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Slogans and logos


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Published in: Education, Business, Technology

Slogans and logos

  1. 1. Mr. Wallace Hall<br />Business & Computer Science<br />Jonesboro Middle School<br />Creating Logos & Slogans<br />
  2. 2. Wikipedia’s Definition<br />logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition.[1] The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities. <br />
  3. 3. mcdonalds logo." . Web. 29 Jun 2011. <>. <br />
  4. 4. Have It Your Way"burger king logo." Web. 29 Jun 2011. <>. <br />
  5. 5. M’m! M’m! Good!"Campbell Soup Logo." Web. 29 Jun 2011. <>. <br />
  6. 6. Save money. Live better."Walmart Logo." Web. 29 Jun 2011. <>. <br />
  7. 7. "tony the tiger." Web. 29 Jun 2011. <>. <br />"Frosted Flakes." Web. 29 Jun 2011. <>. <br />They’re Grrreat!<br />
  8. 8. Think Outside the Bun<br />"taco bell logo." Web. 29 Jun 2011. <>. <br />
  9. 9. Tips for Creating a Logo<br />Must be resizable: make sure it still looks good when size is reduced<br />Must look good in black & white as well as in color<br />Choose type carefully: must be able to read when small; use only one font (no more than two)<br />Keep it Simple<br />Recognizable from different angles<br />Must relate to the business or product<br />
  10. 10. Just Do It<br />"nike logo." Web. 29 Jun 2011. <>. <br />
  11. 11. Excellent Logo – the Nike Swoosh<br /><ul><li>Resizable
  12. 12. Simple
  13. 13. Recognizable from any angle
  14. 14. Looks good in any color and black & white
  15. 15. Makes you think of speed and things being “right” (check mark)</li></ul>"nike logo." Web. 29 Jun 2011. <>. <br />
  16. 16. Wikipedia’s Definition<br />A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. <br />
  17. 17. Tips for Creating a Slogan<br />Keep it short and simple. (No more than 10 words.)<br />Make it memorable. (Puts a picture in your mind.)<br />Explains what you do and how it benefits the customer.<br />Ask yourself what you want the customer to remember about your business. <br />Use keywords for your business; use thesaurus.<br />Be creative!<br />Get input from others. Make several and ask which is best.<br />
  18. 18. Excellent Slogans<br />“Betcha can’t eat just one.” – Lay’s<br />“Breakfast of Champions” – Wheaties<br />“Have it your way.” – Burger King<br />“Just Do It” – Nike<br />“You’re in good hands with Allstate.” – Allstate Insurance Company<br />“I’m Loving It” – McDonald’s<br />“Eat fresh” – Subway<br />
  19. 19. Summary<br />The logo and slogan should present a positive image for your business.<br />A lot of thought should be given to the creation of the logo and slogan as they should be used for the life of your business. <br />“You should not change your slogan as often as some people change their Facebook status.”<br />Wallace Hall, Jonesboro Middle School<br />