A simple presentation about making a logo.

1. DAVE V. TENORIO
TEACHER I

2. GRAPHICS
DESIGNERS
-The people who
design such
identifying symbols
and logos that is

3. Logo design is an important part of
graphic art. Like all graphic arts, logo design
aims to communicate a message to its
viewers. Of course, logo design, does more
than just communicate its identity or provide
the means for its instant recognition.
A logo design has to be strong,
interesting and unique. It must be visually
pleasing, a delight to look.

4. Logo designers are the artists who
attend to the visual presentation and
logo. How to convey well the message
of a logo visually is their concern.

5. WHAT MAKES A
LOGO DESIGN
GREAT?
HOW DOES A LOGO
DESIGNER GO
ABOUT MAKING

6. Designing a logo takes technical
know-how, as well as good sense of
design and art. Being so, it is not just
something a logo designer introduces the
world. It should have a solid design
foundation laid from the moment a
decision to start work is made.

7. Effective logo design, for example should
consider:
1. SYMBOLS
Symbols instantly make people think of
traits or message that they want associated
with company, group, product, or service.
Through them people find it easier. To
recognize, identify, or recall images than texts.
In logo design, the saying, “A picture is
worth a thousand words” applies. The
symbol represents that picture. It can be
remembered and identified with greater ease
than a thousand words describing a company.

8. 2. COLOR
Color is very powerful. Looking at colors
can make us feel happy, calm, or excited.
Every color has a psychological effect that a
logo designer can use to his or her
advantage. Colors can create varied emotions
within customers. It is important to choose
colors that best represent the character or
identity of the company, organization,or
service.
RED is a warm color. It conveys fervor,
passion, and excitement. BLUE is cool calm,
and peaceful. GREEN is associated with

9. 3. WORDS, TEXT
In today’s fact-paced world, the most
popular and successful companies
continue to prefer logos with simple
and easy-to-grasp text. For many
of them, it sometimes pay to just put
the company name and slogan, in as
few words as possible to send the
message across. In this way, the
logo is easier to see and remember.

10. 4.Shapes, SYMMETRY,
BALANACEThe use of simple ,geometric shapes like
the triangle, square, and circle are quite
popular in logo design. Like simple texts
using simple, neat, and easy-to-
recognize geometric shapes can quickly
impress a unique identity in the eyes of
viewers.
Generally speaking, simple,
geometric shapes appear more balanced
than other shapes. It is easier to create

11. Free-form shapes also make use of
basic shapes. Logo designers, however,
have to be careful with their placement.
Logos that are free-form s as if they
should not appear as if they are about to
fall, loose and unstable.

12. 5. FONT, TYPEFACE
The style of the lettering speaks a lot
about the visual story of a logo . It can,
for example, send the right or wrong
message.

13. 6. Proportion, Size
Logos to be effective should be able
to work across an array of media
applications. They should be versatile
and flexible for their many uses. Well-
designed logos should look just great on
billboards, streamers, posters, clothes,
stationeries, bags, etc.

14. 7. UNIQUENESS AND
INDIVIDUALTYIt is wish of logo designers to create
logos that are elegant, meaningful, and
timeless.

15. Thank you for listening!!!!