This presentation will help you better understand and use ASO in your app marketing strategy. App Store Optimization (ASO) is for your App what SEO is for your website!

1. App store
optimisation
An introduction
Mobile advertising that matters

2. WhyApp Store
optimisation matter$?
ASO produces the highest ROI of any
User Acquisition (UA) channel.
It increases rankings and grows install
volume from overall and category
toplist discovery.
ASO increases relevant number of
installs from app store searches.
Use App Store Optimisation to increase
RoaS from any paid UA campaigns.
Increases rankings and impressions on
Google mobile-Search Engine Results
Pages
App Store Search Google Search

3. App Store optimisationframework
The Leadmill ASO Framework is divided into
three key areas
SEarch
ASO foryouRAPP, iswhatSEO &
CRO isforyourwebsite – Getit
rightand begintobenefittoday
indexing Appeal
ASO
framework
Does your app appear in
relevant searches in App Store
and Google Mobile Search?

4. App Store optimisationareas
SEarch
indexing Appeal
ASO
framework
Search optimisation aims to maximise your
apps rankings & visibility on relevant app
stores and Google searches.
Search optimisation
Appeal optimisation aims to attract people
to visit your app store page and convince
them download your app.
Appeal optimisation
App indexing is to ensure your in-app
content appear on relevant searches in
app stores and on Google.
Appindexing

5. App Store optimisationina context
ASO has crucial influence on your paid & organic user
acquisition & retention efforts
Appstore
optimisation
Retention &
engagement
App
promotion
360°app
strategy

6. Ste
ASO
Roadmap
Audit & Ongoing

7. performing anASO Auditfor your app
Audit - highlights
Ongoing -highlights
1. Post Audit
ü Audit reporting & implementation
ü Tips & recommendations
ü Action points for CRO, Engagement & Retention
2. Roadmap for Ongoing Process
ü Ongoing pre-update audits
ü Keywords/ metadata monitoring for Search
ü On-page and off-page split testing
”We Got Your Back”
1. Search:
ü App store visibility
ü Google Search visibility
ü Keyword analysis
2. Appeal:
ü Algorithm-friendly app title &
description checkup
ü Screenshot appeal
ü Review analysis
ü Keyword analysis
”State of the App”
3. Indexing:
ü Metadata analysis
ü In-app content visibility
ü Google Search friendliness

8. Day1 Monthly
Monitoring
Day14
Implementing
Day7
Audit
App store optimisation- roadmap
Monthly

9. Aso services &pricing
ü Search optimisation
ü Appeal optimisation
ü App indexing
ü Keyword analysis
ü Rating & review analysis
ü Tracking
ü Reports
Audit Ongoing
ü Keyword monitoring
ü Pre-update mini-audit
ü Seasonal focus
ü Visual & textual testing
ü Monthly reporting
”State of the App” ”We Got Your Back”
Small
ü Keyword monitoring
ü Pre-update mini-audit
ü Seasonal heads-up
ü Visual & textual testing
ü Monthly reporting
ü Competitors monitoring
ü Ratings & review monitoring
ü Planning for key events
ü Keyword review
ü Weekly reporting
Premium
✕ Competitors monitoring
✕ Ratings & review monitoring
✕ Planning for key events
✕ Keyword review
✕ Weekly reporting
ü From € 1.000 / month
ü 3 months minimum
ü 6-12 months plan available
Pricing
ü From € 1.500 / month
ü 3 months minimum
ü 6-12 months plan available
Pricing
ü From € 8.000 permarket
ü Package pricing available for
additional markets / apps
Pricing
ü 1 market
ü iOS & Android
Covers
Standard

10. Are youready todo aso?
Join us for a talk – no strings attached.
T:+45 36 946 374
E: requests@leadmill.com
W: Leadmill.com
Mobile advertising that matters