ETWINNING PROJECT TRAVELLING

2. WHAT IS A LOGO?
 In the business industry one of the most creative and
challenging parts is designing a good logo.
 A logo needs to represent and tell the story of a
company. It is a symbol, a sign or emblem that can
contain visuals and text.
But how can we create the best logo?

4. 1. Identifying the brand´s aim
A TRAVEL AGENCY FOR CHILDREN

5. 2. APPEALING VISUALS RELATED TO
THE BRAND´S AIM.
 SIMPLE DESIGN
 CULTURE-RELATED
 TRAVELLING IN EUROPE
 SPAIN, CAMARMA
 COLOURS (WARM…)

6. 3. CREATE MOVEMENT
 TRAVELLING

7. 4. A CATCHY PHRASE
 LET´S COUNTRY HOP TOGETHER

9. TASK: Designing a logo in groups
for a logo competition.
 3 lessons to discuss and produce the logo.
LESSON 1: What is a logo and brainstorming ideas
LESSON 2: Drafting logo and troubleshooting
LESSON 3: Editing logo
 IMPORTANT: It is a cooperative task. You should all
participate and work hard. Sharing ideas and
discussing is vital.

10. KICKING OFF
 What do you want to show in your design?
 What materials are you going to use?
 Are you going to draw in one piece or make a collage?
 What colours are you going to use?
 What type of font and sizes are you going to use for the
text? What about the lay out?
 Where are you going to show the text?

11. EXAMPLES OF COOL GRAPHICS
 https://www.graphicsprings.com/start-your-logo

12. EDITING
 LOGO COMPETITION: ETWINNING PROJECT
 PARTICIPANTS:
 CLASS:
VIRTUAL EXHIBITION http://www.classtools.net/3D/

13. MAKING A COLLAGE