2. WHAT IS LOGOS?
• It is a symbol or other design
adopted by an organization to identify
its products, uniform, vehicles, etc.
• Each word, font color, shape or
images in great logos mean or
represent something.
• Logos are among the most common
symbols we see around us.
3. PERSONAL LOGO
Logos used as personal images represented brand
possessions, achievements, or even personal identity.
4. BUSINESS AND PRODUCT LOGOS
Among the popular symbols in
industrial graphic are
trademarks, which are symbols
of a business or product. The
business environment
gradually become so
competitive that companies
had to create a trademark in
order to survive.
5. It is a logo that are used to identify a family,
country or organization.
CREST
6. LOGO DESIGN?
• It is an important field of
graphic arts.
• Logo design is about
communicating a specific
message to the intended
target audience.
7. LOGO DESIGNERS
• It is an artist who attended to
the visual presentation of a
logo.
• Visual artist take charge of
how to effectively convey the
message of the logo that
represents the company or
brand.
8. WHAT IS A LOGO DESIGN BRIEF?
The art director is the person
tasked to manage the logo-
design project of a company.
Guiding him is a design brief
he/she makes together with his
team. The design brief is
sometimes called a program.
9. WHAT IS A LOGO DESIGN BRIEF?
The design brief is
sometimes called a program.
In the design brief, the art
director layouts out his/her
understanding of the product
for which the logo is to be
design.
10. WHAT MAKE THE LOGO DESIGN
1. SYMBOLS
2. COLORS
3. WORDS, TEXT
4. SHAPE, SYMMENTRY, BALANCE
5. FREE-FORM
6. FONTS, TYPEFACE
7. PROPERTION, SIZE
8. UNIQUENESS AND
INDIVIDUALITY
12. DIGITAL LOGOS
• Pertain to the logos that are
available in softcopies in the
computer, smartphones, tablet,
Xbox, television, and other gadgets.
• Logo designer aiming to create a
visual identity for a company take
advantage of technological
developments.
13. DIGITAL LOGOS
• The ability to use
computers in logo design
has become a requirement
for those in the design
industry.
16. • Scan or take picture of the
sketch then save as a
digital image. A scanner is
an essential device that can
be used to digitize artwork.
2. DIGITIZE THE IMAGE
FOR USE WITH COMPUTER
17. 3. GET STARTED WITH
IMAGE PROGRAM
• Many drawing and image
software or programs are
available to create digital
logos. Some programs are free
and accessible from an open
source and can be learned
easily.
