Choose your typeface carefully
 Adapt an existing typeface
 Avoid gimmicky fonts
 Avoid gimmicky fonts
 Don't use more than two fonts
 Ensure it works on dark backgrounds
 Create different size versions

21.  Don't confuse 'logo' with 'brand'
 Create a logo style guide
 Be inspired by the best