SlideShare a Scribd company logo
How to find your type?
here we'll see how brands select typeface/fonts for their visual
self...
The Process…
When a brand goes on a mission to select a typeface, followin
g are the considerations it makes:
• VISUAL APPEAL
• TYPEFACE CHARACTER
• UNIQUENESS
• INDUSTRY RELEVANCE
• WEB/PRINT EFFECTIVENESS
Grab a cup of coffee and get your reading Glasses
on because we're going to dig-in deeper...
1. Visual Appeal
Ask this simple question: Does this
typeface look good?
2. Typeface Character
Every typeface has a built-in nature.
Ask yourself: Does this typeface
compliment my message?
3. Industry Relevance
Not every typeface fits every industry.
What goes with the industry?
What goes with the industry?
Is it relevant to my target market?
4. Uniqueness
There was a time when you asked a bunch of logos about their type
Helvetica was once the font of choice. Everyone’s favorite. But soon
it became so ubiquitous that it was hardly recognizable and then,
Helvetica died.
Is this font too mainstream or overused?
5. Web/Print Effectiveness
Web Fonts are different from print fonts.
Some people classify web as sans serif
and print as serif fonts.
Fonts intended for web need to be
optimized for readability, screen sizes and
web layouts.
7 Ways to optimize fonts for web
Is this typeface legible across all
platforms? If not, what can be done?
Hope you now know how to find a perfect
typeface for your brand.

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