The document discusses the history and design of posters. It notes that posters originated from new printing techniques that allowed images and text to be combined, making posters an economical advertising format. The artist Cheret is considered the inventor of the modern poster, while other artists like Toulouse-Lautrec and Alphonse Mucha produced high quality poster art. In the early 20th century, industrialization and modern art movements like Cubism, Futurism, and Art Deco influenced poster design. The document recommends that effective posters have contrasting elements, formal simplicity, and a clear composition.

1. Poster
Design

2. A poster is a visual
message in two
dimensions. It
consists of a fixed
image and text to
persuade, inform,
seduce ... Drawing
attention of the
recipient.

3. • The origin of the poster is in the invention and development of
new printing techniques. Thanks to the ability to combine word
and image, and to the modern printing techniques, the poster
became in an attractive and economical format to advertise and
inform and quickly became very popular.

4. Cheret is considered the inventor of the poster as we know it today.
Other artists of the time, as Tholousse-Lautrec and Alphonse Mucha, made p osters of
high artistic quality.

7. Back in the 20s and 30s, in an increasingly industrial society, new
realities were expressed through the cartel. Modern art movements
such as Cubism, Futurism and Art Deco took advantage of it.

8. The previous movements as Dada and Expressionism, as well as schools like Bauhaus,
used the poster to project their ideas or ways.The poster influenced profoundly in the
subsequent graphic design.

13. Recommendations:
• The poster can be performed with different techniques but
generally must meet certain requirements to run :
• Contrast: The main elements and figures perceive more
clearly when contrasted strongly among themselves, by its
brightness, color, texture, form, techniques used, etc.
• Formal simplicity: large areas of uniform color and simple
details ways are more easily visible.
• Clear and well-structured composition: Elements and
figures should be organized in a composition that facilitates
vision.
• And remember: Less is more.