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The Best Logo Design Trends of 2015

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Since the year is coming to a close, we've rounded up the best logo design trends of 2015.

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The Best Logo Design Trends of 2015

  1. 1. In a society where people are constantly distracted by iPhones, laptops and tablets, brands are fiercely competing to capture consumers’ attention. In response to this challenge, today’s most successful logo designers are taking big risks in how they incorporate elements like typography, geometry and negative space into their work. To help keep you informed of current trends and inspire your next brand identity project, here are ten of the best logo design trends of 2015, as well as examples of logos we love.
  2. 2. Hand-Lettered Logo: Many brands are turning towards customized lettering to better portray their personality. This handcrafted trend is perfect for brands that target millennials, who truly appreciate authenticity and craftsmanship.
  3. 3. Flat Design: Flat design has been one of the most popular UX design trends of the past year. So, it’s no surprise that brands have begun adopting this technique by giving up three-dimensional elements and shadows for bold blocks of color.
  4. 4. Logo Sets: Rather than having just one logo, it’s now important for brands to have a comprehensive set. This helps brands better adapt to different digital platforms and contexts so they can appeal to a diverse range of audiences.
  5. 5. Lowercase Letters: In the past, brands strayed away from lowercase letters because they seemed too playful and somewhat unprofessional. Now, designers are conquering this challenge head-on by creating logos that let lowercase letters shine.
  6. 6. Geometric Shapes: All logo designs draw some inspiration from geometry, but a new trend shows shapes taking center stage. Circles are used to represent umbrella organizations or large agencies, and triangles can be used to symbolize an arrow or strong initiative.
  7. 7. Negative Space: From tech companies to brick and mortar brands, minimalist logos have become increasingly popular. Today’s minimalist trend takes on new elements, such as subtle patterns or two-toned color gradients.
  8. 8. Minimalist Elements: From tech companies to brick and mortar brands, minimalist logos have become increasingly popular. Today’s minimalist trend takes on new elements, such as subtle patterns or two-toned color gradients.
  9. 9. Monoline: These logo designs are an ode to iconography, which becomes a more relevant strategy as emojis and memes dominate the internet. Stripped of text and color, this no frills trend is great for agencies, artists, and other craft-related brands.
  10. 10. Colored Monoline: Take a monoline logo and infuse it with splashes of color where they’re needed. This contemporary logo style combines colorful and eye-catching elements with the minimalist and memorable elements of the past.
  11. 11. Shaded: Shaded logos are popular because they evoke a vintage and nostalgic look. By incorporating multi-dimensional typography, these logos have more personality and are best suited for brands that want to appear modern and stylish.
  12. 12. Want some more 2015 roundups? Check out the Top Logo Redesigns of 2015.

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