Christopher Pusch is creating a personal styleguide and branding for his freelance videography business. The styleguide will include a color palette, font selection, logo concepts exploring iconography related to video, and rough logo designs. For his website, Pusch wants fluid navigation that prominently features his creative content, taking inspiration from media companies like Sony and Warner Bros. Business cards and a professional email address will be established, along with documentation of labor payments and profiles on LinkedIn and YouTube to promote his work.