Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Selecting typeface for a logo is the most intricate part of the design. It takes understanding of different typographic moods, hands-on skills with typeface optimization and a clear vision of business to craft or select a font that blends perfect.
In this slide deck, we walk you through the process of selecting typeface and how different considerations, such as typeface character, uniqueness and web/print effectiveness, come into the play and affect decision making. Whether you are in designing or branding, you'd not want to miss out on these.
Login to see the comments