Launching a title in Asia Pacific and China / Maxim Chuvalov (Wargaming)
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How to launch a PC game in Asian markets and mainland China. Regulations, promotion, market fit, live operations
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Launching a title in Asia Pacific and China / Maxim Chuvalov (Wargaming)
- 4.
- 5. • • • • • 0 10 20 30 40 50 60 70 80 2018 2020 2021 2022
- 12. Data source: 2021 China gaming industry report The 49th Statistical Report on China’s Internet Development by CNNIC,2022 Mobile PC Web Other
- 13. 39.6 32.3 30.1 0 10 20 30 40 50 2027e 2023e 2022 679.2 653.8 640.6 620 630 640 650 660 670 680 690 2027e 2023e 2022 16.7 14.5 14.2 12 13 14 15 16 17 2027e 2023e 2022 330.3 319.2 322 310 315 320 325 330 335 2027e 2023e 2022
- 14. Gamers watch live streaming Gamers play esports games Gamers are female Play games more than 30 hours per week
- 19. 0 500 1000 1500 2000 2500 2018 2019 2020 2021 2022 2023Q1 FYE 2040 1385 1314 879 468 55 185 97 78 44 1100+ Domestic Import
Editor's Notes
- Speaker introduction,
- Market overview section title slide (several slides with infographics of APAC and CN gaming market size (playerbase and revenues, dynamics) few words about diversification and turbulence on gaming markets. Reasons to enter those markets Section Timing – 4 mins
- Market overview section title slide (several slides with infographics of APAC and CN gaming market size (playerbase and revenues, dynamics) few words about diversification and turbulence on gaming markets. Reasons to enter those markets Section Timing – 4 mins
- Section Timing – 10-12 mins Review of SEA countries specifics
- Section Timing – 10-12 mins Review of SEA countries specifics
- Section Timing – 10-12 mins Review of SEA countries specifics
- Section Timing – 10-12 mins Review of SEA countries specifics
- Section Timing – 10-12 mins Review of SEA countries specifics
- Section Timing – 10-12 mins Review of SEA countries specifics
- Section Timing – 10-12 mins Review of SEA countries specifics
- Section Timing – 4 mins Visual info – charts about China gaming market (population, revenue, demographics, preferred genres Text: CHINA GAMING MARKET
- Section Timing – 4 mins Visual info – charts about China gaming market (population, revenue, demographics, preferred genres Text: CHINA GAMING MARKET
- Section Timing – 4 mins Visual info – charts about China gaming market (population, revenue, demographics, preferred genres Text: CHINA GAMING MARKET
- Speaker introduction, Visual info – bullet list on the left with pictures on the right (examples from World of Tanks) Text: GOVERNMENT APPROVAL – CHANGE REQUESTS Section Timing – 15 mins
- Speaker introduction, Visual info – bullet list on the left with pictures on the right (examples from World of Tanks) Text: GOVERNMENT APPROVAL – CHANGE REQUESTS Section Timing – 15 mins
- Visual info – Could be a picture with Great Wall symbolizing how difficult it is to enter the market Text: ENTERING CHINA Section Timing – 15 mins
- Visual info – Infographics showing from left to right an icon symbolizing developer -> icon symbolizing Chinese partner -> icon symbolizing Chinese players. They appear by clicks. Logos of Tencent, Net Ease, 360 etc. like on example above but better ))) Text: OPERATIONS WITH PARTNERS Section Timing – 15 mins
- Visual info – bullet list with points 1-4 from above list Text: GOVERNMENT APPROVAL Section Timing – 15 mins Dynamics of licenses approved by government Timings Requests Regulations (minors, shutdown policy)
- Speaker introduction, Visual info – bullet list on the left with pictures on the right (examples from World of Tanks) Text: GOVERNMENT APPROVAL – CHANGE REQUESTS Section Timing – 15 mins
- Speaker introduction, Visual info – bullet list on the left with pictures on the right (examples from World of Tanks) Text: GOVERNMENT APPROVAL – CHANGE REQUESTS Section Timing – 15 mins
- Speaker introduction, Visual info – bullet list on the left with pictures on the right (examples from World of Tanks) Text: GOVERNMENT APPROVAL – CHANGE REQUESTS Section Timing – 15 mins
- Speaker introduction, Visual info – bullet list on the left with pictures on the right (examples from World of Tanks) Text: GOVERNMENT APPROVAL – CHANGE REQUESTS Section Timing – 15 mins
- Speaker introduction, Visual info – bullet list on the left with pictures on the right (examples from World of Tanks) Text: GOVERNMENT APPROVAL – CHANGE REQUESTS Section Timing – 15 mins
- Speaker introduction, Visual info – bullet list on the left with pictures on the right (examples from World of Tanks) Text: GOVERNMENT APPROVAL – CHANGE REQUESTS Section Timing – 15 mins
- Speaker introduction, Visual info – bullet list on the left with pictures on the right (examples from World of Tanks) Text: GOVERNMENT APPROVAL – CHANGE REQUESTS Section Timing – 15 mins
- Speaker introduction, Visual info – bullet list on the left with pictures on the right (examples from World of Tanks) Text: GOVERNMENT APPROVAL – CHANGE REQUESTS Section Timing – 15 mins
- Section Timing – 15 mins